body{margin-left:12%}Product ReviewsRated 4.21 out of 5 stars1025 ReviewsMost Helpful Positive ReviewThis is a winner and does as promisedFor me, this product is an absolute winner. I have ashy highlights which just love love love to go yellow on me. In one shampoo, leaving it on for just one minute, it toned them down. By the second, leaving it on for two minutes, they're almost perfect. Next time, I will leave it on for the full three minutes, but I preferred to go slowly just in case my results were not as expected. My highlights look so good, it looks as though I went to the salon and got them toned. That is how good it is. A few tips for those who have complained about this shampoo. First, it is Sulfate free AND silicone free. It is a color toning shampoo, NOT a conditioning shampoo. I shampooed right before using it with Living Proof Restore, and then did a solid, good conditioning, my hair was left in great shape. It also lathered just fine. If you hair is full of silicone residue, then maybe this shampoo is not enough to remove it. If you are not used to a sulfate and silicone free shampoo, you may feel like your hair is straw, but honestly, it feels like many other sulfate and silicone free shampoos if you don't condition. If you want a conditioning type of product there are other purple shampoos and conditioners that promise more conditioning. I LIKE this one BECAUSE I can then continue to use my own conditioning regimen. Second, I wore gloves just to be sure the first time. No purple lingered on my hands at all, but, I was sure to rinse them off after applying and lathering and again after rinsing. No staining at all Third, was with any toning shampoo, I suggest starting slowly to see how your hair reacts. Those folks who left it on five or ten minutes the first time - well, you can't blame your oddball results when the instructions say leave on one to three minutes!Most Helpful Critical ReviewVery disappointed overall - but this does take the brass outI heard SO much hype about this company and was excited to try it out as my hair was damaged by chemical processing at a salon. However, I'm Very disappointed overall‚ I bought the full recommended products for my hair and some extras as my hair is really long‚ based on their quiz‚however my hair is so now MORE dry and frizzy from it‚ Worse than it was before! The only product I felt was nice to use was this shampoo because it felt very moisturizing and didn't feel like it stripped my hair‚until I added the conditioner‚then after rinsing it my hair felt so dry and crunchy! I also am not impressed with the smell of the products. I like my hair to smell really good and last‚ but this doesn't do it for me. Each product smells different and you can barely smell them.. and I don't like mint smell in my hair products unless it's a clarifying product. The other thing about this company I was not impressed with was their lack of customer service! If you buy from the company directly and need to return your products for a full refund, you have to mail it all the way to California and you have to pay for shipping and also don't get your initial shipping cost returned! And then you have to WAIT till they get it in the mail before they refund you anything‚ There needs to be a better system where you can initiate a return and get a shipping label. To return it, like all other companies do now in this age‚very backwards. Won't purchase this again and especially not from them!Reviewed by 1025 customersRecommend this!5Desdoo12 from Cleveland, OHIm a 20 year blonde & rhis + No. 8 is one of the BEST hair regimens I have found. I did the "angel wash" by kevin murphy for sometime & this is better. I was worried the toning would be uneven after washing bc it didnt foam a lot (i wash my hair 1x/wk) but it came out beautifully. I see results on 1 wash with dirty hair. I coupled the product with the No. 8 hair mask. My hair is weightlessly moisturized. There is no waxy residue or product weighing my hair down (my hair is very fine). I am 40 and recently had 2 children. My hair has changed a lot and feels lifeless and crunchy… this product just revived my hair!Would Not Repurchase1Lindsey from MarylandI purchased this after coloring my hair blond hoping to use occasionally to maintain brightness. This shampoo leaves my hair so dry, rough, and tangled it is very difficult to brush even after using a derp conditioner. My hair is very fine and usually very easy to brush/comb, but not witg this product. Do not recommend.Recommend for blondes5Catie from BuffaloThis product is great for neutralizing yellow tones! But beware its like other toning shampoos and can be drying I pair this with a deep conditioning mask after use and its great! It brings the ashy blonde back to my hairWell shoot1Chrissy from ColoradoI loved Olaplex for