Rated 4.62 out of 5 stars
I received a new bottle of Beautiful Eau de Parfum recently and after using it as my signature scent for over 30 years, found it to be sadly different. While its lasting power has always been a remarkably dreamy strength, I've found this newer batch to fade before lunch. For over 30 years, I could count on at least one compliment a day while moving about the World, Now, I rather miss being asked what lovely scent I'm wearing. I am certain something in the formula has changed and it's not an improvement. Since I have not changed medications, diet or fitness regime, I assumed that I somehow received an "off" batch. I purchased at another location, only to find that bottle a disappointment as well. Scent being such a strong psychological imprint, I mustn't fail to mention that my husband and children are also negatively impacted by my hugs being remiss of the scent that has always been "me".
PLEASE bring back the dependable, lovely, lasting and identity supporting Beautiful that has seen me through so much of my womanhood!
I've been using Beautiful since the late 80's... absolutely loved it! It was my go-to scent, one that everyone who knew me recognized and loved. The scent kept me going whenever I'd feel down especially after I was diagnosed with AIH. But this past month I (and many others) noticed the scent was waaaay off... too strong and spicy and made it hard for me to breathe. Luckily, the overpowering scent wore off after an hour (unlike the original scent which would last until it was washed off). I purchased 3 different bottles of Beautiful (parfum and eau de toilet) from local department stores and finally ordered from EL's website hoping the others were just a bad batch. The light, flowery signature scent is gone and it's replacement smells cheap and is awful! I am beyond disappointed!
Mary from Rochester MN
I am also a longtime user of Beautiful and am very disappointed in the lack of scent now. Will you go back to the old better formula soon?
MissyD from Gravois Mills MO
I started wearing this scent years ago, because it reminded my of my grandmother. Since it has changed, it doesn't smell like her any longer. I don't know what I am going to do, but I miss the smell of her.
pleha from Hamilton
I worked for Estee Lauder for 6 years and I wore Beautiful and sold it every day. I know what Beautiful is supposed to smell like. This is a pale imitation at best. When I wore and sold Beautiful, it was made with the finest ingredients. I feel that after Mrs. Lauder passed, the ingredients for the fragrance was cheapened by the use of chemicals rather than the fine ingredients of the original.
HJD from Levittown, PA
I have been wearing Beautiful for 25+ years. I also wore Beautiful Love (which I was heartbroken when you discontinued it). With the new formula, I will not be wearing Beautiful any longer either. Bring back the original version of Beautiful, and Beautiful Love! Please… loyalty should mean something!
Shondrea from Flint Michigan
I 2 have been wearing this for over 20yrs I thought it was me since I'm getting older I thought it was my senses but it no longer smells the same n the fragrance doesn't last at all so I fine myself spraying more n more n it still don't last I really hate that u guys changed this product this is the only fragrance I wear n I really hate 2 change pls do better so I won't have 2 find another pls
Reds from Philadelphia
I Am So Disappointed. The reformulation is a lesser quality product.
Fades quickly and I will be fragrance shopping again.
I would like to talk with the Estee Lauder products team.
Yellow Rose from Dallas, TX
I hate to have to add my review to the other negative reviews, but I must agree. After wearing this scent for over 40 years, I consider myself an expert on how it should smell. I have been saddened by the alterations Lauder has made in the classic fragrance. It does not have the lasting power that it used to and the scent is off. In the last few times I had bought Beautiful I thought that I had gotten some older stock, but even the most recent purchase was a big disappointment. Please reconsider a relaunch of the classic, much loved version of BEAUTIFUL.
Heather from Indiana
Absolutely love it. Price was fantastic. Online ordering was easy. Curbside pick up was great.
Denise from vermilion, ohio
I have been wearing Beautiful for 25 years and I am very disappointed with my last two bottles. Has no scent and does not last. The first bottle I thought maybe it was just a bad batch do to covid. But the second bottle, that I bought, was even worse. I am very disappointed. I loved this perfume. Please go back to original formula.
perfumeguru from muscatine iowa
I remember when Estee Lauder launched. This fragrance..It was longer lasting.Now, it is like a lighter scent. It still smells good, Just bring back the original formula of the 1985 of Beautiful and the Beautiful Shower Gelee.
Katy from Cocoa, FL
I too am devastated that Estee Lauder changed the formula for Beautiful. It smells horrible now. Cheap and acidic. I thought the perfume I bought had gone over, it was that bad. I have worn this for years, and I am just heartbroken. Why revamp such a popular and wonderful product? So sad.
RoJo from Millcreek, Utah
I am actually not reviewing the product. That being said, I have been a loyal Beautiful wearer for over 40 years. As many have said, it was my go to fragrance, it was truly a "beautiful" scent. I was getting on-line to buy my next bottle and for some reason was prompted to read the reviews. WOW 😯 was I shocked and disappointed 😢. I cannot believe after this many years they have changed the formula. Needless to say, I did not buy my next big bottle. Sounds like you are going to be losing out on a lot of sales EL. Give us some answers why was the formula changed?
