Rated 4.14 out of 5 stars
Pattern Products have not only revitalized my once severely damaged hair, but has changed my life. From my confidence level, to passing it down to my daughter so now we both use all Pattern everything, to reminding myself what it means to be a Proud Black Latina Queen. Moving from California to Georgia put a lot of stress into my hair. It was brittle, dry, weak, and had lost every ounce of curls. I tried everything from Aunt Jackie to at home treatments to braiding my hair every night- you name it. Nothing. Worked. And everything. Absolutely everything further damaged my hair. Understandably I fell into a deep pit of depression because I was always taught my hair is an extension of my essence as a Latina and Black Queen- and having moved across country with just my man, daughter, and pup I was already overly stressed out and overwhelmed & my hair felt that. It's hard loving your hair when its at it's worst. Then came along my Fairy Godmother, that's what I've always called Tracee, and she released Pattern. It was love at first wash. Her hydrating shampoo and conditioner for curlies truly is in a league of its own. It's untouchable. My hair felt fresh, light, a bit stonger because it wasn't so dry, and smelled amazing after just the first wash and conditioning. From there, within less than two weeks, I noticed a drastic improvement/change- I HAD GOTTEN MY CURLS BACK (GO NIESHA GO GO GO! Haha). Not only that, but my hair was just alive and back then better before. Fast forward 7 months and I am still continuing to rebuy like clockwork: Pattern Hydrating Shampoo, Pattern Curlies Conditioner, and Pattern Leave In Conditoner. I also have purchased Pattern Shower Brush, Pattern Wide Tooth Comb, Pattern Argan Oil, Pattern Strong Hold Gel, Pattern Jojoba Oil Hair Serum Self Heating Packs, Pattern Hair Clip, Pattern Satin Scrunches, Pattern Microfiber Towel, and Pattern Spray Bottle. Every single one of Pattern's hair tools are reliable, durable, and exquisite. I believe this product makes such a difference in my life because it's unapologetic, fierce, genuine, and loving. Not just to my hair, but to me as a biracial woman. I feel like the purest form of myself when administering these products, because I know I'm giving my hair the best that is out there. I'm happy to report my hair is soaring, I haven't been depressed for the past 7 months, and my daughter is learning how to be a young lady and taking pride in her hair because of Pattern. Thank you to the team at Pattern- from marketing to those in the warehouse who package and push out thousands upon thousands of products everyday. Thank you Tracee Ellis Ross for throwing yourself into something so beautiful and life changing. Thank you for making it possible to love my hair more than I have ever been able to in my life. Thank you Pattern.
Honestly this wasn't my favorite and it's sad because this is what I was most looking forward to using. Typically curl gels are great in that they're light weight but because I have dense thick coils they typically don't define my curls well or give me the hold I need. Thus, choosing the strong hold gel I thought it would give me the shine, definition and hold I needed. While the shine and hold were decent the definition was definitely not there for my coils. Additionally although it's advertised that the product doesn't cause flaking when I paired it with the styling cream it flaked when I used it by itself it still flaked. Not very impressed. I also noticed that when using the gel I began getting a lot of pimples on my face (especially forehead) area and I tend to only get hormonal acne and even then it's typically one to two pimples this caused me to have wayyy more than I'm use to. I'm not sure if it's because of me working out so much but I don't think I like this product. I wish there was something designed for people with sensitive skin and low porosity in mind instead of just a generalized product that works for 3b-4c curls/coils as everyone's curl, scalp and pattern is different creating various styling products (especially gels/custards) that work for specific types of hair similar to what's been done for the Pattern conditioners would be helpful
Rachel from Olympia WA
Found it difficult to apply, very thick. Holds most of my hair well but ends frizz. I have very long and thick hair.
Debbie from Madison, WI
My hair is not only straight, but also fine and thin. Using this gel after I wash my hair while it is still wet, gives it extra body and hold my style until I wash my hair again.
Curly Gal 42 from Phoenix
I really really want to like this product! I tried it for fun on my 3c/4a hair and no! It truly felt like i was applying Elmer's glue to my hair!
There's just too many other good products out there, like Camille Rose Curl Maker that is just unparalleled!! I appreciate what Tracy is doing for the black hair care community, but I cannot with this gel. The Pattern leave in conditioner is good, but hard pass on this gel!
Dre from Houston
Unfortunately this was a miss for me. Sad because I'm so in love with the detangling nectar. Once my hair dries its super frizzy, dry and clear flakes in my head. Pretty embarrassing when in public. They need to go back to the drawing board and correct this.
