body{margin-left:12%}Product ReviewsRated 4.34 out of 5 stars151 ReviewsMost Helpful Positive ReviewWorks great but it's so smallThis is my first experience with loving tan. Let me tell you - wow! This product works! I only used it one time (double coat apply to my face). The results were amazing! I left it on & went to bed. Washed it off about 8 hours later & I was shocked that the beautiful color actually didn't wash off in the shower for once. I noticed it made my skin look velvety smooth too. The downsides to this product are: There's barely anything in the tube, the price & it smells like a diaper. On the positive though; you don't need to apply or every night (my experience with all other facial self tanners). This one if the first where I can apply it every other night. I am relatively fair skinned (light end of the medium spectrum). & I bought this in "dark." I'm SO happy with the results. I went to purchase more, but the store was sold out. Sadly this seems to be my new favorite; but the price for the amount is really hard to justify. The tube was sealed when I bought it & it was only filled maybe 75% of the way. Will probably repurchase again & try to only use it the night before a big occasion. I wish there was more in the bottle or I'd buy it literally all the time.Most Helpful Critical ReviewAbsolutely did NOTHING so sadI was too excited I bought the whole line...I read a few of these reviews so I was like ok Ill get the darkest one even tho I'm pale ....total exfoliation, dry skin, zero product annnnddd ...ok it went on smooth and pretty a slight hint of glow...yay im hopeful.... mind you it says wash off in 2 hours ...I was like hum...nahhh I'm just gonna see what it does overnight...I lay on phone cant sleep (so no wiping off even ) white pillowcase no transfer ohhh well thats nice ....go to bathroom and look 7 hours later NOTHING...white washcloth wet with no soap only looks like light foundation on rag. NO TAN. This one was a fail. luckily ulta has hassle free return policy. Im gonna just try the body mouse on my face at this point lol ...dont worry I bought the remover too just in case....we shall seeeeeReviewed by 151 customersNew favorite product ever5Annie from Jupiter, FLI feel the most confident with a face tan and no makeup. For the last few years ive been using the mouse, but it clogs my pores, clings to dry spots, and fades patchy. But this, THIS!! This is what ive been searching for. A liquid tanner with a guide color that can be used for the face! The color is perfect, the application is super easy, and my skin is glowwing. It looks soo natural. I'm obsessed and so grateful for this unique product!Favorite Face Tan5Anna from FloridaThis stuff is great! After 2 uses (once a day for 2 days) I get great color without streaks or orange color. It smells amazing, like vanilla and cocoa. A little goes a long way. It's moisturizing but it is lightweight and doesn't feel weird on the skin, it goes on like moisturizer. Definitely recommend.I got no color from this.2SHANNON from ORI thought I would love this because the ultra dark moose is the best tanning foam I have ever used. I did not notice a difference in color with this face lotion. I would not buy it again.BETTER THAN DRUNK ELEPHANT BRONZI DROPS5Jocelyn from Denver, COI've always been a Loving Tan groupie but if I could go back in time and use these sooner, I would! I apply it to clean skin before bed and wake up tan and glowy.Absolutely did NOTHING so sad1JojoNindy from IndianaI was too excited I bought the whole line...I read a few of these reviews so I was like ok Ill get the darkest one even tho I'm pale ....total exfoliation, dry skin, zero product annnnddd ...ok it went on smooth and pretty a slight hint of glow...yay im hopeful.... mind you it says wash off in 2 hours ...I was like hum...nahhh I'm just gonna see what it does overnight...I lay on phone cant sleep (so no wiping off even ) white pillowcase no transfer ohhh well thats nice ....go to bathroom and look 7 hours later NOTHING...white washcloth wet with no soap only looks like light foundation on rag. NO TAN. This one was a fail. luckily ulta has hassle free return policy. Im gonna just try the body mouse on my face at this point lol ...dont worry I bought the remover too just in case....we shall seeeeeDoesn't work. It's weird2B from New JerseyI had purchased this before in the medium/dark & thought maybe I had gotten a bad bottle because