Rated 4.43 out of 5 stars
I received this product for free from W3LL People via BzzAgent in exchange for my honest review.
As a priming for makeup, this product satisfies two main requirements: it's fast absorbing and it doesn't make my makeup look cakey or pile up. It has a foam-like/mousse-like consistency, which is...interesting because I have never had any product like that.
I am not very sure whether the "brightening" is part of "priming" or of "serum". If it is the first, then I don't really see much brightening effect from this after applying. Not saying that there is none - there is some brightening but compared to other brightening primer the effect of this product is not as significant. However, because it's a serum as well, I guess the brightening process is slower and needs time to actually change your skin permanently instead of temporary as a makeup.
Overall, for the value of this product, I think it is a good priming serum to be used.
I wasn't too sure how I would like this when I first got this because I get really cautious about things that are brightening since it can tend to make me look oily if I am not careful with products. I would only use a pump for my whole face because I don't like to look too shiny. The brightening part of the product looks like micro glitter and when I first applied it, I was afraid I would look a little too shiny. I used it under my foundation and thankfully it isn't too much, but at the same time I feel like it can only work well if you use sheer foundations because anything that is too heavy can most likely just mask the brightening part of it. I think if you prefer to be noticeable with heavier foundations, you can most likely mix it into your foundation. I do like that it is a serum so it doesn't feel too heavy on my skin. I think I would probably try mixing it into my foundation next time, but with a smaller amount. It would probably save some product but at the same time, be a little more noticeable. I feel like when you use a matte foundation over it, it becomes pretty undetectable. But overall i think it is a ok product. I don't particularly love the micro glitter in it, and I feel like that is the thing that is creating the "brightening effect" to it.
Mamaof4littles from Rochester, Ny
This really is a nice primer. It's not very thick but it does leave a really nice finish very luminous. Sometimes I wore it without makeup.
lilmizzruby from NYC
Sneha from Tampa
This primer is a great base for my make-up routine.
Bryttni from Cleveland, Ohio
I have been usimg W3ll People Bio Brightener primer under my foundation and it works great as a base. I use it right after my skincare and before my makeup and i love that It isn't to thick or heavy its actually very very light !! This serum leaves my face with a nice glow without feeling like an oil stick. It absorbs super quickly. Aloe is so soothing and this formula leaves me feeling hydrated and fresh. It gives my makeup something to hold on to! I absolutely love this primer and is now my go to primer to use! I definitely would recommend this product!!
Aprilm1107 from Richmond, MO
I have been usimg W3ll People Bio Brightener Priming Serum under my regular powder foundation and it works great as a base. I don't like anything tokio thick or heavy, but this serum leaves my face with a nice glow without feeling like an oil slick. It absorbs super quickly. Aloe is so soothing and this formula leaves me feeling hydrated and fresh. It gives my makeup something to hold on to.
Jtiki from Delray Beach, FL
The texture of the product is very light and non greasy. Does not feel heavy on the skin, I apply it after my moisturizer and it gives the skin a healthy glow. When applying let it sit and absorb before applying foundation otherwise the product will peel and make it seem like your skin is peeling.
Overall I really like using this under my foundation for a healthy glow without the need of highlighter.
Kayla from New York
At first I wasn't sure about what exactly this product was - is it skincare or makeup? I love that it's both! It has a slight sparkle to it and goes smoothly on dry skin and layers nicely under makeup.
Sheli from Cali
I loved this product it made my makeup look so nice, I could definitely tell the difference
Sweetdesesos from Massachusetts
I love the shimmery feel of the primer, it definitely brightens the skin and primes your skin without leaving a sparkly look, it blends right in and feels natural without leaving a sticky or heavy feeling.
AB from Washington,DC
The consistency is very watery - not gel or lotion like. It also has glitter in it for the shine aspect which I wasn't very fond of.