Angel from White Plains New York
I've won beautiful perfume for over 38 years. I buy several bottles a year and always have. Everywhere I go people with stopped me every single day to ask me what I was wearing and they loved it and they go out and buy it themselves. I can't tell you how many times people would buy a bottle of your perfume because they smelled it on me. The last spot on my butt smells horrible. I put it on anyway no responses whatsoever.. No one has ever said anything to me about the way I smell in this perfume. It was a dead stop. What I don't understand is you have gotten thousands of people who are complaining about this who no longer will buy this perfume. I certainly will never buy it again. It's been very heart wrenching for me not to have this as my go to signature perfume. Looking for others has been a chore and I haven't found one yet that has made me feel as beautiful as yours in the past. change back to the old way start a new advertising campaign and get us all back on board so many people are falling off not buying this anymore. Why don't you take this to heart you're a customer service does nothing about it except say boo-hoo. Very
Michele from Flushing, Ohio
Purchased this as a gift for myself in December. The smell was horrible. I had been using Beautiful for over 25 years. I was so dissappointed. Whatever has been done to the formula, please change back to the original
Clara from Madison, WI
I have worn this since I was in high school and I loved it. Current day, I find it quite strong and a bit aging. A little too strong, but wears nice.
Chloe from League City Texas
Hello, i used this perfume all throughout college some of highschool and every special event i had, i went to smell this at the store earlier today, and it smells like bug spray. I dont know why it has changed. it is certainly not for the better. And even my sister said what did you spray on, i told her and she said really? It smells like bug spray. I cant believe it i have a little left of a good older bottle i have and i will have to save it and preserve it. Because i will not be buying this again, yall need to change the formula back, theres plenty of customers who feel the exact same way. If its not broke dont fix it, even if it means it will be a little more expensive to make. Cutting costs is not a good idea. Obviously. I loved this perfume and i cant even buy a new bottle.
Felicity Magnolia from FL
The Beautiful I remember was a smooth, clear, sophisticated scent. This one smells rough and harsh, like someone left a bottle of Beautiful in the sun for 5 years and it changed the composition. You can smell notes of the old scent, but the harshness is overwhelming. I'm returning it.
Ladybug from Indianapolis
I wish i read the reviews before i got this one im big fan of Estée louder but this one i got very disappointed. This smell like old lady:( it was very expensive
Christy from Hopkinsville, KY
One of my go to scents!
Pattyroo from Elma New York
I thought I was the only one that thought there was a change in Beautiful. It was always my go to fragrance. The saying goes "if it's not broke don't fix it" this applies to this product, why in the world would you change something that was long lasting, made an impression every time it was used. Increasing the price and NOT getting the "real" thing is creating a "scam" and ruining the Estee Lauder name. So sad and possibly an end to an empire.
EB from Boston,MA
I sill like it.
Sandra from Chicago, IL
I purchased this perfume as a part of set for Christmas for my mom. She is an older person who doesn't go through products too quickly, so she barely just started using this today on her birthday.It was such a disappointment on many levels. There is something wrong with this fragrance it does not smell like it should at all. I am so disappointed because not only did I give her a gift that smells terrible and she is not going to use, I also can't return it because it's past the 60 days. Customer Service in the chat straight up said they can't help me. I understand completely that there needs to be terms and limitations in place, but when a product is defective, something should be done about that. It's not a case of simply wanting to return things for the sake of it. I use to buy all of my skin care products and fragrances here, but now I don't feel comfortable doing so because I am afraid if something is wrong again I will just be throwing money out the window.
Doc from Findlay, Ohio
I must write to say that I agree with the previous reviews. I have ordered both the Beautiful perfume, and the Magnolia. With both of these perfumes, I have also noticed that the spray does not last. What a great disappointment for me. I will no longer buy Estee Lauder perfume. As was noted, the price has gone up and the quality has gone down. No more will this be the case for me. For those women who feel the same way, YOU are not wrong in your complaints.
Connie from Littleton Co
I used to but only Estée Lauder perfumes because they had staying power. My recent purchase of Beautiful was such a disappointment the scent is completely gone in 5 minutes. The price went way up and the scent is non existent! I hate being ripped off. I won't buy again.
Stephanie from MA
Beautiful has been my signature scent since 1985. I received my first bottle of Beautiful for my 14th birthday. My first grown-up gift from my grandfather, right before he passed away. The bottle I just received is NOT the Beautiful I've worn for almost 40 years. You've obviously cut corners, because this "Beautiful" smells worse than a cheap drugstore body spray! Absolutely horrible. I'm so upset that something that has held such sentimental significance in my life is gone. Hopefully not forever.. please bring my Beautiful back! I am not usually someone who writes reviews, but after I smelled this I had to see if others felt the same way… and they certainly do. This brand has always meant quality and elegance to me, but sadly I don't feel the same way today.