body{margin-left:12%}Product ReviewsRated 3.6 out of 5 stars58 ReviewsMost Helpful Positive ReviewOk curly girls! This is a true find. Love this .Ok curly girls! This is a true find. I purchased this from Ulta. I had never heard of this brand before so I stumbled upon it. I thought why not give it a chance and wow so glad I did. This is a sulfate free shampoo but does lather up. It lives up to it's name! You want moisturized curls? Well here it is. Soft hair? Here it is. What I love about this product as soon as you put this sulfate free shampoo on your hair you can tell the difference compared to other sulfate free shampoo. I love that it lathers up and feels slick in my hair. It really detangles my hair and when you rinse your hair you can actually run your finger through your hair. This product also helps with frizz. So yes run out and get yourself a bottle you'll be glad you did. Trust me I have tried so many high priced shampoos that didn't live up to the hype. Price is decent. This is now my shampoo of choice. I will be buying this again for sure. I highly recommend this product for the curly girls out there. And yes now I will be trying other products from this brand.Most Helpful Critical ReviewVEGATBLE OILWow. I don't usually leave reviews on products that don't work for me because I feel like everyone is going to react to different products differently because of different hair types and skin textures but this is absolutely horrible. Both the shampoo and conditioner contain VEGATBLE OIL. I'm sorry but WHAT?!?!?! I guess it's my fault for not looking at the ingredient list before I bought this but I washed and conditioned my hair and in the shower I noticed my hair felt weird. It didn't feel moisturized but it also didn't feel clean either. It was just a strange texture and I didn't think anything about it because it was my first time using it. Well then I started to style my hair and my hair feels disgusting. It feels like I didn't even wash it and like I forgot to rinse out conditioner. Which I didn't. That's when I decided to look at the ingredients and saw vegetable oil. And maybe everyone is going to think I'm crazy but I have never used a hair product with vegetable oil in it before. No wonder my hair feels dirty after washing. I can usually go a few days without washing but I will have to clarify my hair of this. Also my scalp feels itchy. Returning after one use. And usually if I don't like a product I will still use it until it's gone or see if a friend wants it but no. Not with this product. Also I've used heavier products before for curly hair and have never had this problem.Reviewed by 58 customersLeaves too much build up1Bella from PlainfieldI tried the shampoo and conditioner assuming it would be great like the foaming mousse. I did not like it at all. It leaves hair as if you haven't washed it in a week. I cannot believe the amount of build up it left. This might work on extremely dry hair. I have curly wavy thick hair.This product did not work for my curl type1Ally from Joliet ILI have 3A-3B curls mostly 3B. This product made my hair very frizzy and dry, it smelled very good but overall did not work for my 3a-3b curl type.Ehhh idk about this one2Julian from Orlando, FLFirst 2 washes with this was awesome. My hair felt full and it was really easy to detangle. Idk what changed but now I use it and my scalp feels dirty and itchy, I leave my hair to air dry and it turns hard, and it leaves me feeling really dry and nasty. I found it weird that it had vegetable oil but didn't think much of it, but I'm starting to think it might've been the root of this problem. I'm returning it tomorrow.Returning After One Use1Leah from Phoenix, AZI have fine 2a hair and have been struggling to find a shampoo and conditioner that suits my waves. They get weighted down very easy. I was hopeful that this would do well after speaking to the curly hair gal from the salon, stating that it's what they use on their customers. After one use this morning, by the end of the day it feels like I haven't washed it in a week. It's a heavy, tangled mess and my scalp itches. I finally had to finger comb to get through the tangles, it just felt so gross and had a greasy residue on my hands. I came to read the reviews to see if anyone else had this experience to find out that I'm not the only one. I'll be returning the asap!I hate it1Carmen from Eureka, CALooks and feels like I didn't wash my hair for a week. I'm so disappointed. Will be returning.VEGATBLE OIL1Lanie from AlabamaWow. I don't usually leave reviews on products that don't work for me because I feel like everyone is going to react to different products differently because of different hair types and skin textures but this is absolutely horrible. Both the shampoo and conditioner contain VEGATBLE OIL. I'm sorry but WHAT?!?!?! I guess it's my fault for not looking at the ingredient list before I bought this but I washed and conditioned my hair and in the shower I noticed my hair felt weird. It didn't feel moisturized but it also didn't feel clean either. It was just a strange texture and I didn't think anything about it because it was my first time using it. Well then I started to style my hair and my hair feels disgusting. It feels like I didn't even wash it and like I forgot to rinse out conditioner. Which I didn't. That's when I decided to look at the ingredients and saw vegetable oil. And maybe everyone is going to think I'm crazy but I have never used a hair product with vegetable oil in it before. No wonder my hair feels dirty after washing. I can usually go a few days without washing but I will have to clarify my hair of this. Also my scalp feels itchy. Returning after one use. And usually if I don't like a product I will still use it until it's gone or see if a friend wants it but no. Not with this product. Also I've used heavier products before for curly hair and have never had this problem.Not great3Karen from