body{margin-left:12%}Product ReviewsRated 3.95 out of 5 stars57 ReviewsMost Helpful Positive ReviewGet Toni Braxton on the line, because this unbroke my heart!I had a balayage appointment with my BELOVED stylist earlier this week, and I was really disappointed with the toner being too deep and ashy. I didn't like the end result. We decided to give my hair a few weeks' rest before adding extra bleach because it didn't necessarily look bad, it just wasn't at all what I wanted—and I didn't want to further damage my hair. I *almost* cried, but I had a plan, and I'm so glad it worked! A couple days later, I used the Joico Blonde Life Brightening Shampoo, used Briogeo "Don't Despair, Repair" hair masque overnight, then rinsed with 1/2 Joico BLB Conditioner 1/2 Joico BLB Masque after 10 minutes. It effectively (and evenly) stripped out the toner to a much more desired shade without scorching the earth (my hair and scalp). The shampoo is absolutely drying and stripping, much like a strong clarifying shampoo, so be forewarned! It doesn't deposit color, but it did EXACTLY what I needed it to. Even my boyfriend noticed the difference, which is truly saying something! I recommend trying the smaller bottle to see if this is the right product for you. As I said, it took a lot of my toner out, but also all the good stuff! Definitely use a very deep moisturizing product with this shampoo so you don't get a head full of hay!Most Helpful Critical ReviewLots of product buildupI was looking to use something better than my typical drugstore shampoo and had seen quite a few good reviews for this brand. After using it I noticed my hair felt gross, very heavy and greasy, but I assumed maybe I hadn't rinsed all the product out. Since then I have made sure to triple rinse my hair every wash to ensure that isn't the case but I still have the same results. It had become very frustrating especially because I spent so much on the shampoo and conditioner. I am noticing a lot more product buildup than I had before and will be trying something else. The only upside is I think it has taken away some of the brassiness.Reviewed by 57 customersDid not do a thing2Laura from Cleveland ,OhioWanted to love this shampoo but it made my hair oily .Looking at the ingredients in the formula it does say it has oils in it. Did not see any deference in it "brightening " my blonde colored hairGet Toni Braxton on the line, because this unbroke my heart!4Rachel from Omaha, NEI had a balayage appointment with my BELOVED stylist earlier this week, and I was really disappointed with the toner being too deep and ashy. I didn't like the end result. We decided to give my hair a few weeks' rest before adding extra bleach because it didn't necessarily look bad, it just wasn't at all what I wanted—and I didn't want to further damage my hair. I *almost* cried, but I had a plan, and I'm so glad it worked! A couple days later, I used the Joico Blonde Life Brightening Shampoo, used Briogeo "Don't Despair, Repair" hair masque overnight, then rinsed with 1/2 Joico BLB Conditioner 1/2 Joico BLB Masque after 10 minutes. It effectively (and evenly) stripped out the toner to a much more desired shade without scorching the earth (my hair and scalp). The shampoo is absolutely drying and stripping, much like a strong clarifying shampoo, so be forewarned! It doesn't deposit color, but it did EXACTLY what I needed it to. Even my boyfriend noticed the difference, which is truly saying something! I recommend trying the smaller bottle to see if this is the right product for you. As I said, it took a lot of my toner out, but also all the good stuff! Definitely use a very deep moisturizing product with this shampoo so you don't get a head full of hay!this product is amazing! Smells great and makes my blonde b!5Alisha from Dyersburg TNMakes my hair bright and soft!Great Daily Shampoo for Bleach Blonde5Legally Blonde from Louisville, KentuckyI have been bleaching my hair since I was 19 (almost 15 years) and have been using thus shampoo for the past 5 years daily. It is the best daily shampoo I have found to keep my hair healthy, brassiness out, and moisturized. I still use a separate weekly purple shampoo and a leave in conditioner/heat protector spray. I get compliments on how healthy my hair is regularly. I highly recommend this shampoo.Love this product5Alisha from Dyersburg TNHair had been greasy and had tried several shampoos and conditioner. This brand has been amazing. The smell is awesome too!Awesome5Kraykay from georgiaI mix this