Rated 4.25 out of 5 stars
400 Reviews
Wears like skin, won't settle into lines, smooths out my pores and i love love it!! Recommending it to EVERYONE lol.
The only reason why I didn't give 5 stars is because of the lack of cool undertones. I love this foundation & far more than the original Photo Focus. I couldn't wear the original because it made me look dry, wrinkled and aged. My ONLY complaint in the dewy formula is there isn't a shade that has a pink/cool enough undertone & so even the closest shade is just too orange for me. There was one shade in the original line that I could make work but the shades in dewy line aren't the same. I really wish that there were some cooler/more pink undertones in the medium shade range. Or at least match the dewy shades with the original shades so I could at least wear this amazing foundation daily.
2
Beauty junkie from Fort Worth
This foundation amplifies pores and breaks down after 1-2 hours im a makeup artist so i know how to prep. Ill only be using whdn im off work and running errands its a no go for me.
5
Venessa from Caspian, Michigan
Every single time that you see a, "Dewey Foundation", not many can truly pull off coverage, longevity, and flawless appearance... I have normal to dry skin, as I'm getting older, and finding good foundations has been quite the challenge for me. THIS FOUNDATION, after the 1st time I've applied it, has been in my top 3 favorites, of all time!!! INCLUDING high-end products, as well!!! I love everything about it, I'm in sheer disbelief YET EXTREMELY GRATEFUL, in regards to the price!!!! Thank you, thank you from the bottom of my heart ❤️
1
Daniela from Los Angeles, CA
I don't know why but this makes me look like I have huge pores when I don't and ages my skin like crazy.
Jackie2382 from Minneapolis, MN
I bought this foundation because of a recent YouTube I watched (Bethany Frankel who I love) claimed this was the best drugstore foundation. It goes on nice at first but it quickly goes down hill. It settles into fine lines and pores I didn't even know I had, breaks down quickly and looks patchy and fades to a chalky finish. I honestly would prefer to not wear makeup then wear this. Pretty disappointed bc I love Wet n Wild. Wish they didn't discontinue their cushion foundation but another great option is the Tinted hydrator.
Celeste966 from undisclosed
Looks luminous, silky, and is buildable but not caky. I'm obsessed!
Paige conk from VA
PLEASE ALWAYS KEEP MAKE THIS FOUNDATION. I am 55 years old. I have tried most good foundations and this is seriously at the top. I used to be very oily but that has gotten better with aging. This foundation is dewy it wears so well (I set with powder). I was able to match my paler-pink skin perfectly (most foundations too tan) and their is a HUGE color selection to choose from. This foundation covers very well for me but the "dewy" part actually makes it look nice on the face. Price is super!
Mature Skin from Kentucky
I'm 44 & have never found a liquid foundation that works for me. I have tried several…cheaper & high end. I have always used powder foundation but have started feeling like I need a little more coverage. This foundation is EVERYTHING!!! I love the applicator. A little goes a LONG way. I accidently used too much once & it looked cakey. I moisturize, prime, and apply with a damp sponge that has been rung out with a dry paper towel. It applies so beautifully. I feel like the color is a tad too light (will probably be perfect for winter) so I apply a light layer of my PUR powder foundation. Perfect!!! I set with Morphe setting spray. After it dries, I loosly/lightly apply IT bye bye pores pressed powder with a fluffier brush. It's the first time in years that my makeup lasts all day. Please never stop making this. I cannot explain how this has changed my makeup life!!!!
Tiana Girly Pop from undisclosed
I believe that his brand is so inclusive and even to the darkest. I would say there is a color for every one. If your skin is more pail and pink I would go for the rose ivory one is for u. Also it has OUTSTANDING coverage and I would recommend because my mother loves it too.
Kat721 from Mentone, CA
At work im constantly getting asked what foundation and its literally this wet and wild foundation! Girlllll when i tell you this stuff is bomb it is! It pairs so wonderfully too with the elf mineral primer !! You For sure need to try this at least once !
tobi from Oahu, Hawaii
im a white girl (albeit i spend a lot of time in the sun), and the darkest shade in 5 shades too light for me. whar a joke.
