body{margin-left:12%}Product ReviewsRated 4.43 out of 5 stars1623 ReviewsMost Helpful Positive ReviewPerfection in a bottle! Must have !!!If you're thinking if you should try this out or not, you should definitely buy it!!! It's the perfect foundation. Especially if you wanted the original formula to work on you but it didn't last. This will last all day!!I wore this for 16 hours and no heavy makeup feel on the face. It looks better the longer you have it on. Skin looks smooth, I got compliments on my skin wearing this at work. I have sensitive skin and sensitive eyes and this did not irritate my skin. It feels great on the skin I love that it has the coconut water, alpine rose, and hyaluronic acid in it. It's oil-free, Paraben free, sulfate free and alcohol free. All safe and skin friendly ingredients and cruelty Free! Right off the bat I'm impressed the first day I wore this. I've been on the hunt for a new foundation that did not transfer and lasts all day especially with taking masks on and off. I also wear glasses and it does not separate in a weird way around the nose, it looks very good for glasses wearers. Also, I hugged a black tshirt to my face and no makeup transferred on there. And also I rubbed a tissue on my face and nothing came off. I tested the waterproof claim out by splashing my face with water a lot!!! Nothing happen. It's all still there after I dabbed it off with a towel. Wow, I am impressed. I would for sure test this out for pool makeup. I'm combination skin, so dry patches and oily throughout the day but the original BTW would not last on my skin when I tried it a couple years ago, this lasts. I have tried on the foundation in the color Swan< < . It looks very good on my skin especially as it settled more it almost adapts you your skin tone ? So if you're kind of olive toned and super pale , or you're more neutral and very pale I suggest Swan because it seems very versatile, it has the right amount of yellow tone. Very interesting how the color does settle so nicely and blends! Love it! A lot of ppl mention Estee Lauder double wear, this is by far superior and feels Weightless!Most Helpful Critical ReviewMatte and pretty, Not for Dry skin.At first I was in love and thought this would be my new fav. As I wore for a week, saw myself in the mirror at work and in my car in different lighting and throughout 15+ hour wear I decided this is not for me. ~Color: Swan (still too yellow and looks off on my pale skin. All foundation in too faced lean yellow however) I have combo skin leaning more dry so I'll just say Dry. ~Not Dry skin friendly. Not for dry skin as it claims on the description which matte foundations usually won't work well with dry skin. ~Shows texture/dry patches On me it emphasizes texture and any small dry patches I'd have especially as it dried down to the matte finish and I wore it through the day. ~transfer resistant/ fades poorly and patchy however It does not gracefully fade off from the skin. It is long lasting but when it rubs off it looks patchy. ~Very easy to blend ~very pretty matte finish ~looks like makeup, not a second skin look ~high medium and full coverage ~very weightless on the skin, can't feel the foundation on the face. ~love that there's no SPF ~good ingredients! (No breakouts) I think this will be a fav for you oily skin girls. I think it'll really look nice on you especially as some natural oils blend with your skin it'll look even more skin like. I don't recommend this for combo leaning dry skin. I wanted to love this but I did return it unfortunately. I stopped wanting to reach for it and I went back to my MUFE Ultra HD and Estée Louder double wear Light soft matte Hydra makeup. So if you like these foundations you probably won't like this one as much cuz it looks like makeup on the skin, not so much like a second skin look. And if you don't like the foundations I do then this will probably impress you. I rate 3 stars cuz it's great but I don't think it is good for my Dry skin per their claim and I just not too happy with the color scheme because it's not natural to have all the shades pull so yellow like an online filter in a photoReviewed by 1623 customersBleads2Ann from FloridaNot what I expectedBest Foundation5amydwk from dcI love this one. I haven't found one I liked as much in decades. It lasts all day long. I have oily skin. It needs minimal powder touch up.Love this product5Debra from San Antonio, TXLove this product, I've tried others but this is my favoritePerfect5Gena from TennesseeMy go-to foundation for a natural everyday look.Great shades/ colors .4Summer247 from PAFirst of all Ulta , your packaging is awful and lacks protection for glass or any foundation products, you used a plastic bag instead of a BOX , use a box with bubble wrap or Styrofoam to protect makeup products!!! What is wrong with your packaging department ? That is Lazy . Now on to this foundation: Works nicely ,goes on smooth. Color range work for people of color too. I use my face moisturizer prior to applying , works nicely still stays on since this foundation is a matted formulation. Works well with primer too goes on even smoother . Do better Ulat and package your products in a box especially foundation , eye shadow ...stop being cheap!My go-to!!!!5gb from FLSuper light weight and buildable coverage. Looks flawless on the skin with good skin prepLast all day5Lisa from CharlotteFirst let me say i have dry to normal skin but i do have smile lines that are hard to cover up and eventually will peak through no matter the foundation. I have tried fenty matte foundation maybeline matte fit me foundation and different ways to prevent my smile lines from peaking through. I used the regular born