Rated 4.39 out of 5 stars
Honestly, this brow primer is BETTER than any other brand of brow primer that I have tried (and I have tried A LOT of different brands!). This not only makes applying any brow product (literally, ANY brand or ANY type of brow product) a super quick and easy experience, but it also doesn't affect any of the face makeup that you may already have on when you apply it. Other products will cause your face makeup to streak around your eye brows and/or they will leave a weird residue that makes applying brow color so much harder than it needs to be, but not this brow primer! I was shocked at how it applied invisibly and didn't leave any residue behind, but it still allowed me to shape my eye brows and then they stayed in place all day. This is like an eye brow primer, eye brow conditioner and 24-hour brow setter all in one! The only thing that you need to put on after this is brow color and it does the rest for you as it dries. This has made doing my eyebrows something that I no longer dread doing!
1.8 ml of product is what you get. For reference, that's about the size of a standard designer perfume sample. If you plan to use this every day and /or night you're going to go through it very quickly. For the price I would have liked to see at least 3 ml, preferably 5-6 ml of product. That said, I do like it. It feels nice to apply and the silicone tip makes it easy to distribute.
I have thick, fairly coarse eyebrows and I use this to tame them a little bit before applying my brow pen and powder. But I predominantly use it at night during my skincare routine. It hasn't necessarily made my brows softer or fuller when used in this capacity and I have used almost the entire tube at this point.
Like I said, it feels nice. But it doesn't provide any hold for my brows when used as a primer nor noticeable benefit to my brows when used as a brow serum. For these reasons I likely won't repurchase. There just isn't enough product to justify the cost, even when it's half off. If it contained double or triple the product, I'd feel differently.
I'll go back to using brow wax or a clear brow gel / clear mascara as primer for my eyebrows. And Castor oil as my nightly brow Serum.
Marilyn from Indianapolis
I bought this as a surprise for my granddaughter.. she squealed with excitement when she saw what I bought her.
tash from WA
widdy from Rockville MD
the applicator makes it a very pleasant experience. i've been using it as an overnight mask after having an eyebrow accident to encourage regrowth and to keep the hairs that don't want to behave in place.
the only downside is i don't know if i'm close to running out or not because there's no way to know how much product is left.
YJ from Chicago
I love using this prior to my brow pencil because it helps it stay on much longer! It's easy to use and I see a difference when I use it vs when I don't.
Ama Dava from Phoenix, Az
I use this at night. It's keeping my brows nice and healthy
Shawna from IL
I use this as both a primer and conditioner as suggested. One coat goes a long way and keeps my brows in place all day! Haven't noticed much with the conditioner piece, but it seems like my brows need plucking more?? Could be me just being lazy or this product enhances growth LOL overall, pretty good product for the cost.
MamaJ from St. Louis, MO
I love how this keeps my brows soft and helps to keep a few of my strays in place as well.
Mell from Annapolis, MD
I like this product for smoothing my brows and the price is reasonable. I go through it pretty fast though.
Leen from CA
I'd agree with other reviews and say it's more of a brow conditioner than primer. Still a good product.
A from Los Angeles
Very happy with this product. Would buy again keeps product in place all day
Keeps my eyebrow product in place! Would buy again! Very happy w this product
Katbad from Wayne county , PA
I love this product. It keeps my eye brows soft and in order. It's easy to use and small enough to take with you on vacation or the office. The price is very good on this product also. I dye my eye brows so I like to also condition them. It also helps them to stay in place all day.
Nita from Ohio
I have very thin eyebrows this product is fantastic! I use before putting on brow liner and just in a daily basis and hey are looking thicker on their own.
Lk from Wisconsin
Put on once eyebrow pencil has been applied
Hellokittykatkat07 from CA
I use this on my daily face prep. I enjoy this product.
bb from Sacramento, Ca
Dupe for the benefit brow conditioning primer and it's way more budget friendly. Definitely repurchasing.
Xtine from Lincoln, NE
This product conditions my brows very well and makes them look and feel smoother!
AM2 from Tennessee
I use this product before applying my makeup. I was having issues with dry flaky skin in my eye brow area so I wanted something to help my brow makeup apply better but also to condition them. I haven't tried any other brands so I don't have a comparison but so far I am very pleased with this product. I'm not sure that it makes my eye brow makeup stay on any longer but it does make applying it easier and it looks better. It also resolved my dry/flaky eyebrow skin issues.
Jessica from IN
I didn't hate this, but I didn't love it either. It was no ABH Brow Freeze, but I did kind of help shape my brows. I didn't notice any difference in growth as far as the conditioning aspect, but it did help in the day or two after I'd do a brow lift to make the hair not feel like straw.
Callyclutz from Texas
I consider this more of a conditioner than a primer. For that, I really like it as it softens my brows and leaves them moisturized. Unfortunately, I want the opposite for my primer in regards to my brow. I look for something safe but "drying" so my bow "stays" all day. This isn't that, so I have 3 stars.
Kasey from Buffalo Ny
Use it daily and have noticed a difference.
Angel eyes from Loveland co
A great brow conditioner doesn't leave any crusty residue was great after my brow lamination!
Kt from New York
Applied so smoothly but leaves a white residue in my brows. I have dark hair and full brows, I don't need to darken them at all but hoped this would be able to keep stray hairs in place. While it does, it leaves a filmy white residue over them as well
lovemakeup from maryland
I have been using this at night on clean skin and it's moisturizing, but you could also use in place of brow gel - it smooths and grooms your brows
Michelle from East TN
I did not get the hold other reviews mentioned but it is very conditioning. It sets my brows up for some pencil and a hold gel nicely. Which is why I got it. I have longer eyebrow hair so for something to hold them it has to be designed to hold them. I am very happy with the product so far and I am planning to repurchase when I finish.