Gardener from undisclosed
I've never used this as I'm allergic to most foundations, but thought I'd give it a try. Bought three of the ivories as I'm very light skinned (my Winter pallor). Found that a little goes a very very long way. Love the spatula enclosed. And I don't have to use a concealer, this covers blemishes!
hazelberry from New York, NY
I cannot believe how good such a budget foundation is! I have been getting compliment after compliment about how pretty I look since using it. I've been insecure about my texture and fine lines for a bit (dry skin/broken moisture barrier) so I prefer a fresh faced look usually and this is absolutely phenomenal. I tried other ones like the elf halo glow and satin finish and the neutrogena healthy skin and they're awful, if you want a natural youthful look that doesnt look like an oil slick please do yourself a favor and buy this one. It doesn't even break up when i reapply sunscreen on top! Contour and blush blend seamlessly into it too. I would suggest pairing it with a setting powder in the T Zone and any other spots you want to blur out and brighten up, but it's amazing. Will buy til the end of time if I can
Joyce from Austin Texas
With so much hype and so many good reviews surrounding this product, I was expecting much better quality. This foundation applies very well onto the skin, but after a few hours, it begins to separate pretty badly as well as smudge/streak very easily. I have combination skin and have tried many different brands of foundation. This foundation has been the worst by far.
Isabella from Salinas
Good
Red38fms from Mississippi
I'm on my second bottle. It doesn't settle in my fine lines and looks beautiful all day !
4
Fawn from Abq nm
I have normal to combination, and I had tried wet n wilds matte foundation, so I gave their dewy foundation a try. I'm glad I did I really love the application, the application, the wear time, the coverage, and the price! The only thing is that I wish there was more shades to this line and their matte finish.
Stephers from Yuma, AZ
I bought the shade Soft Beige and the shade is great for me. I was not expecting the foundation to be this good. I'm pleasantly surprised. I have super, duper dry skin, and this foundation gives my skin a dewy and hydrated-looking finish. I will say that I do notice it accentuates the tiny bumps I have underneath my eyes and the pores on my nose. I haven't tried this yet with a primer, so I think wearing a blurring primer with this will be key. Also, a little goes a long way. Start with a little bit and build it up as you go. It doesn't feel cakey or heavy. I would definitely buy this again. What a great find.
Rasuly from undisclosed
Okay, I love this foundation. It has great coverage also blends easily to skin. However, after using it twice, I saw I was breaking out. I don't know why but one time I'm using it and nothing happens but then when I am using it other time i break out. It also didn't have any pore clogging ingredients.
Desi from WY
I currently have 88 foundations in my collection. Out of all of them, this is the one I reach for during my daily morning work prep. It's lightweight, blends easily, gives a beautiful glowy, natural finish, and lasts a decent while with setting spray. Plus, I don't mind using this daily with such a great price tag.
bla678 from whitter
has very good coverage  but shade matching is alittle hard , i recommend to get 1 shade lighter
3
Jennifer from San Diego, CA
With my combo skin, I find that this foundation works well for me both in the summer when I'm oily and also winter when I'm dry. The only issues I have with this found is the smell and the shade range. I've tried all the shades in my shade range and I just cannot find one that works well for me.
Shae89 from Huntsville AL
I ran out of my usual foundation, so I had to use my daughter's. I was completely amazed, this has to be the best foundation I've ever used, & I've used a lot of the most expensive ones out there! Please don't ever discontinue this!! Absolutely the best!!
Jasmine from Redding, CA
I prefer a natural, dewy look, and usually use Nars foundation. I came to a point though, during this holiday season, where I ran out of foundation and needed a cheaper alternative. I purchased this one because of all the good reviews, and I was pleasantly surprised! The first thing that made me very happy, was the color I bought was basically an exact match to my skin color. Then, it went on very smoothly, it was a light, creamy, skin but better texture, which I loved. And for me, it lasted 8+ hours throughout my work shift, and I'm constantly moving around. The only con I'd say, is later on in the day, it separated slightly, but not enough to notice, unless you're really close and inspecting my face (which I was doing in the bathroom mirror). But overall, beautiful, affordable foundation. And I would definitely repurchase and recommend!
REIJI from undisclosed
Love this foundation. Exellent coverage. Makes me look younger. Color match is perfect for my medium skin tone.