Rated 4.44 out of 5 stars
This mask is literally the best one I've ever used. This brightened YEAR old lightened hair that I didn't even know was there. During quarantine, I have been unable to get my hair done and I was looking for an alternative solution. My roots were light brown & my highlights were grown out to my eyebrows. I typically get my hair lightened 2-3 times a year & it was 6 months since my last lightening. With 1 usage of this masque (5 mins in), my entire head of hair was instantly lighter. My family even thought I went and secretly got highlights done. Not only that... it lasted for weeks with 1 use and washing it three times a week. I have been getting my hair lightened for 10 years & always search for blonde hair products. This by FAR is the best one ever for brightening faded hair! 10/10 recommend.
I've used this three times now hoping it would change. My hair is so greasy after using this product no amount of dry shampoo will help. I usually go 3-4 days without washing my hair and all three times I ha e had to wash my hair the next day because I can't stand it. Not impressed at all. Also did not notice any difference in the blonde if anything it seems duller.
Mama Wulf from denver
I am in love with this product. I use in between wash days as a hair mask and my hair always comes out super soft, clean, and blonde. I highly recommend.
LaLa from Miami, FL
I have bleached blonde hair. And so, it has damage and looks dull. But this conditions my hair and leaves it shiny and silky. Brought life back to my hair! I Love It!
Love2blonde from Ky
It makes my course thick bleached blonde hair so soft and has a shine and bounce to it I only wish it came in a bigger bottle.
Mandy K. from Benson, AZ
Purchased because it has good reviews regarding reviving dull hair. It does noticeably brighten and moisturize.
prettypoison from New York
I've been using this for about a year now and it has helped to make my hair blonder. I box color my hair every six to eight weeks and this has really helped with getting my hair lighter in conjunction with the hairdye. The smell is a little chemically but, not so bad. I definitely recommend this product.
Ashlyn from Tennessee
Best conditioner to use to brighten blonde pieces up in between salon visits! Looks like you have just left the salon!
SoCal Sandy from San Diego
I highlight my hair about every three months so it's not too chemically damaged but the hard water in Southern California has left my hair dry, dull, frizzy and unmanageable. I've tried SO MANY deep conditioners, hair masks etc and none of them did a thing to improve texture & appearance. This conditioner helped to remove some of the mineral buildup which did brighten my highlights a bit, but most importantly it left my hair far more silky and healthy feeling/looking. I could see where this product might not work for you if your main problem is chemical damage but if you think hard water is the cause of your hair woes you should definitely give this a try.
gdsju37658 from Queens, New York
I couldn't stand the awful smell of this. It was overpowering and I had to wash it out quick.
FakeBlondie from Louisiana
My hair has a natural wave to it (think tight beach waves) but it's coarse and can be dry/frizzy. I whole highlight every 2-3 months with a root melt. I wash my hair once a week. I usually blow dry and then straighten or curl my hair for the week with some touch ups here and there. I'll use this masque once a month in lieu of my regular conditioner. It makes my hair SO SMOOTH. Absolutely gets rid of my frizz. My hair is dry (not damaged) and this masque really gives it life.
Cher from Fernandina Beach, Florida
I don't really see any brightening in my from using this product. Kind of overpriced in my opinion.
Horrible from Iowa
EmilyM1216 from Milwaukee, WI
I have color treated blonde hair and decided to add this to my routine. I was NOT disappointed. Wow, my hair is incredibly soft! I use this after my regular purple conditioning. Worth the money!
Kylee from Indiana, USA
Really great product. I really brightened my hair with only one use! Helped with hard water damage.
Anna from San Luis Obispo, CA
This mask is super nice, and smells very good! My hair feels so soft after using it, and it feels cleaner for longer. I don't notice my blonde being more vibrant than normal, but I think it still makes my hair look a lot better than normal.
Allison from Charlotte, NC
I absolutely love this product! My highlighted hair gets sooo dry from using my purple shampoo all the time. This mask destroys any brassy tones and moisturizes super deep! My hair sighed of relief after use
Nan from Phoenix, AZ
I comb it through my hair while in the shower. Then continue on with the rest of my routine. I rinse out completely once I'm done with my shower.
LW from Alabama
I purchased the one time use pouch of this masque treatment and WOW...what a difference it's made in my hair just after 1 use. I applied it after shampooing, covered my hair with a shower cap, & let it soak in for about 30 minutes while I finished the rest of my shower. The fallout while running a brush through my hair is practically non existent now and my hair is so incredibly shiny. I will definitely continue to use this as I'm trying to grow my hair out longer and have had a horrible time with breakage and splitting.
Mlar17 from Minnesota
I can't say enough about this product!! Maintaining bright platinum blonde is so hard. My hair turned brassy/green from being in chlorine, and with two washes of a clarifying shampoo and this mask= my hair has never been brighter!! Obsessed!
Shorty from Simi Valley
I don't recommend this product. I lose too much hair whenever I use it. Won't buy it again.
Erika from Philadelphia
Audrey from Ohio
This is easily the best hair product I've ever used. I have always dealt with tangled, unmanageable hair that is difficult to grow out, and ever since I started bleaching my hair, it's gotten frizzy and dead as well. This stuff has replaced every deep conditioner, detangler, frizz cream, and leave-in conditioner in my arsenal. My hair has never been this soft and smooth, and I don't have to wash as often. Do yourself a favor and buy this.
Melissa from Philadelphia, PA
I would highly recommend this product! I've tried many different blonde hair products and this provided the best results. It made my hair very shiny and soft and really brightened the blonde. I highly recommend giving this a try!
Summer from Humble, TX
I recently went blonde after completely ruining my hair for years with box dye chocolate brown (basically black). After having my hair pulled MUCH lighter, the moisture was completely stripped from my hair. This masque brought my hair back to life.
Cindy from New York, NY
I use Joico shampoo and conditioner to help with my bleached damaged hair. Stumbled across this guy and I love! It make my hair very shiny and bright. I get compliments on how great my hair looks and I have recommended to many of my blonde haired friends!
melecityjones from Virginia
Make sure you leave it in for five minutes before rinsing out. It will make a difference. Use 2-3 times a week instead of your main conditioner.