body{margin-left:12%}Product ReviewsRated 4.0 out of 5 stars45 ReviewsMost Helpful Positive ReviewOne of the best purple shampoos!I love this shampoo! I am so impressed with this, it has helped to tone the brassiness in my hair tremendously. This paired with the matching conditioner are the perfect combo. I love that this doesn't leave my skin purple like some other purple shampoos do, more importantly it doesn't stain my shower either! It leaves my hair feeling so soft and the smell isn't too overpowering which really can turn me off a shampoo. I think this is my top new purple shampoo out of the collection I have acquired trying to keep my hair bright. I think the effectiveness of the shampoo justifies the price and is definitely worth a try! This shampoo was complimentary from Bumble and bumble.Most Helpful Critical ReviewNot very pigmentedThis was gifted by Bumble and Bumble. If you're looking for a very pigmented and strong purple shampoo, this one isn't for you. It's mildly pigmented and just barely helps tone your hair unless you leave it in for a very time. It does have a nice smell and doesn't dry my hair out like other purple shampoos tend to do though, which i like! Overall, not sure if this is for me.Reviewed by 45 customersMade my hair yellow? Opt for Olaplex.1Natalie from ArizonaI typically love Bumble and Bumble but this was a miss for me. My hair has never been brassier or more yellow. Back to Olaplex.Brunette, but this shampoo!5Brunette from TnI received a sample of this shampoo in my last order. While I'm a brunette, I'm considering supplementing my current hair dresser's invisible oil routine with this purple shampoo. It made my hair feel so light and soft, and I noticed I had less frizz. Impressed.No toning properties1 from Winston Salem NCSmells great, but zero toning. It lathered white when usedNot for my hair1Lo from Bay Area, CaliforniaI personally hated this for my hair. In the shower it made it feel sticky and knotted. I can't really explain it, but not a fan and I REALLY wanted to love this shampoo. I wouldn't recommend.Dried my hair out1Payton from NCMy hair was healthy and had moisture before I used this product. After using it for a couple months, I realized it was making my thick hair dry and stiff. My hair doesn't hold curls like it did before this product. I will have to use olaplex to fix the damage. I have very thick, highlighted hair. Past my shoulders.The best!5nkadydid from New MexicoI bought this yesterday and washed my hair and it was soft and super shiny. Dampened my hair the next day and blow dryer it and it is fantastic! My color is so vibrant! For those that reviewed and don't see any highlighting results could be because of build up if you use a lot of products. I haven't tried it but maybe do the Sunday shampoo and then the Blonde shampoo. I am multiracial and color my own hair and this has worked wonders. I love this brand anyways. It never fails! Thanks B&B ❤️I always buy this shampoo4Jaune from North of BostonI love how my hair looks when I use this shampoo & conditioner. It also leaves my hair soft. What I don't like is the fact it doesn't really lather. Also I'd like to know why all the purple shampoos/conditioners don't smell that great.So far so good!4KP from Cleveland, OHI was using Eleven's purple shampoo before switching to b&b. This was a little more expensive, but I am happy with my choice after one use. I've always been told to shampoo regularly before using a purple shampoo to make sure it's applied evenly. My blonde highlights feel brighter after one use. I'm excited to use it again in a few days. It is not drying like other brands!Perfect for fine hair5Katie from OregonI have fine oily hair and needed to add more texture/ body. I recently got baby lights throughout my hair and this shampoo works great at keeping the color more ashy than brassy, you can see the difference after a single use. My hair absolutely loves this shampoo, it is fuller, fluffier and soft without being weighed down or stripped. Honestly just for the texture I'll continue to use this even if I change my blonde to something else, my hair has never looked healthier!Not for me1Leigh from Bethesda, MDI use many B&B products and decided to try Illuminated Blonde on my silver hair to tone any yellow. I'm afraid it turned my usually shiny silver to matte blue gray. I love the thickening products especially the shampoo, but