this way and my smile lines still came through so i decided to switch for this one and let me tell you best decision ever made! I went out to eat came home relaxed and still no smile lines are peaking through. I even mixed this foundation with elf's halo glow foundation and still everything is still in place! I definitely will be repurchasing this foundation in the futureMy favorite foundation5Rosie from OklahomaGreat Matt finish. Never leaves my skin oilyThis didn't work for me!!!1 from Independence Mall Oleander DriveThis didn't work for. The color didn't match at all.Applies beautiful but doesn't stay on oil skin types2Maranda from Buffalo, NYBlends beautifully and looks great when first applied. After wearing a few hours it starts to run off my face, mg hands and transfers to clothes. Not good for oily skin types especially in the summer. Maybe will try for the fall and winter months. Was extremely displeased at the end of the day because it really looks amazing for first couple hoursThe best makeup !!! Trust me5Monty from NJThis make up is just amazing! Makes your skin look younger and flawless! Always intact is just wonderful I have been using too faced for years ! This summer i tried other brand and I regrettedThe best foundation for oily skin5Z from Merrick NYIve tried so many different foundations and i always come back to this one. So many other foundations leave me with creasing around my mouth and this one does not do that, and keeps my skin from being shiny all day long and i have extremely oily skin. It is also transfer and waterproof. I will say though that it is a light/medium coverage but it definetly is buildable. I pair it with bare minerals transluscent powder and urban decay setting spray, primer not needed and i apply with a beauty blender. People never know i have foundation on when i wear this. Only thing is it contains polyglyceryl-3 diisostearate which is a pore clogging ingredient. I havent noticed any bad effects from it but just a heads upThe best foundation for oily skin5Z from Merrick NYIve tried so many different foundations and i always come back to this one. So many other foundations leave me with creasing around my mouth and this one does not do that, and keeps my skin from being shiny all day long and i have extremely oily skin. It is also transfer and waterproof. I will say though that it is a light/medium coverage but it definetly is buildable. I pair it with bare minerals transluscent powder and urban decay setting spray, primer not needed and i apply with a beauty blender. People never know i have foundation on when i wear this. Only thing is it contains polyglyceryl-3 diisostearate which is a pore clogging ingredient. I havent noticed any bad effects from it but just a heads upAmazing long wear foundation!5Amanda from Ann Arbor MIThis is great for summer and for humid days! I lived in Texas for 2 years and this stayed put even on the 100+ days with no air!This the absolute best foundation!5 from South TexasThere's nothing that compares with the coverage this foundation offers. I'm in my mid-forties and I wouldn't use anything else.My HG foundation5Rachel from Austin, TXI've been using this foundation for 2 years now. Every once in a while, I'll check out something else because it's new, but I always come back to this because it's my tried and true foundation. I have moderate rosacea and this is the ONLY foundation that actually covers up my redness. You do have to prep the skin by moisturizing well, and don't use oils underneath because this is a water-based formula - and why it can become patchy because you shouldn't mix water based with oils. I use a flat buffer brush, which seems to give me the best coverage and I set with One Size setting powder and Skindinavia setting spray for all-day coverage. This makeup stands up well to Texas heat!The color didn't match.1C. Mercado from Edinburg,TxThe color didn't match.I love this product !!!!5Angelina from Ashtabula ohioThe coverage given by this product is phenomenal!love it5Satisfied customer from San Antonio, TxI have found for my 60 plus skin this works really well does not sell into fine lines. I do use plenty of moisturizer as I now have drier skin. Will keep using... wish it was a little cheaper though.I definitely will buy this again5Marilyn from OhioI was using the Too Faced Natural Finish foundation and love it, but I wanted to try the matte finish and I was shocked at how much I really love this one. This really does stay on all day and great coverage. This is my new "go to" from now on.Okay product3nxdxnx from Hong KongThis foundation is just okay not the best. Please bring back the PEACH PERFECT it was my holy grail foundation and the perfect transfer proofThe best!!5Vlovely from TennesseePlease never discontinue, this is hands down the best concealer out there, and you can use it to conceal , high light, I also use it as foundation! I will always repurchase this concealer, I get so many compliments when wearing this as foundation ❤️Great Mayte5Pearl from CaliforniaI don't like makeup getting shiny so I tried this. It was amazing, I'm hooked. Stays matte as promised. I use a matte primer & spray as well. Best matte foundation I've tried so far.after 4 hours it's gone2marz from Flagstaff, AZWhile this foundation applies nicely and blends well, it doesnt last very long. It transfers onto my hands and clothes. After 4 hours at work, aroujd my chin, the foundation starts to come off and look gross. I would not repurchaselove love love5KML from CaliforniaI absolutely love this foundation!!! I wear it for up 13 hours and its amazing. I am an oily girly so I have to use blotting papers througout the day but somehow someway it still holds!!!