Rated 4.16 out of 5 stars
I normally use your confidence in a compact, but it was discounted. So I bought this instead. I love it! It covers, but it's still lightweight. I get compliments on my skin all the time. Thankx!
If I don't give you a 5 star review, you curate the reviews and bounce it back to me.
So it doesn't even matter what I say.
So now I know not to trust the reviews on your site.
Emely from CA
Two star cuz the color match was perf! I have medium olive tone the medium was perf too bad the foundation was very drying I have combo skin and moisturize everyday so it wasn't my skin I prefer a matte formula over a dewy but this was just all bad.
Morgan123 from Washington
I have been using this product for years, and buy different shades depending on the season. I love the coverage it provides, given I have the occasion acne, and prior dark spots.
Angie from IA - Iowa
I was looking for a foundation that doesn't come off onto someone's shirt when you hug them! And that has a sunscreen as well as doesn't settle into wrinkles. Have been using this for a bit now and so far its been good. The coverage is light though, and I have to build it up.
Bawse1 from Phoenix, AZ
This product is beyond excellent. Full coverage, lightweight and is a true matte finish that lasts ALL DAY LONG. I switched to this product and visited my hometown and everyone commented how young I looked. Do not discontinue Rich Honey!! Doesn't disappoint.
Dorey from Newbury Park, CA
I am wildly disappointed. I didn't know it was oil free.
Rox24 from Lincoln NE
Long lasting full coverage without being greasy. Very good foundation and a little goes a long way.
Peggy H from undisclosed
This is the best foundation I have ever used, my skin looks great and I will be 62 in August.
Rj in Kansas from Kansas, USA
I have used It's full coverage foundation for years. I decided to try the Oil Free Matte version and ordered my usual "fair" shade. It is markedly darker, and I cannot use it. Just be aware if you if you need the lightest foundation shade.
mindyrae83 from PA
This is the best foundation for my oily skin. Every couple months, I need to switch to the non-matte version, as it seems my skin needs a break, but then I can come right back
Meg from Chesterfield, MI
Goes on smooth and has great coverage. However it is really thick and after a full day of wearing it, whatever is left on your face (not much) it is cakey. It helped hide my redness and the oil free was supposed to not irritate my rosacea, but it still did. It could be my skin, but this isn't something I would recommend as a daily wear.
Allie4321 from Louisville, KY
Decent coverage. Doesn't make my face feel oily or greasy. This is my 5th time purchasing. I've used Charlotte tilbury, Estee lauder, Mac, and multiple other expensive foundations. This is my favorite every day foundation.
Monekia from NC
I have been using this product for several years and love it. Would highly recommend it to any age. The only problem I have had is determining the shade best for my skin tone
Kayspice from Sacramento, CA
Color was way too tan compared to the other versions of the same shade (light medium)
KimSavesTheDay27 from New York, NJ
I've been covering up acne and acne scarring with foundation since I was 14. My usual makeup routine takes 30 minutes. As a busy working mom, I knew something had to change. I've been using this product since before I became a mom, but it's even more of a lifesaver now that I have an active toddler and I'm going back into the office a few days a week. It is a miracle product that covers like a foundation, has the properties of a moisturizer, and goes on in 1 minute flat, no lie. I did cheat and use a different foundation brush than the It Cosmetics one I got for free as part of a promotion, but otherwise, I cannot recommend this product enough.
StillStying from North Carolina
My favorite foundation! Just a thin coat covers and looks natural. Also like the matte finish and sunscreen.
LenaBR from Denver
Very hard to blend, I feel like I'm putting on a lot to cover
Meem from New Jersey
I LOVE this product so much! I have melasma, and this product provides great, oil-free coverage. It also helps prevent future melasma with the SPF 50 it has! My only complaint would be the tool used to pick a shade online. I ordered what came up closest to my skin tone, and it was a little off.
Stevie7 from Fort Wayne, IN
This stuff is amazing. I thought since it is a moisturizer it wouldn't last or conceal imperfections but boy was I wrong. You just have to try it to believe it! I definately recommend.
Lama246 from Florida
This is my third time ordering this. I live in Florida so I need a strong SPF but something that also is oil free. This fits the bill. It can be a little drying on its own so I make sure to moisturize before putting it on. I took two stars off because the previous times I purchased this it usually has a 2 year expiration date. This one expires next year. I wasn't planning to use it until fall time when I usually run out. So I will have to use it up quicker than usual.
McWilly from Janesville WI
Love the smooth look this foundation gives! The Sun protection is a bonus!
Lcksav57 from South Carolina
I love the coverage this foundation gives me, without feeling to heavy or oily. I have sensitive skin and love the way this feels so light on my face.
KrisGa from Nashville, TN
Have been using this product for years and highly recommend it.
Madison from Mcminville, OR
This product is very light to my face, isn't too heavy, and feels natural
AndreaLee from New York
Best foundation. Hands down. I wear it everyday and my skin is actually better and more balanced for it. I've tried to switch to others like Lancôme and Clinique and Tarte, but my skin ends up dry, breaking out, and just an overall poor texture. I keep coming back to this formula- it's perfect and the lighter shades match my skin tone flawlessly!
NYCDIVA2000 from NY NY
I LOVE using the IT Cosmetics line of products for many reasons