body{margin-left:12%}Product ReviewsRated 3.97 out of 5 stars558 ReviewsMost Helpful Positive ReviewExcellent for mature skinGreat coverage that's buildable, and the semi-matte finish means it's very easy to add extra layers on top (sometimes if a concealer is too emollient, it sticks to the sponge when you try to layer more on top…that's not an issue with this concealer.) As I'm in my mid-40s, I usually prefer liquid wand concealers for fuller coverage that's not dry or cakey, but the pot format of Sweetener hasn't given me any problems—it doesn't settle in my fine lines and it's definitely not drying. The texture is actually more lightweight than my usual wand concealers, so it feels like nothing underneath my eyes, which is nice. Also, it doesn't crease!!! I set with a blurring pressed powder, and it stays in place until I take it off! I wasn't expecting this, but I'm here to tell you: this is fantastic for older skin. I use Futuredew as my face primer including under my eyes, and set with NYX dewy spray, and they hold everything in place with a fresh supple look, even overnight. I accidentally slept in my makeup last night, and this concealer didn't dry out my undereye area, didn't crease, and didn't look cakey when I woke up today. So if you're experiencing dryness, try vastly increasing your moisture routine and use an emollient, occlusive primer (even if you have oily skin like I do). I ordered shade Tan 8p for my medium-dark black skin with a peach undertone (I wear Nars Belem foundation). It was a blind buy since they don't provide useful skin swatches. But the other photos (in the pot, and the swatch against the white background) are very accurate. It's a lighter version of Nars Hazelnut concealer. Next I'm going to try Tan 2C as a dupe for NW40. Yes, this concealer is good enough for me to buy a second shade!Most Helpful Critical ReviewNot for me, maybe for someone else?Its an okay product but mostly I was taken in by the hype and very hopeful it would work for me. I love the idea behind the concealer but it just did not work for me at all. For reference, I have very combo skin, it tends to get oily but then I also have very dry patches around my t-zone and nose. It was very patchy looking regardless of how I applied it. It seemed to work better when applied with my fingers than with the matching cloud sponge, but not well enough for me to want to continue use. I tried it with the matching primer and while I ensure that I used the primer correctly and waited for it to settle and dry into my skin, it did not help in the application of the concealer. Though the primer alone felt great on my skin. Perhaps this will work great for other people or when applied in specific ways, I am by no means a makeup maven, so I wouldn't completely write it off. Everyone is different so definitely try it out if you really want to! I hope Ariana comes out with some other concealer/foundation products because I do absolutely love the ideas and ingredients behind these products but they just did not work for me.Reviewed by 558 customersToo Small3E from New York , New YorkThe product was alot smaller than advertised.Good overall4marlener22 from undisclosedThis concealer is a pretty good dupe of the Nars one, just a bit more on the drier side. I'd recommend it for a heavier coverage but not for everyday use!Very Good4kileyd5bcc from undisclosedI like this concealer a lot when i am doing a full face of make-up. It is a little thicker then what i'm used to but very high coverage. The color is also perfect. I warm it on the back of my hand before applying.Concealer2mariahharris2 from undisclosedThis concealer was okay. I felt like it wasn't great for my dry skin. The concealer was very drying for me. I like hydrating products that don't dry out my skin more.Nice texture4Kpup from HawaiiI like the texture of this concealer plus there's several shades. How ever, I bought this in store and it was difficult to see whether it matched my skin properly. There were few associates available to help me. I purchased medium 2N and definitely should have gotten a deeper medium shade. I don't live anywhere near an Ulta so returning is not practical.ITS PERFECT, BUT one thing—4 from TexasI really love this product I've been using it for some time now and it's very full coverage and brightening and I love the skincare based formula. Although it does have alcohol and it is not my favorite, I've been using dew drops to help. Wish this didn't have alcohol! Pls remove it ariNot the best Shade Match but Formula is Great!!3andreak0c80 from undisclosedIf I had a chance to compare all the darker shades rather than selecting my shade range I think I would have loved this product more. Overall the coverage is phenomenal overall. I think this project works best though for less oily skin in comparison to me for wear time.It's ok4nehar10 from undisclosedHonestly it's ok, it wasn't my favorite product ever and didn't stand out compared to the other concealers I use. It also wears a little bit thick, but the shade range is goodnot a sweet concealer2mauran from undisclosednothing against this concealer, but it didn't work for me! i think the packaging is very cute and reminds me of the NARS concealer on an aesthetic level. however, my under eyes tend to be dry and this concealer does not work well with dry skin. i found it hard to blend because of its solidity. i ended up having