about 6 mths. I started to notice my hair was getting brittle, felt like straw and it was falling out. I thought it was because of my age, maybe menopause… come to find out they have some lawsuits, which can happen but these ladies were claiming the same issues. Products work differently for everyone, just do ur research on the ingredients. Had I known so many had yhese issues I woukd have stayed away. If you have beautiful hair this product may not be for you, I cant say for sure but maybe its more for hair that is already damaged??? IDK but what i do know is this product did ruin my hair. LOVED the color it made it but it sure has been a battle trying to get it back to just manageable hair. Take it for what its worth but man I would have loved someone to share this with me before I purchased it.Surprised5maggievs from Charlotte. NCI was very pleasantly surprised with how well this works. Other purple shampoos never worked for me but thus made a noticeable difference after just one use. Even my husband noticed. I just wish this was available in a larger size.Destroyed my hair1Claudia from PennsylvaniaAfter only 1 use, my hair feels like straw and is snapping off. I followed all directions and only left the product in for 2 minutes. It may have taken some of the brassiness out but my hair is destroyed. It stained my hands purple as well as the shower. My hair is also giving off a slight purple hue. Wouldnt recommend unless you like straw like purple hair.Finally found products th5Sofia from UndisclosedFinally found products that work. Worth every penny. My hair looks shinny, has more body and feels soft like never before. Will buy again. Will upload photos of before and afterIt helps4Jodie from UndisclosedIt helpsExcellent products5Maricel from UndisclosedExcellent productsi loved5ANA from Undisclosedi lovedVery pigmented but very drying and weighs hair down2Lex from MaryvilleWanted to love this so I tried it multiple times but it's very drying and weighs my hair down so much.I got this to keep the br5Kathryn from UndisclosedI got this to keep the brassiness out of my colored hair as well as help with my ever-increasing grays coming in to tone it all together. It works well and my hair has felt healthier with less breakage and frizz.Incredibly drying1Sammy from Plantation, FlI've been using olaplex products for a while now and have never had an issue with them. Until I tried out their purple shampoo and realized how dry and brittle my hair was becoming. Was only using this about 2-3 times a month and every time I used it, my hair looked and felt awful.Love it. My friends compl5Jeannelle from UndisclosedLove it. My friends compliment my hair color!!!!Makes my hair soft and st5Carolyn from UndisclosedMakes my hair soft and stay brightDry and damaging, don't buy!1brenna from Chehalis, WaI bought this thinking it would work great since I was already using the shampoo and conditioner, but it was horrible! It left my hair dry & brittle and I couldnt even run my fingers through my it. Its been thinning and breaking ever since, I'm still trying to get it to grow back out.Dry and damaging, don't buy!1brenna from Chehalis, WaI bought this thinking it would work great since I was already using the shampoo and conditioner, but it was horrible! It left my hair dry & brittle and I couldnt even run my fingers through my it. Its been thinning and breaking ever since, I'm still trying to get it to grow back out.Dry and damaging, don't buy!1brenna from Chehalis, WaI bought this thinking it would work great since I was already using the shampoo and conditioner, but it was horrible! It left my hair dry & brittle and I couldnt even run my fingers through my it. Its been thinning and breaking ever since, I'm still trying to get it to grow back out.Product is great but a me4Julia from UndisclosedProduct is great but a mess when it arrived! Purple shampoo was all over everything!Yes4DeAnna from DallasI like the produce. I gave four stars because I have a lot of hair yet the bottle is so little.Xcellent product for fine5Sharon from UndisclosedXcellent product for fine colored hair.Terrible1Nice hair from Peoria ILI would not recommend this product. It left my hair feeling like straw. It was so bad I couldn't even run my hands through my hair with the product in. Yes it does help with keeping your hair blonde but I would not use this purple shampoo. I like there leave in products but this is a no.One wash & new gray is pl5HOLLY from UndisclosedOne wash & new gray is platinum blonde gorgeous streaks that blend beautifully with my natural darker blonde. Love it!Keeps my blonde color lon5Erin from UndisclosedKeeps my blonde color longerI love that olaplex makes5Amanda from UndisclosedI love that olaplex makes a purple shampoo now, my hair care routine is complete now with this brand.