body{margin-left:12%}Product ReviewsRated 4.49 out of 5 stars737 ReviewsMost Helpful Positive ReviewIncredible differenceI have straight Asian hair (1c) and get crazy frizz. Hair just looks like a poof even though it goes down to my temples (I'm a guy) and crazy flyaways at the top. I've been using. The conditioner, which itself has mad a big difference for smoothing the hair along the sides of my head, but still struggle with flyaways up top especially after heat styling. I use a round brush and blow dryer on highest heat to get that kboy look, and today I used this product and WOW was it a difference. I usually spend like a few minutes having to flatten down flyaways with my fingers dripping in hair spray but didn't really need to do all that today. Just hairspray like normal and touch up with the hands a few times and done. I used a dime size, and I have my sides and back buzzed for two block. 100% worth it for me. I was previously using bumble and bumble invisible hair oil which felt like it did nothing. It's of course not a miracle product that will eliminate all frizz, but I feel like it did 70-80% for me at the top of my head. 90% for the hair falling to the side of my head.Most Helpful Critical ReviewDAMAGES HAIR STUDIES PROVEThis product has countless ingredients in it that has been scientifically proven IN MANY STUDIES. To be drying, phototoxic (lemon/grapefruit/tangerine peel oil) etc I don't understand how a company who makes a product to "protect hair" can be so careless with their ingredient choice and research. It is highly disappointing to see this become an "allure best seller" Here I have one specific example of an ingredient so bad for hair and the scalp. It is SO easy to look up these ingredients and more and realize how terrible they really are, based on SCIENCE. Not just guessing. Bridge, I am highly disappointed and disgusted at your lack of care and research. Costumers/new buyers BEWARE. You can use beatypedia as a source to help find out about bad/goodingredients. Or you can simply GOOGLE. Is it that hard brioge? If I could do it, so can YOU BEAUTYPEDIA: grapefruit peel extract Rating: POOR Categories: Sensitizing, Plant Extracts Typically listed as Citrus grandis (grapefruit) peel extract on ingredient lists, the peel from this fruit is loaded with a class of ingredients known as furanocoumarins and coumarins, which are primarily responsible for what's known as a phototoxic reaction that occurs when skin is exposed to the sun. Low amounts of this ingredients aren't likely to be problematic, but watch out if it's listed toward the beginning to middle of an ingredient list, especially if the product in question has a telltale grapefruit scent. References for this information: Food and Chemical Toxicology, March 2012, pages 756-60 Journal of Agricultural and Food Chemistry, December 2005, pages 9,790-9,794 and November 2013, pages 10,677-10,684Reviewed by 737 customersThe only product that helps my frizzy hair5Erika from Colorado Springs, COAfter trying lots of products for my messy hair. I can say that this is the def and only solution for me. I will buy it over and over even though it is expensive. My hair looks so soft, plus the smell is amazing! Highly recommended.Love it5sofiab285 from Columbus, OHHad been struggling to find a product that had everything I wanted. This product eliminates frizz, enhances shine, and protects my hair from heat when styling. Highly recommendGreat for wavy hair5shoshanag3 from Boston, MAI have wavy hair so often struggle with frizz. Using this after I wash my hair has definitely helped cut down on that, especially when I blow dry. I can't speak to its heat protection abilities with hot tools, but I've noticed that my hair looks healthier since adding this to my routine. The fragrance is strong and smells like fruit so I don't mind it.my holy grail heat protectant5casey from new jerseyso i'm an influencer and briogeo sent me this product and i actually had no interest in trying this for months but one day i decided to try it. i regret not trying it sooner. ive gotten family and friends hooked on this product. i have 2b & 2c waves and my hair frizzes up really easily. i love blowing my hair out but it normally frizzes and curls up once outside. i havent had that issue since i started using this product. i can definitely feel a difference when it comes to my hair's health as well.I'm sure it works well but I couldn't get past the smell1monan1 from Campbell, CAI honestly just bought it and put some in my hand (ready to blow dry after) and started to spread in my hair and the scent just… omg. I can't even describe what it is idk how people aren't talking about it or mentioning it! It literally smells like an old pillow lol just like something old! I couldn't stand it. I had to rewatch my hair lol so I'm sure it works well but I didn't get to try just cause of the smellI've gone through 2 bottles5Aspen from WAI love this heat protectant and I feel like my hair is noticeably less frizzy when I use it. I have very fine hair that tends to have a lot of frizz.I was hoping for smooth hair3Angela from TexasDid not see a difference in frizzHealthier Hair5shadi12sama from Los Angeles, CAbriogeo is one of the few shampoo brands that doesn't give me dandruff, so I decided to buy this cream to see how good it was. I really loved it, after using it I realized how my hair looked healthier after using the dryer or even the hair straightener. I love it. Now I spend less money on repair hair treatments.Briogeo Frizz Blow Dry5nancym166 from Franklin, TNBriogeo Frizz Blow Dry Cream really tamed my frizzy hair. Just a very small amount is all you need. Did not leave my hair feeling oily or greasy. Worked great for me.One of my favorite