to use it very sparingly because it would cling to my dry patches. i think it would work better for those who don't struggle with dry undereyes!I wanted to love this so so bad..1Britt from KYThis is such a bummer.. I got this to pair with the foundation and it's just not wearable for me. I've tried using just a tiny bit, warming it up on the back of my hand, using a brush, using a sponge, different primer, different moisturizer, cleaning my face right before application, exfoliating, I mean you name it and I've tried it. I just can't make this work no matter what I do. It always looks super patchy, it's tough to get an even application and the wear just gets worse and worse as the day goes. I have an oily t-zone, with some dryness other places and this just doesn't work no matter what I do. I'm just kinda stuck with this since the nearest Ulta is super far from me, but in my humble opinion, I'd say steer clear of this one.Blends like a dream!4anabelap2 from undisclosedThis might be my new favorite concealer! The formula blends like a dream and the color matched me perfectly (hard to come by for me)! The only thing I will say is that it may not be great for people with dry skin; I have a dry patch and while it could've been worse, it didn't look great. The cutest part of this product was the tiny spoon it came with to scoop the product out of the pot.Ehh3cassie_hensley from undisclosedIt's an okay concealer I didn't really like the texture of it one my face but my friend that I gave it to loves it!! She will be purchasing itCreamy consistency4tjdgirl from undisclosedIt's a creamy concealer that will go in whatever direction you tell it to go. The consistency is also buildable which is perfectGreat product but not for me3minhalk from undisclosedI love the packaging and the spatula makes it so easy to take out without feeling like I've contaminated the product. The formula feels really creamy so I feel like it would be better for dry skin. I personally have oily skin so I noticed that it sent in my lines even after using a setting powder on top. I think the issue might have been my setting powder. I do want to re-try it with a lighter layer of it on. The coverage is really nice and it is not blotchy or spotty it does not cling onto my dry patches. I feel like I like it better on my skin to cover blemishes and then under my eyes for dark circlesfull coverage4taylorshaye from undisclosedi really like this concealer! now is the year of less foundation and more concealer instead and it does a great job at hiding imperfections. i like the little scoop applicator it comes with too.whoa5T from Pittsburghthis concealer is great. I have crazy dark circles under my eyes, and it covers and blends beautifully. I've been using Mac concealer for a long time and was nervous to try something new but I'm so glad I did. a tiny bit goes a long way and it feels good on my skin. I'm not sure if it will last all day yet or not but excited to see and use it moreMultipurpose product, it's incredible.5Agos from MiamiI use it so much that you can't imagine, it's just as good as the NARS one, but creamier... I love it.A resounding "meh"3Hailey from New EnglandI go back and forth with this product, and mostly feel lukewarm about it. On one hand, it provides good coverage, the shade I bought is a great match, and it doesn't seem to oxidize on me. However, as someone with dry, sensitive and eczema prone skin, I find this to be too thick and not easy to apply. I have to mix it with a moisturizer or primer to get it to apply to my skin without it looking cakey, and it doesn't layer super well. I have opted for applying it with my fingers as my concealer brush also makes the application look too thick.my fav!5KC from San Jose, CAlove the amazing shade range! this concealer is so creamy and i love that it has buildable coverage. covers my dark cirlces v well < 3very nice5gailt from undisclosedIntroducing "Sweetener Concealer" – your sweet escape to flawless skin! This magical concealer not only covers imperfections but also adds a touch of sweetness to your beauty routine. With its creamy texture and blendable formula, it's like a sugary treat for your skin, leaving you looking refreshed and radiant. Say goodbye to blemishes and hello to a sweeter you!LOVE LOVE LOVE THIS CONCEALER5Kenzi from Virginia, USBought this concealer a while ago and absolutely have not gone back since it is sooooo longwear and durable i love itRem5buggym from undisclosedBeyond thrilled with this blurring primer! My skin looks flawless after application, almost like I have a beauty filter on! It feels lightweight on my skin and extends makeup wear. Can't live without it now!awful1trixie from floridathis concear is truly awful. it cakes up, creases and makes you breakout. i dont have sensitive skin and this product just sucks. it feels so heavy on the skin and it doesnt matter what primer you use underneath it, it just looks bad.Full coverage5ox_abril from undisclosedThis concealer is thick in the tub. It is full coverage witch I like. Once it's put on the skin it feels lighter and not cakey. I like to use it to give my under eyes a brightening affect.IM OBSESSED5Devan from Albany, NYthis concealer can do no wrong. It works for me even in my driest times. full coverage, buildable, looks natural, inclusive shade range. ariana and her team pefected the concealer game. I have it in 3 different shades!