this product did not work for me.Makes my hair really soft but…..3Angela from AugustaDoes absolutely nothing for the brassiness. Prefer my Amika pimple shampoo over this any day. It did leave my hair feeling extremely soft though so it's not a total wash I suppose. Will use it up and not purchase again.I recommend !5Gigixxxx from BostonWould definitely recommend to blonde girls everywhere!!Works well5Jaimie from PortlandI've been using this for almost a year now and I really love it.Sad to say1Jdoc2011 from Papillion NeI'm sad to say this is the first Bumble product I've been disappointed in. It does nothing foe my blonde hair. When used it doesn't change the brassiness. My hair looks the same before and after use.Certainly Turns Your Hair Gray!1Nanny702 from MichiganFollowed the instructions too well. I looked like I had a storm cloud on my head. Just call me pewter head! This product does its job too well...Hair looks shiny, healthy, and brass FREE5Lil from VirginiaI truly like this product! It just what it was suppose to and more. I was pleasantly surprised with how soft and healthy my hair looked after using both the shampoo and conditioner. I've used other purple shampoos and they take away the brass but leave my hair feeling dull snd dry BUT not this one. Very pleased with the results as far as keeping brass away from my hair, it made my hair have much cooler tones, which is what I had wanted! I'm def gonna buy this shampoo and conditioner again.Not really sulfate free1Bummed out from COI got the travel size combo kit to try it out. I'm glad I got that rather than the full size. My not cheap blowout is ruined thanks to this supposed sulfate free product.Disappointed3Christie from PAI regret buying this shampoo. I bought based on all the positive reviews and am so sorry I did! It dries my hair out to the point it looks and feels like straw until I wash again with my everyday shampoo. The conditioner is no better. I'm upset I spent the money I did thinking I was getting a quality product.A Little Goes A Long Way4kiwi24 from Chicago, ILUse sparingly. I have shoulder length, medium textured hair and use at max a nickel size amount. This shampoo really latches on to your hair and is just a tad hard to rinse out. Hence the 4 stars instead if 5. I use it along with the conditioner and it does tone down my hair to a more beige blond which is exactly what I was looking for.Nice!5EAL from FloridaI just received a sample of these products with my order and Wow! Left my hair silky, smooth and neutralizes brassiness. Nice!Great product5Nancythi from Los Angeles, CAThis product was gifted by bumble and bumble! I was excited to try out this purple shampoo! It's hard finding a great purple shampoo that works on your hair and is at a reasonable price! I love that it made my hair feel very smooth afterwards too! I love this purple shampoo! I love this brand!Not very pigmented3Jas from San JoseThis was gifted by Bumble and Bumble. If you're looking for a very pigmented and strong purple shampoo, this one isn't for you. It's mildly pigmented and just barely helps tone your hair unless you leave it in for a very time. It does have a nice smell and doesn't dry my hair out like other purple shampoos tend to do though, which i like! Overall, not sure if this is for me.Love!5Elena from NYI love bumble and bumble so much! I pair this conditioner with Bb. Illuminated Blonde Conditioner. It's a power due! First, it's smells amazing. Leaving hair feeling clean and very light. And it keeps a beautiful blond tone, removes any yellow or brass tone in your hair you might have. Love it! Gifted by Bumble and bumble.One of my favorite purple shampoos now!5iga_justdre from Saint Charles, ILI received this shampoo complimentary from Bumble and Bumble, and it became my favorite purple shampoo. It smells amazing, and it lathers up nicely-leaving my hair hydrated and nourished. My blonde hair definitely looks a lot cooler and brighter. This shampoo works great at taking out any brassy tones, and you will definitely see a difference in just a couple of washes. My hair feels super soft and easy to brush after use. It's a re-buy for me.Amazing!!!5Brookie from Grand Rapids, MII received this one complimentary from Bumble and Bumble to try and I love this new purple shampoo ! It tones my hair to the perfect, most shiny shade of blonde. It also smells so good! I highly recommend this one!