hair products5andreproutian from Pflugerville, TXI use this creme before blow dry as heat protectant and give a beautiful finish to my hair but I also use it just to brush my hair and let it air dry and help me to have nice curls without frizz and wet look. Plus is vegan and clean productHow I found my favorite brand!5Ra from Issaquah, WAI went looking for a clean ingredient heat protection spray or creme that worked with curly hair and was handed this. I've been using this product for two years now and I can't imagine I will ever stop. I don't straighten my curls often but when I've used this before hand I rarely see the signs of damage that used to plague my hair if I did. I mostly use it if I'm blow drying and it practically disappears. It doesnt bother any other products I use if I'm styling my hair. Plus I love how great it smells!must have!!!5Brew from Chicagoi use this on damp hair right after the shower and it just makes me hair super soft. not oily at all, the fragrance is FRESH. I absolutely love this product and buy it often. Perfect for using right before you blow dry your hair. Loveeeeee itThe best heat protectant5katiem990 from JohnstonNot only does the product smell amazing, but it keeps frizz at a minimum in the New England humidity. It protects my hair and keeps my blowout looking amazing all day, and for days after!Incredible difference5Kenny from Washington DCI have straight Asian hair (1c) and get crazy frizz. Hair just looks like a poof even though it goes down to my temples (I'm a guy) and crazy flyaways at the top. I've been using. The conditioner, which itself has mad a big difference for smoothing the hair along the sides of my head, but still struggle with flyaways up top especially after heat styling. I use a round brush and blow dryer on highest heat to get that kboy look, and today I used this product and WOW was it a difference. I usually spend like a few minutes having to flatten down flyaways with my fingers dripping in hair spray but didn't really need to do all that today. Just hairspray like normal and touch up with the hands a few times and done. I used a dime size, and I have my sides and back buzzed for two block. 100% worth it for me. I was previously using bumble and bumble invisible hair oil which felt like it did nothing. It's of course not a miracle product that will eliminate all frizz, but I feel like it did 70-80% for me at the top of my head. 90% for the hair falling to the side of my head.Best blow drying product I've used4hadlieg from DecaturI had been on the hunt for a blow drying cream to really help reduce frizz. This is not only reduced frizz, but left my hair feeling super soft and it has a really great smell!!More Frizz1nicolem1823 from Plano, TXI can't believe this product gets so much love. I have healthy hair but due to its coarseness and the humid area I live in, frizz is a big issue. I received this in a Fab Fit Fun box and was excited to try it, but every time I use it, my hair feels like there is extra build up and the frizz is out of control. I've kept in under my sink for the, "I'm out of heat protectant" emergencies and focus on really drying my hair thoroughly when I use it, but each time I'm reminded how much I hate it.smells delish5allisonb156 from Worcester, MAthis is a great blow dry cream and heat protectant. you can use up to 450 degrees. i love the smell!!! not too heavy. just a great product. helps reduce frizz and adds shine!The perfect leave in5kaylaonfiiiya from Upper Jay, NYI adore this stuff! It's the perfect amount of hydration for my fine hair, doesn't weigh me down, and makes my hair so soft. It's also a great heat protectant.Southern Hear5Dianna from South CarolinaLeaves my hair soft and manageable with no frizz un our Southern heat.It Is Worth It!!!!!5viktorian8 from United StatesI love that this is not a cream or an oil!! It can also be applied all the way up near your roots without making them oily after!! As a Licensed hairstylist, I have seen up to 90% less frizz. It smells amazing!!Amazing stuff!5Me from Rochester, NYI have very thick coarse hair and have tried every product on the market. This is the ONLY stuff that controls my hair and when in Florida and the humidity.Thin, damaged hair says YES5Daph from Collegeville, PAI always start by saying I have extremely fine and somewhat damaged hair. I have been using other products as "finishing creams" after washing my hair in hopes to tame my ends, provide moisture and heat protection. Wow, did I overlook this product. I've used creams, DOUBLE the price that don't work as well as this does. Even after waking up the next morning, I was shocked to see my hair still smooth and frizz-less. I don't feel like this product weighs down my hair like others do. So for me, this is a win-win all around.Wanted to love it, but it did not work for me1Emma from DallasThis gel smells like the plastic bottle and does not get rid of frizz at all. It also leaves a really bad residue on your hair afterwards no matter how little or much you put in your hair. Would not recommend for anyone with thick, frizzy hair.Finally….5Bunny from St. LouisI will never use another blow out product again! My daughter has very thick (enough for 3 heads), very curly (3c), very long (waist length) and I feel like I have tried every product on the market….for blowouts and otherwise. No other products have left her hair so smooth and soft after a blow out, period. Not to mention, it smells great and helps with tangles! I'm done. I'm buying stock in Briogeo products.Not for me2M from FloridaMy hair felt and looked oily/dirty even when I used less than the recommended amount and my hair was frizzy… and my hair isn't normally frizzy. I willing return the product to the store.