Meghan from Washington, D.C. metropolitan area
I have very curly/coils hair. I normally wear a wash and go but got this during a hair emergency. Use this for a slick down ponytail/bun style. It will hold all day and a little goes a long way!
Wendell from Hemet, CA
I have been searching long and hard for a gel that would hold my hair, especially when the wind picks up. I am relieved that this gel held my hair so well. Oh, and it smells really good and does not flake. I highly recommend this product. Definitely worth the price tag.
Liv from Nj
Love this gel. I have tight kinky hair and its great for slick back buns (always yse wrap strips with slick styles). Doesnt have the super super strongest hold in the world which is fine with me bc i know its not bad for my hair like other strong hold gels
Anela from Hawaii
I decided to venture out this weekend and try a new gel I've only done what three so far and I bought a backup just in case this one didn't work and my washing does have never come out correctly nicely as I would like and then I really didn't know what it should look like and I went to a salon and had it done and it was really really nice the gel wasn't as strong but it was really nice clothing and fluffy lasted 3 days so because I couldn't get my hands on that gel it wasn't easily accessible I thought I'd try this one and low and behold I have coils that I have never seen my hair do and a wash and go before and it is pretty and it's movable and it's shaky and I have fun low to medium dense high porosity hair and I love it with the quote unquote type for all the other ones that I've ever done the coils are just always been really really small nothing really enhancing dramatic these are elongated dramatic shiny you know soft movable I just been shaking my hair all morning thank you THANK U TRACEE!!
AT ALMOST 50 I FINALLY GOT A REAL NICE WASH N GO🤗🌸🕊️😎
Randa from Texas
This would be a strong NO for me! I was very disappointed in this gel. It does have a hold and does create definition, but prepare for some major shrinkage. My hair looked so dry after it completely dried. I was expecting some kind of shine, but I honestly think cheapy wet line gel does a better job and no major shrinkage.
Melissa from San Angelo, TX
A little goes a long way! I love this brand so when I was searching for a hair gel I kept coming back to this one and took a chance I don't regret.
brittni from Tampa
This stuff flakes and it flakes BAD
Autumn from Connecticut
Although this works for styling you should test it with other products before using it. It was a little drying but I think some oil after can help with that. PSA this DOES NOT mix well with other gels so keep that in mind if you style with one gel and want to try this one after !
Tricia from Bel Air, MD
I bought this for my daughter recently to use to keep her edges down in the front and all it seems to do is flake when it dries. Not worth the money!!! Flakes galore
Sherry from north Carolina
terrible product. dried my hair out so bad. flakes really bad. just costs too much to be this terrible. they need to try again
GlitterFly773 from San Diego
I've tried this a few times now and can say I don't like it. It smells great, but that's about it. It gives great definition initially, but it only lasts about a day- after that it's a soft, frizzy mess. How is this "strong hold"? I got it on sale so I didn't return it, but there are much better less expensive options out there.
Camille from Lincoln, NE
This not only slicks my hair but also defines my curls extremely well for wash-n-gos. I don't have to use a lot for my hair and it smells really nice! The one downside is that it can leave my hair a bit fry if I don't use a really good leave in conditioner, so I'll have to use this in the summer months where I don't need as much moisture. But overall, it's one of my favorite gels to use and I can't wait to use this again!
Joi from Atlanta , GA
This is a awesome gel! It provides a great hold and doesn't leave a hard crunch cast. It still leaves the hair feeling moisturized.
K.T. from Lynchburg, VA
This is my first time using Pattern products and this Strong Hold Gel is great. I was skeptical of using gels because I hate that it leaves flakes, but not this one. It does leaves a great hold and I love it. I'm excited to try other Pattern products, thank you Tracee!!!
Tkay from Wisconsin
The one time I didn't read reviews! I have curly hair (2a-3b) and wanted this to help define my curls but while it didn't leave a hard to break cast it did absolutely nothing for my hair, was trying to hold my curls in longer but this is not it! Maybe if your trying to smooth out your style this would work better but not to help with curl definition.
Kimberly W. from Undisclosed
It works well, but a little stiff when dry. I like the mousse much better. Which I bought as well.
Rain T. from Undisclosed
Camille M. from Undisclosed
This is the only gel I use for my hair that doesn't make it hard an my slick back bun is always beautiful!
Andrea J. from Undisclosed
Held my daughter's hair back great when I put it up in a ponytail.
Chameka H. from Undisclosed
It works…and I like that it doesn't flake