Rated 4.23 out of 5 stars
1210 Reviews
This mascara WORKS! One coat is all that I needed for gorgeously long, and dramatically dark lashes! The applicator has a wider base and a slimmer edge, perfect for those more detailed areas, and is able to coat lashes easily and quickly. This formula is not waterproof from my testing, but it does stay on well. This mascara is a great buy!
For starters, I have hooded, very oily lids and straight, long lashes. It is hard for me to keep a curl AND keep my mascara from smudging, so when I was given a new mascara to test, I was both curious and excited to try it out. For first impression, this mascara is a very dry and thick formula. I'm not sure if I had a defected tube, but there was barely any product on the brush and it took me many dips and swirls in the tube to get it on the brush and my lashes. On days I only applied one layer, it kept its curl but would flake off easily. On days where I applied multiple layers, I had lots of volume and curl, but it smudged easily under my eyes. After many trials, the best way I apply this on my oily lids is with a tubing mascara. 1-2 layers of this on my lashes and go over it with my loreal double extended mascara and it resulted in voluminous, lengthened lashes that kept its curl and prevented smudging on my lids. A good addition to my makeup routine. Recommend to those who want to keep a curl and those who don't have very oily lids. I received this product complimentary for review purposes.
3
Tania from Texas
I curl my lashes first and then put the mascara. My lashes came down immediately. Too many grumps.
5
Alison from Ohio
Finally a reasonably priced mascara that works to define and lengthen my lashes. I've bought many of the big name brands, and this beats them all by a mile!
K from Ceres, ca
👍
4
Shayla from New Oxford, Pennsylvania
The brush doesn't grab my lashes very well but the mascara is nice
Amy from Hutchinson, KS
I normally wear Clinique mascara, but wanted to find something less expensive and easier to remove. I have very oily skin so mascara tends to come off if I don't wear waterproof. Well this does a good job and doesn't really come off. The brush takes some getting used to, but I like it now. I'd say it's worth buying.
Bernadette from Suffern
It goes on smoothly and no clumps. Lasts all day.
Jackie from Augusta, Ga
Every single day.. and my lashes are more full, and longer!
Lisamariee24 from Edinburg, Texas
This is by far, my favorite mascara. I've been getting lash extensions forever and my natural lashes are a bit damaged and I was missing most of my real lashes. However, this mascara lengthens the few lashes that I have left so much and adds thickness to them. Looks like I have more lashes then I really do. I will forever repurchase this mascara.
Dusty from Columbus, Ohio
This is my new favorite mascara. I love it!! It works so good, separates, lengthens, and makes my lashes full with no clumping. I was very surprised by how much I do like it and have purchased backup tubes.
Emma from Chicago
I use this mascara everytime I wear makeup and is a good cruelty free alternative to the sky high maybeline mascara
Frugal Friend from New York
This is a "Drugstore" product that actually delivers significant volume.
kayley baby from texas
I love this mascara so much, I use it everyday and love the volume it gives. I already have natural long lashes but this makes them so pretty and full !
1
Laura from Atlanta, GA
Wanted to try this mascara as I like this brand's eyeliners but this mascara was a big disappointment. Clumpy, no length, smudged under eyes all day. Complete waste of money. Two tries...in the trash.
2
MJA from Minnesota
I comes out very clumpy
SpecificNeeds from Here
Ive tried prolly 30-40 mascaras including many high end ones and this is the best one i have ever tried. Extremely natural look with huge impact at the same time.
Lydia from Portland, Oregon
I love the wand shape, it really helps prevent clumping. However, I think since I have hooded eyelids that thus tends to flake after a few hours. It works well enough and adding another layer builds up the lashes to look thicker but still separate. I'll finish it up but I'll be looking for a different mascara that does not start to flake by lunch.
Make-up User AR from FL
It's okay. I have been looking for a better mascara and this is not it. It's a little clumpy when trying to get it to look like there's mascara on my lashes and it tends to clump up. Ever with using eye makeup remover, this product is hard to remove.
Hannah from Sacramento ca
I've used this mascara for years! But now it's so clumpy and flakes, idk if they changed the formula but I'm looking for a new everyday mascara now
Laura GG from Mississippi
First, I have very few super fine eyelashes. I would not call this a "dramatic" mascara. It is however very nice. It makes me look like I have actual eyelashes, and not homicidal spiders. It is a pretty natural but better mascara on me. So far no flakes.
Ciaobella from Chicago
Wanted to love it, but it flakes off and ends up all over my face
Kkmo from Selinsgrove
I already have semi long lashes but I love how they make them look thicker and linger without looking clumpy!
Mary M from Tennessee
Last all day and easy to take off! I especially love this wand shape, it reminds me of the Fenty mascara! It gives a very fluffy and full lash effect not a spiky, spidery mascara! The only thing is that it doesn't curl my lashes so I have to do that before with a lash curler. Will definitely become my go to mascara!
Ffhgrammy from Miami
This product does what it says: Adds volume. Icing on the cake is the affordable price and that it doesn't clump
Desert Surprise from Surprise
Unfortunately after the 3rd or 4th use, mascara started to clump. I've used their Worth the Hype mascara and like it very much. This is nothing like it. I was very surprised.
LM from Houston, TX
Brush is a little stiff but kept my lashes pretty flipped and didn't run or flake on a hot and humid Texas day. Awesome for the price! Will try it some more.