LincolnThis shampoo is moisturizing and works good on my hair, but it makes my scalp itchy and very dry. I'll probably have to return it.Is this defective?1Andrea from IndianaI tried it twice. The first time I thought maybe I forgot to rinse my hair, so I re-rinsed but it was still very sticky and greasy around my roots. Tried once more 2 days later and rinsed for a very long time, also used the conditioner. I can't even get a pick through my hair, it has a thick sticky film at my roots, like I poured honey on my scalp. Very strange. I'm returning it.Moisture Heaven5Gab from KansasI was looking for something more moisturizing for my relaxed hair as my current shampoo was too clarifying, despite claiming to be moisturizing as well. I switched to this one and after one wash, condition and flat iron, it's giving fresh out the salon chair. Much fewer fly-aways, my hair looks shinier and physically feels more moisturized. I'm sure I could've detangled with the shampoo but I waited until I deep conditioned to be safe. 10/10.Very moisturizing!4Jada from OhioI love the smell and how easily my hair detangles when using this product! I have no complaints, but other comments have complained about it leaving their hair greasy so I was skeptical. In the directions it says that you wash and repeat. Meaning since it's sulfate free you may need to wash twice to be sure all buildup is washed away! I wash and repeat and it works great on my hair!my hair is a mess3kodiyoooo from Columbus, OHI love the way this stuff smells, and that's the end of it. I had been using Verb products and changed it up at the suggestion of the store and salon associates. my hair feels like it's covered in a layer of grease and oil, it's sticky, and even after a second rinse in got water it's still feeling gross. I'll be taking a second shower tonight to wash my hair and returning this and the conditioner to get what the Verb products again.Holy grail5Happy from TxI have 4b, relaxed, THIRSTY hair. This is the only shampoo that works for me. Gives my hair the drink of water it needs without excessive hair loss like other brands caused. I used to have terribly flaky & itchy scalp, but this really helps. I also use the conditioner, leave-in, and deep moisture maskworks great5nesh44 from FLperfect for type 4 curls! my hair feels moisturized, but clean. my scalp isn't stripped either. literally would never switch back to the cheap stuff lolImpossible to wash out of my hair1Owner of greasy shampoo hair from MichiganI don't know what happened, as I swear it didn't do this before, but it feels like all of the shampoo was left in my hair after trying to wash it out. Literally feels like none of the shampoo washed out, even after hopping BACK INTO the shower for a second time to try to wash this stuff out. It feels like I dumped half a bottle of hair gel into my hair, except it's even greasier. I don't know if I got a dud bottle or if the changed the formula, but like I said, I don't think it was like this with the last bottle I hada great moisturizing shampoo for type 4 hair54C the Future from North Carolinathe lather is EVERYTHING, it doesn't take much to make some suds and it is able to detangle the hair. My hair feels soft after I rinse it out, I love it.Old Faithful!! Dependable. Rightly marketed.5Royal from MarylandBy far the best detangling shampoo ever I've used. I've been using it for maybe 4yrs now, and since I've tried using other shampoo and I find my self back to this one. My hair responds wonderful and I experience less shedding and find that it is much easy to manage even before I follow up with conditioner.Idk y'all3Abby from MNI like the way it lathers and smells, but I feel like it's weighing my hair down and feel like it's leaving behind buildup? It's hard to explain. My hair doesn't feel clean after using this.Great for my hair5Mazal from Brooklyn,New YorkLove it,suds up so nicely for being sulfate free I have 3c hair and I love ittt makes me feel so clean but not dryhttps://www.ulta.com/p/almond-avocado-moisturizing-detanglin5Patty from Los AngelesShampoo every dayI plan to return this product2NP from MIThis product line was recommended by a staff member, but it didn't work well on my 3b hair. A little to heavy or greasy. Lack of body. The next day had to rewash with another shampoo & conditioner. It would probably work well on 4c hair type.Is There a Hidden Ingredient?1Kiki from VirginiaI am not sure it I read the ingredient list wrong or if there is an ingredient that I missing. After three weeks of using this and the conditioner my hair has changed textures. My hair became dry overtime and my scalp felt irritated. I decided to give it a fourth try but when I went to wet my hair, water would not penetrate it. I had clarified before I initially used these products, so I don't think it was buildup. Also, my texture went from very curly to straight (especially on the ends). It looks like I have relaxed hair in some areas. I am confused. I threw this and the conditioner out. Never again.Build. Up.2Shannoel from Elkhart, InIf your hair is very dry, this may work for you. My daughter has slightly dry wavy hair, and when her hair dries after washing it with this, it looks dirtier than before she took a shower.Love it5Chrissipoohster from Memphis, TNThis moisturizing sulfate free is amazing and very hydrating for my naturally curls! Makes wash day a little bit easier! I am a person of color with very thick hair.My hair feels like straw1Ashley from Portsmouth, VAI really wanted to like these products, they smell amazing… but my hair feels dry and awful. I am so unhappy with them.Had to return2Stacy B. from CaliforniaSmells and lathers well, also leaves ends soft. But leaves a weird, oily residue in my hair around the roots. At first I thought I wasn't washing correctly or my hair had too much product but nope that wasn't it. Tried super hard to like this, gave it 4 washes to make sure. Wouldn't recommend.