body{margin-left:12%}Product ReviewsRated 4.6 out of 5 stars10 ReviewsMost Helpful Positive ReviewHelps hair feel soft & protected when coloringI admit, I have not tried using conditioner to mix with my dye but I also want to make sure my hair color is coming out correctly. I like how soft Arctic Fox dyes and this diluter make my hair feel so I'll keep using again and again. I use this diluter with AF dyes, which I have pretty dark/strong pigmentation right out of the bottle. I tend to prefer how the color looks after 3 washes so it makes sense for me to mix this diluter to make a lighter shade. You're kind of doing guess work when mixing but I will say that you do need to use a lot of diluter with AF dyes to actually get them lighter. In my book, it's better to be too dark than to be too light though, since I can always just wash my hair. But if you're trying to go for pastel hair, I'd definitely opt for more of a 1:5 dye to diluter ratio.Most Helpful Critical ReviewUm, just use sulfate-free conditioner instead..Look, I LOVE Arctic Fox hair colors, but this is just a rip-off of the highest order. I literally have ALWAYS just used conditioner as a mix-in for my hair colors (purples, pinks) to tone it down, or to make colors of varying degrees from the same bottle for an ombre look. Also, using conditioner makes your hair much softer after all that processing. I guess Arctic Fox is banking on ppl not doing their research before coloring their hair for the first time? LoLReviewed by 10 customersHelps hair feel soft & protected when coloring5Mel from CAI admit, I have not tried using conditioner to mix with my dye but I also want to make sure my hair color is coming out correctly. I like how soft Arctic Fox dyes and this diluter make my hair feel so I'll keep using again and again. I use this diluter with AF dyes, which I have pretty dark/strong pigmentation right out of the bottle. I tend to prefer how the color looks after 3 washes so it makes sense for me to mix this diluter to make a lighter shade. You're kind of doing guess work when mixing but I will say that you do need to use a lot of diluter with AF dyes to actually get them lighter. In my book, it's better to be too dark than to be too light though, since I can always just wash my hair. But if you're trying to go for pastel hair, I'd definitely opt for more of a 1:5 dye to diluter ratio.Sales rep did not recommend - had to search myself3Jenny from Ft WorthRep does not recommendUm, just use sulfate-free conditioner instead..3AymFyre from Longwood, FLLook, I LOVE Arctic Fox hair colors, but this is just a rip-off of the highest order. I literally have ALWAYS just used conditioner as a mix-in for my hair colors (purples, pinks) to tone it down, or to make colors of varying degrees from the same bottle for an ombre look. Also, using conditioner makes your hair much softer after all that processing. I guess Arctic Fox is banking on ppl not doing their research before coloring their hair for the first time? LoLAnswer to Emily5Urwelcome from < 3No, it has no pigmentQuestion.5Emily from BillingsWould I be able to just dye my hair with this and it would turn into like a very light silver or white?Great Diluter5Mari m from TexasI bought this product to create a toner for my newly bleached hair! I looked up (and used ) a few different combinations for a diy toner and this diluted pigment and conditioned much better than the average conditioner it also mixed much better and the colors blended perfectlyhelps dilute bright colors5JadeNorica from Mccoll Scit works great and is perfect if you feel like even the pastel shades are still too bright. Personally i add extra conditioner to mine (deep conditioning hair mask) because it helps the dye and diluter to go further. Ive colored my hair in both the periwinkle and the girls night but I had to dilute them beforehand after doing a test strand. I did bleach my hair to platinum beforehand, so if anyone is trying to do pastel shades please make sure your hair is as white as paper and deep condition!!YASSSSSS5Adrooo from Caliim so happy to have discovered ULTA carries this brand. I've been using it for years and its a lot harder to get at other places! as far as the diluter goes its one of my favorites because its super pink and really helps woth the custom color formulation and toning down their brighter shades. i mix mine with a few drops of electric paradise and a few of Violet Dream for a bomb pink color. i reaaaaaally wish they carried Frose too!Perfect5Kimmie from PAIt's smooth just like the other dyes. Cruelty free and good for your hair with added conditioners. Add a little or a lot for a desired color. I'm so happy I discovered Ulta sells this brand now lol. I've used it for years.Does exactly what it says5Sar from Santa Barbara, CaI dyed my hair using "Violet Dream" by Arctic Fox and purchased this to go with it because I thought the color was a little to intense for me. This diluter helped me tone it down just enough to get the perfect color for me.