with my normal Kerastase Blond Absolu and it brightens! especially if u use a purple shampoo first.Love this!5Linda from PennsylvaniaGreat product!Nope nope nope2Morgan from WashingtonThis dried out my hair sooo bad and left it tangly and frizzy. No matter how many times I brush my hair I still have snarls. The lather isnt the best either. The smell is very chemically. I will say I think it at least brightens my hair. Thank god I got this on sale.Cleaned but left a frizzy flyaway mess2Caseys mom from Ft Myers FlDespite using several deep conditioning masks & conditioner- my fav is Kerastase- this shampoo slightly lightened my highlighted blonde hair but left lots of frizz and flyaways. Going back!Favorite Blonde Shampoo5Laurita from Millville, NJEasily the best blonde shampoo that I've tried. Leaves my hair soft and smooth. I have extremely fine hair that knots easily especially after washing, my hair is easy to comb after washing. Love this product.Wanted to love3Carly P from IowaWas recommended this shampoo from my hair stylist for my blonde hair to keep my color strong. This product keeps the brassiness out of my hair but my hair just doesn't feel clean and my hair is oily by the next morning and this also seems to make my hair more dry so unfortunately I will be returning.NO. Just no.1Casey's Mom from Bonita Springs FLYoutube made me buy this. High hopes were dashed after first use, returned the next day. The color of blond highlighs looked good but even after deep condi with fav Kerastase was frizzy and fly-away like I have never seen.Love it5Gretchen from OHMakes my hair feel clean and shinyWill definitely buy again!5Product Freak from Minneapolis, MinnesotaThis shampoo is very concentrated, a little goes a long way. The lather is rich and doesn't leave my hair feeling dry when I rinse it out. It also helps to keep my blonde hair from getting yellow or brassy. I highly recommend this for blonde and/or highlighted hair.Great shampoo for tape-in hair extensions!5Ann from Tucson, AZAwesome shampoo for tape in hair extensions! Won't cause them to slide. On my 3rd or 4th bottle. A little goes a long way. Lathers up nicely! Highly suggest!I would buy again!5Set Stylist from MidwestLove this shampoo! Left hair bright shiny & manageable!I love this shampoo!!!5Bev from Carrollton GaI love the fragrance and they way my hair shines.Love the way this shampoo helps keep my blonde vibrant!!!5Ashley from CarrolltonI wash my hair with this product every time i wash my hair. It leaves my hair clean and vibrant for days. Will continue to use this product.Lots of product buildup2Kassidy from IllinoisI was looking to use something better than my typical drugstore shampoo and had seen quite a few good reviews for this brand. After using it I noticed my hair felt gross, very heavy and greasy, but I assumed maybe I hadn't rinsed all the product out. Since then I have made sure to triple rinse my hair every wash to ensure that isn't the case but I still have the same results. It had become very frustrating especially because I spent so much on the shampoo and conditioner. I am noticing a lot more product buildup than I had before and will be trying something else. The only upside is I think it has taken away some of the brassiness.Definitely I continue buy every 3 month5Rose from SeattleSoo luxurious shampoo! Smells gorgeous! My hair looks very healthy, shiny! Truly brightening and illuminating shampoo! I never had such a great product before in my life!Too drying!!!1Shelbie from ATXNot happy with this product. Very drying and leaves my hair frizzy. Defy damage was a way better product! Definitely returning this!Great Shampoo5Brees2021 from Alexandria, VAThis shampoo kept my hair super clean. It also has clean, natural ingredients!My one and only shampoo and conditioner!!5Blondie from Dallas, TexasNever leaves my color treated hair sticky or heavy. It smells great and my hair has not felt this healthy and soft as it did before I changed my brown hair blonde!!Love this shampoo5Janboo from FloridaI use two to Three times a week to keep color fresh looking freshNever again1Nyitalian from NyMy hair has been highlighted blonde and am going even lighter but gently.my scalp is oily but dp dry ends and waist length hair. This left a film on it causing my hair to oily that night.left my hair frizzy, tangled. The worse part is i noticed alot of hair in the drain every time I used this, granted yes I do lose some becUse it so long but this was alot even when combing out.no brightness either.