body{margin-left:12%}Product ReviewsRated 4.58 out of 5 stars12 ReviewsMost Helpful Positive ReviewGreat BalmI looked through EVERY lip balm from ulta.com. This was the only brand that sold the shades I was looking for that looked like the ingredients were generally good and priced well. I've always used gloss since every balm I have used did not give enough moisture, but it's not fun to use gloss under a mask. This product absolutely has blown me away with the level of moisture it gives without being tacky/sticky. The color is sheer and pretty with a really nice sheen rather than glitter-shimmer. I purchased both colors and will continue to buy them if the formula stays the same.Most Helpful Critical ReviewNot goodI bought the rose gold and it doesn't show up at all on my lips - but more importantly, I have had it on for 10 minutes and my lips are drier than before I applied it. Will return.Reviewed by 12 customersProvides moisture and a slight shimer5MzDeVille612 from Accokeek, MDThere is no "true" color. It does add moisture and a shimmer. I recommend reapplying often.Impressive Lip Balm5Chris from AtlantaI have Nars and Mac lip balms and I keep reaching for this one over those! It's moisturizing, has simple ingredients and it's just enough tint for my lips when I'm not in a lipstick mood. The shade "Birthday Suit" is the perfect nude and love that it's a black female owned brand! This is my second purchase of this lip balm and I rarely write reviews…it's that good.Natural Glam5Jes from Bay Area, CALOVE! Light, Moisturizing and a true nude. BLK/OPL Birthday Suit (Nude) Lip Balm! Bought one for myself and my sister. Not Sticky, Not Messy -- it's amazing.Smooth supple lips544forever from Snellville,GaGreat ingredients, can't go wrong with Shea butter and castor oil. Application is elegant, the nude suits me . I love it, bonus I get to support a woman owned black company.Great Balm5Don't wear makeup from Dayton OhioI have tried so many products over the years and have always had dry peeling lips. After using this balm for a week my lips are great. The color is light and adds a nice sheen, no major color. Love this product!I love it so smooth4Chrissy from (Maryland)I love it so much it's good lip balmWonderful product!5Young at heart from WisconsinLong lasting moisture with a hint of color!Really nice5Amy from MNI like this. I bought the Rose Gold. There isn't much tint--it's kind of a "your lips but better." There's a hint of shimmer that somehow doesn't find all my lip creases like a lot of lip products do. It just lays on great, doesn't stick to a mask, and is very moisturizing.Not good2EMRG123 from Columbia, MDI bought the rose gold and it doesn't show up at all on my lips - but more importantly, I have had it on for 10 minutes and my lips are drier than before I applied it. Will return.Great Balm5JJ from IllinoisI looked through EVERY lip balm from ulta.com. This was the only brand that sold the shades I was looking for that looked like the ingredients were generally good and priced well. I've always used gloss since every balm I have used did not give enough moisture, but it's not fun to use gloss under a mask. This product absolutely has blown me away with the level of moisture it gives without being tacky/sticky. The color is sheer and pretty with a really nice sheen rather than glitter-shimmer. I purchased both colors and will continue to buy them if the formula stays the same.Great Stuff5Jamie from IllinoisDark hair with warm tone pale skin here and these give great shine and hint of color for me. They are extremely moisturizing without any stickiness. I've not gotten this amount of moisture from anything other than a gloss but can't stand tackiness when trying to wear a mask, so have been trying to find a balm that works. They have just a touch of shimmer but are absolutely not glittery or gritty and definitely appropriate for adult ladies. I looked at every single lip balm sold on Ulta.com and this was the only one that seemed to have good neutral/warm colors with a decent ingredient list and a really fair price. Why is this brand not sold in the store? I'll definitely buy again.two in one4katherine from undisclosedI love that this product helps me to hydrate my lips and I can also use it as a check balm. it is also never sticky. Great idea.