body{margin-left:12%}Product ReviewsRated 3.89 out of 5 stars1617 ReviewsMost Helpful Positive ReviewVery Nice Foundation!I absolutely love trying foundations, so after seeing a lot of hype over this foundation after it initially launched, I decided to get it. First off, even though the foundation does come with a standard 1 oz. of product, like most liquid foundations do, it wasn't a major deal with me because of the price being so low. I don't mind it having a doe foot applicator to it, as I find that it makes the foundation very easy to apply overall. This foundation definitely sets to a Demi-matte finish, so setting it with powder is a definite must. Due to the first ingredient in this foundation, which is a common ingredient in a lot of foundations, you will get a noticeable type of scent that reminds me of the Wet n Wild foundation. However, the scent become faint after you apply it onto your face, and I don't notice it at all after a a short while, so it's not a scent that lingers throughout the day okay. The shade that I use is #10, and it works fine for me, but I have seen that the line has launched new shades on their actual websites, so I do plan to try the shade 9.5 in the future, to see jut how that will match me as well. In regards to the foundations lasting power, it all has to do with the powder that you use to set it with. Because, all setting powders definitely aren't created the same, so if your regular setting powder doesn't work best with this foundation then try another one. For this foundation go wear all day on me without even needing any touch ups, I set it with Ben Nye's Banana Powder. And, the foundation stats flawless on me all day until I take it off. I like that I can get medium-to-full coverage with it, however, I still do apply concealer around my eye area for extra coverage and for eyeshadow priming as well. Also, I do feel that this foundation is great to use for any occasion, as it performs really well, and I really happen to like the type of bottle packaging that it comes in as well.Most Helpful Critical ReviewReally let downLet me start by saying that I love and use the Estee Lauder Doublewear Stay-in-place foundation typically. BUT, I have been searching for a cheaper option to use for everyday purposes, due to the price increases on the Estee Lauder Doublewear line. I just Can not afford to buy it religiously. So... I bought this foundation after reading excellent reviews on this site as well as others, and loved to hear that many were comparing it to the Tarte Shape Tape foundation. I have oily skin and read that this foundation has a pretty, matte finish and helps control oil. Well... I have had no luck after a week of use, using different primers and setting techniques, hoping to find a good combo. (I apply it to my skin with the doe foot applicator then buff it out with a buffing foundation brush, to get the best coverage.) Nothing has worked to keep this foundation from breaking down around my nose and T-zone, where I get oiliest throughout the day. It settles in creases and lines throughout the day and oxidizes on my skin, also. I also have had quite a few large, painful breakouts since I've started using this foundation. With all of this said, I will be returning the product.Reviewed by 1617 customersSmells horrible1Chels 83778 from St LouisThis product smells awful! Will be returning!I love this foundation!5Victoria from Terrell, TXI have crazy skin and always have a hard time finding the right foundation. Let me tell you this one matched perfectly it looks flawless. I have oily skin and this helps it others make me oily right away. I definitely recommend this.Yes.5Makeupmaiden from West VirginiaSmooth natural finish but covers snd isht too oily or too dry and cakey looking. Love loreal glowlotion uder or mixed into it! Its radiant and filtered!LOVE!5Queen from Greenville, SCI love this foundation WAY more than the ELF Halo foundation. This foundation has better coverage and more colors. I will repurchase this!greasy and smells bad2t8 from Kentuckythe smell is CRAZYYY it smells like something you shojld keep away from your face. def very greasy and doesnt stay on the face at alllove it5Sierra from Lexington, NCnice product with great packagingreviews lied2Kay from NYthis foundation looks so good on camera. but irl, it's so cakey and powdery looking. it settles into every line on the face. overall would not recommend.Great value for foundation5Tracy from San Jose, CAFor a very reasonably priced product, I am impressed with the coverage and how well it matches my skin tone. I like this product better than some much more expensive foundations I have used before.I use this everyday5Kelly from Spartanburg,SCIt's hard to find a concealer for fair skin that is the right shade. I have been using this product, in C1, for quite some time and it does a great job of concealing blemishes etc on my fair skin. I also use this brand of foundation in F1, conceal and define, and love it.No thanks1Emma from Roseville, MIThe smell is just…yuck…hard to blendIt's like paint to your face1Mrs.Bee from HawaiiI bought this foundation looking for a full coverage foundation I can use everyday. No matter what I use this just does not sit on my face it just exposes all my fine lines and slides off my face. I tried 3 different primers and 2 different moisturizers I just couldn't get this foundation to work. You have limited time to work this foundation and blend it , I used a brush I used a sponge it was a FAIL! After several times to attempt to make this work I gave up, this foundation just isn't for me. I'm can have dry to combo skin if that helps anyone.Yes!!4Kris from Redding,CAThis is my first time buying this brand. I do like it. It's good coverage. Good product.LOVE IT4IamwhoIam from Evanston ILBeen using this foundation for several years. It has been my go to ever since. I have oily to dry skin. I prime my skin before application for an all day wear.. If I do not prime 1st, my skin becomes oily quicker. My only complaint is its becoming harder to find my shade and have to order online now.Amazing coverage5Julie from College station, TXI'm an oily girl and this foundation does not melt off my face. It did get oily but i blot and it's fine. Typically most foundations fall off me bc of how oily I am. This foundation hold up with me and doesn't hold onto texture. 9/10Not for me3Foundation lover from CAThis did NOT work for me. It quickly filled my fine lines/pores & looked dry/patchy. It may work better w/ normal, oily, or younger skin. Pros: Color match, coverage, texture Cons: Separated, dryingHad it for a while4Amber from OklahomaI've had this foundation for a while and grabbed it out of an old makeup purse (it's probably ~2 years old) and used it. Then I forgot why I stopped using it? Went on fabulously (over the ELF halo liquid filter) and I was so impressed. Wore it for about 5 hours and my only complaint was that I was oilier than normal in my t-zones but otherwise I didn't notice any separation of patchiness. For the record, I am 39, AA/caucasian, combo-dry skin. Light/medium with golden undertones.Perfect Match5Cole from MissouriI love this foundation! The shade is like skin.Easy to use4Jen from NYI'm not sure why the reviews are so bad, maybe people don't know how to prep/ prime their skin, but this foundation is great and easy to use. Full coverage or natural, it can do both. It can be a little drying if you have dry skin like me, but that's why I use a primer and spray and it looks great. What works for some won't work for everyone but it looks greatI tried this brand for the first time.1Leticia from Bakersfield, CaIt is full coverage but goes on kind of rough. If I have to pull my skin to apply makeup, it's not for me. I probably won't be using it again.A must try!!4Lilly from Houston TxAmazing coverage that lasts all dayHorrible1Charlene from Cary, NCHard to blend, coverage was too thick and it didn't wear well for me.I would definitely re-purchase this4Esther from Riverside CAI love this would recommend definitely buy it now. Such a great price for full coverage!very good product4Bella from DowneyIt is very full coverage and it sits perfectly on my skin. It did bring out most of my texture though. Overall I love it.Good coverage4Elke from AlaskaIt has very good coverage but it takes a bit to blend. If you have dry skin I would recommend putting an oil or heavy moisturizer under this before applying itBig nope2Tiffany from Winchester, vaVery cakey. Not the build up that you would expect. If you wear glasses and sweat, it'll grease at the edging of your glasses despite the fact that you are blending/using setting spray/powder. I prefer the IRL filter foundation to this. The IRL has a pump and this has a concealer wand even though it's foundation. I prefer the pump with my sponge.