Rated 2.5 out of 5 stars
The reviews, here, that compare this spray to a discontinued spray are based on a different expectation. I had no prior expectation upon trying it. I love it. I have long hair that is dyed and trends towards dry. And I love that this hairspray doesn't make a helmet out of my hair, leaving it touchable. I love that I can brush through it at the end of the day without my hair snapping. Thank you Joico.
I've been using Joico Joifix Firm Finishing Spray in the pump version for 25 years, I know this for a fact as my hairstylist used it on me when she practiced my hairstyle for my wedding, telling me it would hold my hairstyle through even humidity, which it did (it rained on our wedding day). I had it on auto order and then all of a sudden my orders stopped, much to my surprise. Upon investigating I learned the formula had changed to an aerosol, which I despise! With no other option available I decided to try the new version. In a nutshell, it stinks! I can't believe my favorite hairspray has been changed! I will need to find something comparable now, a duplicate in another brand. I think most of you reading this review are in the same boat. Hopefully, I can find something as awesome as the old version was! Joico, bring back the pump version!!!
from Corona CA
Love this hairspray
Rachelle from Lakewood
Joico fan from Mililani, Hawaii
Holds great, smell great, however like everything else price keeps rising!
Thank goodness a little goes a long way!
Rachelle from Lakewood, CA
I bought this because the Redkin spray that I usually use was out and being reformulated. Not only do I like the way this this feels and holds my hairstyle better, it is less money! Win! Win!
Janet from Virginia
This is one of the few hairsprays that actually work in my thin, fine hair without looking bad or stiff. I really like it! I use it to help build volume and it holds!
C.C. from Seattle, WA
is this the replacement for the old JoiMist Firm Finishing Spray that used to have the pump spray? really Joico? Aerosol for a firm hold finishing spray? please bring back the old pump spray bottle and formula. I've been loyal to your products for over 40 years.
Darleen from Monroeville, PA
Simply the best!
Linda from Sea Isle City
I use this spray daily before and after I style my hair. Along with the humidity blocker; I like the way it holds the look of my hair.
Frequently, the sprayer gets gummed up and the spray goes in another direction. I have to use a brush and soap to unclog the sprayer.
Lynn from Kentucky
This spray holds my hair in humidity , etc..
lstoolmiller from Michigan
This is my daily go to hairspray. I used to use Big Sexy hair but too hard and sticky. This has the same hold without the "lacquer" look. Love it!!!!
Rachel from Colorado
I used Joico for many years. Likes everything about it. Purchased one as usual, and was shocked that it smelled like bug spray. Seriously. Thought something might have been wrong. Ordered again. Nope. Joico went from smelling very lovely to absolutely horrible.
I am very disappointed.
Would give 0 stars if able.
Disappointed from Boston, MA
I used to buy Joico #9 hairspray in bulk. I have used it for years. It had great hold, was not sticky and held up in the humidity and rain. The reformulation is terrible! Absolutely zero hold and smells terrible. So disappointed. Why change something that worked so well?!
mcholl from U.S.
Why take a product that worked amazingly well and had a huge following and change ANYTHING about it? If it ain't broke, don't fix it. I've been using the original version for YEARS. I justified it being pricey by telling myself it lasted twice as long and performed better than drugstore brands. Might as well buy any old $4.99 can of hairspray now, because this new version works about as well as that. Wears off after a couple of hours and smells like old lady hairspray. The original version smelled great and worked SO much better. Please bring it back!
T Vaughn from Peoria, IL
Will never purchase this product again. I was a faithful customer for 20+ years. Very disappointed because I can not find an alternative.
Blondie from South Carolina
When first apply seems to hold, then it falls short. Leaves a lingering smell like old hair sprays.
Want Firm back
terrijo from Peoria, IL
I have used this hairspray for almost 20 years. The old formula had terrific hold in any environment or temp. Why would a company change a formula on a product with almost a cult following? You just lost my business.
Ann from California
Why did they change a good product? I have been using this hair spray for a very long time and it worked great! Now I have to find a different one.
Gina from Nashua NH
I have used Joico Firm products for years, normally buying 3 at a time so I was not aware the formula had chag=nged along with the packaging. The new spray is terrible. Sticky feel and hold is not good. Trying to find a replacement brand. I don't understand why companies mess with what is working - cheaper cost to produce is usually the reason but if your sales disappear then the savings are gone.
JoiMist Firm from before - bring it back.
Carterst from Lawrenceburg, KY
The new product is terrible. I had previously used Joico Firm hairspray for as long as I can remember. I now have to figure out another brand to go with. Joico, you messed up big time on this one!
Meem from St Louis
I agree with everyone else. I bought a new can about 4 -6 weeks ago. I noticed the new packaging/label, but didn't think of testing it to see if Joico changed the product. When i got home, I found out it had changed - it smells bad now. Before there really wasn't much of fragrance and that was nice.
Ginny from Beaverton Oregon
My husband and I have used the older Joico firm and loved it. This new one smells way to strong and not pleasant and does not work as well. Please bring back the old one.
Lorrie from Utah
I have used Joico finishing spray for 15 plus years, this new formula is so bad, it does not hold, cakes into hair and pleasant smell is gone. Why do companies change things that sell good and people love?
Martha from TX
Unbelievably disappointed that they chose to change what was an awesome product!! It was an excellent firm hold with low scent. It no longer holds, 2 puffs of wind and hairstyle was gone.
Swede16 from MN - Minnesota
How can they do this to us? I have used the Joico Ice Mist and Fix Firm for literally as long as I can remember - and I am known for my hair.. and having "how can you hair look that good all day??" hairstyles. I have told dozens of women about this product... and my hair stood up to a windy, rainy wedding on a beach. This "stuff" won't stand up to a trip to the mailbox.... HELP !
Brendalynn from Michigan