body{margin-left:12%}Product ReviewsRated 3.21 out of 5 stars38 ReviewsMost Helpful Positive ReviewGREAT but only for the experienceMy brow hairs grow downwards and this product has been the ONLY one to hold them in place. You have to work a little quick with it because it somewhat hardens. I've noticed if it's dried down and I need to move my hairs around, it flakes. So I spritz my setting spray on a spoolie brush or just reuse the applicator with some product. Honestly this is a great product but only if you have some experience with makeup and don't mind learning how to use productsMost Helpful Critical ReviewWhy....Did they not bother testing this before trying to sell it? Because although it goes into your brows great, with the extremely cute and useful applicator, sticks them in place nicely and they look pretty good, it is essentially like spreading Elmer's glue straight into your brows. It holds them in place great, but then starts to dry, which then disgustingly becomes flaky white gunk in your brows. So. Awful. I also wound up with flakes of stuff peeling off my face somehow randomly. It was a huge, huge, no. which makes me sad because I honestly do love the little brush. I'm going to save it and maybe see if it fits into any of my brow products I actually like and see if I can use it with that.Reviewed by 38 customersFlakes off into brows/eyelashes in white clumps1Jasmine from Los Angeles, CAHave been using this gel once weekly for the day I go into the office. Always end up with white, powdery flakes in my brows and on my lashes by lunchtime. Not purchasing this product again. Should be reformulated or discontinued.it has its pros and cons3Merisa from Riverside, CaI've been using this for over a year now because I havent found another brow gel that holds as good as this one. however it does get flakey and makes it look like my eyebrows have dandrufff but when i notice it i just run my finger over my brows n then you can't tell. another thing is every time i take it off with miceller water i lose 4-8 eyebrow hairs and i have noticed my eyebrows getting sparse in some places.Awesome brow gel5Ruthyy from Indio, CAI love this brow gel, im on my 3rd one. At first it took me a while to get used to the plastic brush but once i got the hang of it, i loved it. If you apply too much it starts looking krusty and it flakes off, so the trick is applying a thin coat and tour brows stay in place for hoursCrusty1Piper from Tempe azI really liked the applicator but the formula turned white and flaky after j a few hoursMy holy grail5Amber from Tucson AzI have really thick/ coarse eyebrow hair and they like to go to the side and not stand up straight, this is the first one I've tested but I won't be getting a different one this will always be my go to now. Love it! I didn't have any issues with flakingDries Flaky1 from Houston, TXAlthough the product holds my eyebrow hair down AMAZINGLY... once it's dry it starts to flake and it looks like I have dandruff in my eyebrows. I wanted to love the product and even tried different application methods, but I ended up with the same results. Don't recommend it.No thanks1Kenya from Glendale, AZI wanted to love this but after an hour or so of wear, it starts flaking and looks like my brows have dandruff. It's a no for me.Absolutely AMAZING!5Rebecca from west, TXThis gel is AMAZING! Long eyebrow hairs that tend to curl in the most obnoxious ways that even wax pencils can't tame don't stand a chance! Even on the first attempt, it straightened those crazy hairs like magic! A new addition to my daily routine.Love!!!5Crystal from CaliforniaIve tried many many things and this right here starts off where you can sculpt then it dries and is amazing!!!Dries flaky1Emma from Roanoke vaGoes on great, love the spoolie, but the minute it dries you wind up with white flakes in your brows. It has great hold, my brows stayed in place… just can't deal with the flakinessI would totally bye this again5Em from MPWorks sooooo well!It's a miss2Sarah from Madison, WII like the brush and how the product goes on but when it dries it gets flakey and it's noticeable. I would not buy this product again. I like the NYX brow glue much better.holds brows all day5ry from Bloomington, INkeeps my brows in place all day and i have very thick browsLearning curve4Mercedes from ChicagoI actually liked this product, you have to wipe a little off the applicator before you use it and it'll use it quickly since it dries fast but the hold is really great! Someone mentioned brow hairs coming out upon removal, I didn't notice that even after applying and reapply but I also used the makeup forever eye makeup remover versus a plain makeup wipe so maybe that made the difference!New favorite product5Amelia from Cincinnati, OHLove this brow gel, I wasn't sure if it could beat NYX brow glue but it keeps my brows in place all day!Nope. Not a winner.1Tlark from Houston, TxI didn't care for this product at all. I thought I purchased the brow gel, which I love. Mistakenly bought the laminating gel, but I thought I'd give it a try. Epic fail. It was like one reviewer said, Elmer's Glue. It was super hard when dried, then upon touching it, white flakes fell like snow! Returned it immediately. I'll stick with the brow gel.GREAT but only for the experience5SS from SparksMy brow hairs grow downwards and this product has been the ONLY one to hold them in place. You have to work a little quick with it because it somewhat hardens. I've noticed if it's dried down and I need to move my hairs around, it flakes. So I spritz my setting spray on a spoolie brush or just reuse the applicator with some product. Honestly this is a great product but only if you have some experience with makeup and don't mind learning how to use productsI would not buy this product again.1Holly from Portsmouth NHI used this and when I went to take my makeup off a chunk of eyebrow hair came out with it. Not a fan.brow5eb from las vegas,nvthis holds all day and it doesn't leave a white afterAwesome and affordable new product!5Stacy from Kenwood, OHI usually buy the regular Ulta brand clear brow gel and picked this up instead on my last trip through the store. I am so glad that I did! The applicator for this laminating gel is divine and applies the right amount of product very evenly and without waste. My brows stay in place all day, without looking unnatural. I hope that Ulta continues to make this product because I will buy it again and again! It's very affordable too!Brow proud5Zorey from Reading, PALove it!! Better than other high end products, and believe me I have tried them all!! I Can say I am really proud of my brows now.Brow Gel (10/10)5Lizzie from IllinoisThis brow gel is my favorite. It calms down my hair, and smoothens it. It is not colored, which I enjoy.Why all the bad reviews?5Brittany from SoCalThis product is amazing! Brows stay in place all day! A little goes a long way. And yes it will flake if you are heavy handed and decide you want brush your brows with a spoolie after the gel has already dried down. My brows have looked flawless since I have started using this gel. For the affordable price I will be repurchasing in the future.Tried, hated, back to ABH3Celine from San Antonio, TXI wrote a review on this a few weeks ago, because I love how it made my eyebrows look. However, because my skin gets dry, it started flaking in the middle of the day. It really looked a mess! It reminds me of their brow gel made by NYX. Try it if you want to, or get another brand (I'd get ABH, that thing couldn't flake if it wanted to)! Not a spokesperson, just really tired of buying brown gels fr!Tried, hated, back to ABH3Celine from San Antonio, TXI wrote a review on this a few weeks ago, because I love how it made my eyebrows look. However, because my skin gets dry, it started flaking in the middle of the day. It really looked a mess! It reminds me of their brow gel made by NYX. Try it if you want to, or get another brand (I'd get ABH, that thing couldn't flake if it wanted to)! Not a spokesperson, just really tired of buying brown gels fr!