body{margin-left:12%}Product ReviewsRated 4.55 out of 5 stars29 ReviewsMost Helpful Positive ReviewWowI didn't have the highest expectations but I was really wanting it to be great. I was so happy when I finally got to use it because it wow-ed me. It made my lashes so long and it wasn't too clumpy or dry. I like how the formula was a little wetter but it dries down hard I wanna say? But not crunchy. I don't know how to explain it exactly but I'm so pleased with this product!Most Helpful Critical ReviewLove the formula/ dislike the brushI really wanted to give this 5 stars… Love the formula, the staying power, and the fact that it doesn't flake or transfer to my eyelids. The brush, however, allows for clumping, and it's not very user-friendly. when you pull the brush out of the tube, it doesn't evenly swipe the mascara off the applicator, leaving it unevenly distributed across the wand. For me, this causes clumping and and uneven application. I like a nice clean swipe when I pull the wand out of the mascara tube:-) I still Love Iconic❤️‍🔥just not a fan of this particular product.Reviewed by 29 customersDid not work for me1Pika from Los AngelesI hate straight Asian eyelashes…this did not lift, did not hold the curl, just made my lashes look like spider legs and smudged.I love this mascara5Perali from New York, NYI have sensitive eyes and have a hard time finding a good mascara for my short, straight lashes. This product really works for me. Lengthens and extends my lashes, doesn't flake and doesn't irritate my eyes. I LOVE ITLove the formula/ dislike the brush3MiMama from MichiganI really wanted to give this 5 stars… Love the formula, the staying power, and the fact that it doesn't flake or transfer to my eyelids. The brush, however, allows for clumping, and it's not very user-friendly. when you pull the brush out of the tube, it doesn't evenly swipe the mascara off the applicator, leaving it unevenly distributed across the wand. For me, this causes clumping and and uneven application. I like a nice clean swipe when I pull the wand out of the mascara tube:-) I still Love Iconic❤️‍🔥just not a fan of this particular product.Wow5Lexi from PennsylvaniaI didn't have the highest expectations but I was really wanting it to be great. I was so happy when I finally got to use it because it wow-ed me. It made my lashes so long and it wasn't too clumpy or dry. I like how the formula was a little wetter but it dries down hard I wanna say? But not crunchy. I don't know how to explain it exactly but I'm so pleased with this product!How did this get such high rating?2Pika Mom from LA, CAI don't understand how this mascara got 5 stars- the brush is flimsy and the mascara is very wet. It did not keep my lashes lifted or curled. When it applied, it was very heavy and weighed my lashes down. I have very straight lashes and finding a mascara that will keep the lashes lifted after I curl them with a heated eyelash curler is difficult to find.Luxurious Lashes and Excellent Applicator5Fia from Chicago, ILMy lashes look thicker and longer with this product. I think it's because of the curved wand tip but also - I think it's because the stick is actually LONGER than my other mascara wands. It's easier to apply and see the results. My lashes are very thin and sparse so anything that can make look and feel thicker is PERFECTION.Goes on so smoothly5Demaree from Panama City, FloridaNo clumping with second application and lasted from morning to bedtime, nice !I love it5Miamera from FloridaAn "iconic" mascara that creates clean and defined, natural-looking lashes. Very natural!!Perfect mascara5Anna Maria from New YorkReally nice buildable, natural looking mascara. I loved the brush. Built up really nice without getting clumpy. Good staying power without flaking.Long Healthy Lashes? count me in5Amy M from Miami FlI am so picky with mascaras and this one is it !!! It does not smear, holds the curl of your lashes, & not only does it lengthen but overtime enriches the health of your lashes. Love love love !Great mascara5Adriana from FLSmall design perfect for travel . Like texture and how is not heavy at all on the eyes.Wow5Kkkd from MiamiDon't use máscara a lot, but love this one didn't clumpYes5Lucy Loli from LADeja mis pestañas firmes y brinda un look sexy y natural, no me tengo que preocupar por que se vean aglomeradas o con exceso de color, perfecto, suave, la medida gusta para acentuar los ojos y hacer vibrar tu mirada!Great product!5Sol from MiamiGreat mascara, excellent coverage, long lasting!Longer fuller lashes5Jekar09 from San FranciscoThis mascara is awesome, my lashes look longer and fuller.. it has become my go to mascara..The brush on this mascara , wow !5May from Miami, FLFirst thing I always check when shopping for mascara is the wand and this is a winner ! It has a plastic wand similar to benefit 's roller lash , which has been my go to until now , but better . Love the consistency of the mascara as well . First try I got all the length and volume without the clumps ! Definitely recommend and my new favorite!Love it!5GY from MiamiLove this mascara! Really extends my eyelashes and it doesn't clump upHello long lashes!5Eyezonly from Las Vegas, NVI'm used to getting compliments on my eyes because yes, they are green BUT truth is my lashes can use some help and this mascara did it for me. It leaves them longer and natural lookingInto the Permanent Product List!4FlorDelise from The Colony, TXI'm not the best advocate for mascara because I hate that it clumps together and is usually hard to take off. However, this one is pretty good! One or two applications get the job done and it doesn't leave any residue.New go to mascara!!2Ingrid from Denver, COWow, the moment I applied it to my lashes, I knew this was going to be good. I love the curved applicator! I don't know why more companies don't do this. It makes applying the mascara very easy. The product is gel like and makes for easy application.Long lashes, love this mascara!5Noe from FloriDaThis mascara works great. The lashes look longer and fuller.Long lashes looking nice!5Gaby from Miami, FLLove this mascara! Makes my lashes look nice and long without looking clumpy. Highly recommended!!Definitely recommend5Meagan from Ventura, CaliforniaThe wand is great and this mascara actually stays!Great for long lashes5Jax from MiamiAfter a few hours, mascara generally tends to flake off my lashes and land on my cheeks. My friend recommended this mascara to me and I'm so happy she did! The mascara lasts all day and hasn't flaked off! This one is a keeper!Amazing you must buy!5Merlyn E. from Miami, FLMost eye liners get clunky with time and this one does not. Easy to apply and extends lashes beautifully!