Rated 3.78 out of 5 stars
I really love this shampoo! It's by far my favorite blonde shampoo I've ever used, and I've been using it for about a year. There are a lot of negative reviews but I wanted to leave a positive one - products work differently for everyone, so don't be scared to at least try it! This shampoo doesn't dry out my hair at all, in fact when I first began using it, I noticed my hair was softer. I also haven't noticed any increased fallout like many other reviews say. I don't use this every wash, and when I do use it, I shampoo my hair with a different shampoo first to cleanse, and then I use this one to tone. Overall I highly recommend.
I did not have any of the issues with dryness that some other reviewers had. In terms of making my hair look nice, this worked well. HOWEVER, I had a serious allergic reaction to this. It was NOT anything obviously tied to shampoo, so I used this for months before I figured it out.
It's weird and sounds unlikely, but all this stopped when I finally stopped using this shampoo. The first sign--I said this was weird and unlikely--was that my feet started itching. I don't know if it was from standing in the shower, but it got worse and worse. I also noticed that my eyes were very bloodshot, but chalked it up to being a mom and getting older. Then, the itching started on my neck. It was off and on for a few months. Every time I would get ready to go to the dermatologist, it would go away. On top of this, I was getting EXTREMELY spacy, forgetful, and tired. I seriously thought I had an autoimmune disease and had my regular doctor run tests. Finally, on a trip, I got a terrible face rash. I thought I had lupus, because I'd been in the sun. I went to the derm, and she said it looked like a classic product allergy. We tested but it was nothing obvious. I cut everything out and reintroduced things one at a time. It was this shampoo. I am posting this lengthy description in case anyone else gets this and spends a fortune on medical bills, like I did.
Kathy from Connecticut
I'm a hairdresser and have highlighted my hair for years. I have probably used every shampoo on the market for highlighted hair. This is the best I have used! It doesn't weigh ur hair down, it leaves a great shine and removes any brass. Your highlights will pop! Yes, a little pricey but once u try it you won't use anything else.
Gail from Huachuca City, Arizona
I have been using this shampoo for six months. It has not dried my hair nor has my hair fallen out. It has taken the yellow out of my gray hair. I have gotten lots of good compliments. People think that I have colored my hair white but I have not.
Kathy from Westport Ct
As a hairdresser that has had highlighted hair for years, I can tell you this shampoo is excellent. Different than the standard purple shampoo, this will leave you blonde with a soft beige tone. It gives amazing shine and manageability. I use this shampoo 6 days a week and purple one day.. you will not be disappointed. One of the best out there!
brittany from colorado
i love Joico products. i alternate every few days between blonde life and hydrasplash. ive been using them like that for about a year now and before that i just used blonde life. i use the shampoo and conditioner and it always leaves my hair silky, smoothe, and hydrated.
chrdrctr from Winchester, VA
Only used it once and followed directions. It burned my scalp while in my hair and actually stripped some of the blonde that was put in three weeks ago. Definitely returning. Would not recommend.
B from Gadsden, AL
So..a stylist (not my stylist) who worked at the salon I go to recommended this product to me when I went in to restock on my shampoo. I thought why not and liked it for the most part but noticed my hair was really dry and tangled but I liked the way it toned my blonde. Well..as of the last few months I've started noticing my hair is thinning, I've never had this problem before. My hair has always been in the words of my stylist and anyone who knows me a lions mane because it's so thick, like have to severely thin it every 2-3 months to keep from overheating especially in the summer. Now I'm scared to even brush my hair as it comes out in clumps and my stylist can actually see my scalp..YALL PLEASE DONT BUY THIS!
Carlton from Holly Springs
Hands down, best purple shampoo for blonde hair.
Mom2onebeauty from Palm Beach
I have blond highlights and my natural hair is dark brown. I needed a a shampoo that smelled great, prevented brassiness and kept my hair healthy looking without being dull. Read other reviews prior and decided to try this. My new go to product!
I have blond highlights and my natural hair is dark brown. I needed a a conditioner that smelled great, prevented brassiness and kept my hair healthy looking without being dull. Read other reviews prior and decided to try this. My new go to product!
Toad from Beaumont Texas
Just like you would use regular shampoo
Danny from Washington DC
This a great purple shampoo that's sulfate-free and won't stain your hair purple. I'm platinum blonde so the results are subtle for me but it really take the yellow out over time. Doesn't dry my hair out either! If you want extreme results, though, then this isn't the product.
Bianca from Coral Springs
Helps brighten my dull highlights, I use every other wash and I wash my hair only once a week
Molly from Denver, CO
I really wanted to love this product, it tones my highlighted hair beautifully! Unfortunately it has been causing a significant number of painful itchy scabs to form on my scalp. I've never had this happen before and it's really disappointing. The regular Joico purple shampoo has never done this to me so I will get that instead
Kayla from Missouri
This is the best blonde shampoo you can buy at ulta
Satisfied from Maryland
Great results with this, really happy
C from Texas
Disappointed from Fort Worth tx
I would definitely not recommend this shampoo. Yes it seems more drying than other purple shampoos I've tried but that's not the worst part. My hair is FALLING OUT. It took me a couple of months to realize it because I'm also 9 months post partum but it finally clicked. Rinsing my hair I'm the shower I could pull thick strands completely out from my hair. I'm having to clean out my brush after each blow dry which I've never done before
Jacy from Tuttle, OK
Cut the brassy color out of the blonde in a few washes. Love the way it makes my hair feel.
Natalie from New York
Taylor from Spartanburg SC
This is probably the worst blonde shampoo I have ever bought. Since day one of using I couldn't figure out why my hair was suddenly so tangly and coming out in brush fulls. It took so long to get my hair to brush through after each wash. And to top it off after about a month of trying to "stick it out" there was really no noticeable benefits of using it. Save your money!!!
Jenny from Hurley, Va
I use this to brighten my silver hair, i recommend it to anyone, does not dry out like other shampoo's i wouldn't change a thing
ke from 92583
My new stylist recommend I use this. After one wash it dried out my hair. I have oily hair and I have never had a shampoo dry out my hair like this, ever. Returning this and sticking to my Redkin.
Cee Dee from Med Pk OK
I have just used the shampoo once so far. I was very pleased to notice it helped with my brassiness.
Skinny from Indiana
Wish it had more suds
Aw from Fort Worth tx
It really took out the brassiness after 1 wash. I'm impressed. Going to buy the conditioner too