Natural Beauty from Atlanta
On first impression, the packaging is beautiful and simple. I like the sleek white bottle and dispenser. However, I was pretty surprised at how glittery the primer seemed when first testing on my hand. It left a shimmer that looked almost childish. It also smelled like old crayon… I was afraid to use it all over my face. I ended up doing a patch and then used as a highlighter instead, above my blush. My skin is oily, and I felt that it highlighted that aspect. If it was less glittery and smelled differently, I would like it. The texture of it is nice, and I love the natural ingredients.
Jaime from Cleveland Heights
I used this under my foundation but didn't notice too much of a difference. I expected it to be much more noticeable!
Emily from Atlanta, GA
I really enjoyed this product. It went on smoothly and did seem to keep my product on longer. I probably would have reached for it more if it had SPF.
Jesslyn from Fl
I love this primer. I put this on right after my skin care routine and before my makeup. It is super moisturizing and is a great base for makeup. I definitely recommend.
Breanna from Hampton, VA
I used this product after moisturizer and before my face makeup and it added a great glow to my foundation! The only reason it's not 5 stars is because I feel like it's more of a glow serum opposed to a primer. I found that my makeup looked best when I also used a primer underneath. Overall, I really like the product and I plan on continuing to use it!
Chewbecky from Corona
Quite frankly, I was not a fan. I have pretty sensitive skin that is normal/combination on some days. I used this product on a clean face before applying my makeup and I just felt like my face was greasy all day. I didn't notice any kind of positive results using this priming serum.
Maybe if you have dry skin this would be nice.
lil bits from Buffalo, NY
I absolutely loveee the power of illumination in this primer!! I mostly use concealer under my eyes and sometimes a light sheer powder and OHH MY GOSH!! This really give my products the boost I need, locks them on all day long!! There is absolutely no greasy yucky feelings! This primer flawlessly blends into my skin and auto matches with my makeup normally if I use illumination primers they're too light and make my face lighter than my neck, NOT THIS!! Well people found this beautiful blend of botanicals to brighten up my skin with these little mica glimmers and I'm just loving the way I look!!
Ivette from Chicago
Thank you @bzzagent for sending me this product for my honest review. Right after the application I felt my skin get greasy makeup didn't set well.
KM2023 from Biloxi, Mississippi
This Serum is awesome. I apply the serum before applying my make-up and it really lasts all day. I also love how fresh it makes my skin look without make-up. I really feel as if I were years younger. I absolutely love this serum and I am adding it to my must-haves. You should get this jewel now and try it, you will love it too.
AJ from Omaha, NE
I am always on the hunt for my next best product — and this one is certainly on my list! I've been wearing this primer as my base makeup for most of the month and I'm very content with how lightweight it is and how it doesn't clog my skin like many illuminating products do. This truly does give a great "glow from within!"
Britt from Phoenix, Arizona
My new go to base. I love that it's tinted and feels like it bring life into my face. Luminous and moisturizing.
Stacyizzle from Chicago, IL
I received this vomplimentary product in exchange for my honest review. I love the simple and minimalistic packaging of this product. This brightening priming serum has more of a serum consistency which absorbs into your skin very quickly and does not leave the skin looking or feeling greasy. It leaves a subtle pearlescent glow and feeling clean and hydrated. It has the perfect feel to wear under makeup to prevent looking flat and one dimensional or it is also perfect to wear alone for a glowy natural no makeup look. I would definitely buy this product and wear it daily!
Sri1234 from New York
I don't like to spend too much time on my makeup in the morning so I absolutely love hybrid products that make it all faster for me. This serum works great as a primer but you can also just use in on light or no makeup days to get a nice smooth and bright finish
Ash from Ohio
I really enjoyed this formula and the color match to my skin tone. This will be replacing my current primer in my makeup routine. It made my skin feel so smooth and made my makeup lay flawlessly.
Sm from Los Angeles
I've tried this product a few times with and without makeup. I noticed it does leave me a bit oiler than I would like but does leave a nice glow. It works good under makeup as well to get a glowey look.