it didn't do anything but form a white paste on my face. I recently purchased again in store & same thing. No color results the next morning either. I always double coat my self tanners too; so it's not that. I didn't use moisturizer under it before applying. Idk what I'm doing wrong here.I would spend my money on this5Cara from Elko NVI love how smooth this stuff goes on.loyal customer5Brit from FloridaI've been using self tanner for years, and this has been the best for me. I'm naturally very fair, but have dark features. The medium shade gives me a natural looking tan that's noticeable without being too dark. I've never looked orange, and once you work out the technique on how to tan around the hands & feet you're golden! I will always/only purchase Loving Tan.Did nothing1Kelsey from OhioI bought the dark and it says leave on for 2 hours or longer for deeper color. I left it on for 5 hours. It Did nothing. If it gave me ANY color it was super light. Don't waste your money. Try something elseBig Fail1Robin from Charleston SCI used this once and my daughter asked why I was orange. Returning!Flawless4Zoe from UndisclosedIf you have dry skin or even combination skin this face tan is for you! With its hydrating formula it creates the most natural flawless face tan! Pop it on at night and use it overnight or just apply at a convenient time and wear like you would any other tan!Marginal tan outcome2Karen from Washington, MOAs an avid fan of self tanners, Im always interested in trying something new. Ive used tan towels for my face but typically just use the tan solution I use for my body. This Loving Tan for the face is lame and the color it develops to is odd.Did nothing1Stephanie from New JerseyI disregarded all the negative reviews about this product because the mousse worked well for me so I figured the whole line was gonna be great this face tan broke me out and didn't make me even the slighted bit tan. I returned it. Waste of money..there are better ones out there for less $ truth be told..hope this helps anyone thinking of getting itI will not buy again3Mary from Dayton OHtoo light for me but had no way to test Doesn't have that glow like some other productsDeluxe face tan5Meaghan from UndisclosedDosent leave dark spots on your face where skin is dry!Facetan4Jennifer from UndisclosedIt's nice bc it looks like a tan as soon as you put it on just wish it was a tad bit darker after the 8 hrs but over all its a good product. Definitely recommend. I love loving tan products I think there one of the best self tanners out there.I dont recommend to anyone1Katie from GeorgiaI have tried Almsot every self tan on the market. Trying to find a natural one for my face.. Yeah this goes on even and not splotchy but it literally barely shows up, it's a weird red undertone and broke me out SO BAD I tried it many times and hate.LITERALLY AMAZING. no joke. this is so good.5Addison from Undiscloseda new holy grail of mine! I love the consistency of the product and its colour! I also love, love, love the clean feeling of it if that even makes sense! Does not feel gross or stinky on my face, feels like I can trust I will wake up with a facial glow and I AM OBSESSED. I use it every couple days and it makes me feel so confident in my own skin!Natural but not long lasting3Samantha from UndisclosedVery pretty but it doesn't last long. Came off after one wash, seems like it needs to be applied every day and once I stopped the tan was gonelove!!!5Natalie from UndisclosedLove this ! I have used many fake tans and this one is by far the best applies well and looks natural!Very good!4Rei from UndisclosedIt is very nice application, but I don't think it made my skin look that different.Perfect consistency for face :)5Tiege from UndisclosedReally like the texture of the product! Way better than using the mousse on your face (which I was doing before!)Smooth feel5Breanna from UndisclosedI love it! I use it to replace foundation and gives my face a nice smooth tanLove it5Emma from UndisclosedHad the medium one and wanted to try the darker one and loved this one so much more!Amazing!5Reagan from UndisclosedThis stuff is amazing! It doesn't break my skin out and it leaves such a beautiful color. It's definitely buildable and I personally love that. I don't want to overdo it so I prefer a more buildable color. I did it over 2 days and reached a deep/ dark color. I wish I could buy a bigger bottle of this stuff!