Rated 4.28 out of 5 stars
Most Helpful Positive Review Love the smell and the results
One of my favorite shampoos and I use it in conjunction with the conditioner.
Most Helpful Critical Review Doesn't work
This product and the corresponding conditioner did not make my hair any fuller, but it did dry it out a bit and my hair is normally oily. My hair stylist recently warned me to stay away from any shampoo product containing Sodium Laural or Lauroyl because it is a pretty harsh detergent. She said to treat my hair as I would my face.
According to the internet: Sodium Lauroyl isethionate (ingredient in this product) is used as a detergent, wetting agent, and emulsifer.
Research shows that this product may dry out skin. That's all I need to know!
Reviewed by 627 customers Scalp scabs and drying
Ashley from Michigan
Dried my scalp and made me flake terribly. Gave it 2 months thinking I would adjust and no improvement. Would not recommend.. a lot of money for worse results. Wish I didn't stick out and got a refund
Great for thin hair
Sara from Los Angeles
My hair is super fine and thin. Prone to greasiness and lacking in volume. This is the only shampoo I have found that will do the trick and give me some added volume. It isn't a miracle worker, but it definitely makes a difference. I stopped using it for awhile and switched to Olaplex to see what the hype was all about, and I genuinely thought my hair was falling out. Nope. It was just so thin and flat. I switched right back to Living Proof and haven't looked back. I will say that because it is sulfate free it doesn't lather much and it isn't very deep cleaning (I have to shampoo and rinse twice to feel like I got a good lather and clean). I would recommend using a clarifying shampoo once a week to really get the dirt and oil out, but for the rest of the time this is my go-to. But, the boost in volume for my otherwise lifeless hair is definitely worth it.
More of a comment
TiffyA-rev1 from Texas
I have not tried this yet, but I'm really big on reviews. Since we all know some companies pay people to write good reviews & competing companies pay people to write bad reviews. That is why they do the verified purchase part & I pay more attention to those. So here is what I have noticed with these reviews, there are way more positive verified purchase reviews than verified purchase negative reviews. 90% of the VP negative Rev, they complained about stupid stuff like the price or it didn't have a fragrance. Then you have those that said the fragrance was too strong. How is that when it has no smell? Anyway, like 95% of the negative reviews are NOT verified purchasers. The positive not verified reviews are way less than the VP + reviews. I wanted to break that down for those that are like me & debate on a product for a few weeks until buying. Simply bc I hate buying products & having to take them back. So if they are half & half w/reviews, I won't bother. If all are + reviews w/o being verified, I don't bother either.
When I try this product, I will write another review.
Loving This Product
Brittany from Texas
I have naturally oily thin/fine hair. This shampoo has been a game changer for me. I can actually go a couple of days without washing my hair & not looking like I changed the oil of your car lol. You do not need to use a ton of the product as it lathers very well!
The ONLY hair care products needed!
JamiezaKnight from Florida
I love this line of hair care products. This brand is the only one I have ever stuck with long-term! My hair looks and smells amazing!
I would buy again
J from FL
I normally don't use conditioners because they flatten my hair, this conditioner didn't. It's amazing
MissKristie from WA
Ignore the bad reviews. This shampoo transformed my hair. This is what I did to get the best possible results. For 1 month I used the Living Proof Restore shampoo and conditioner. It made my hair softer and stronger but I was still lacking volume. I bought the living proof Full and my hair is better than it has ever been. Healthy, shiny, strong, it looks thicker and voluminous. It is much more money than I'd like to spend but the 8 ounce bottles do last exactly 1 month for me. My hair is long and fine. I also wash my hair every day so those of you who wash your hair less than I do it will last longer. But this shampoo is definitely worth a try if you're struggling with your hair lacking volume and feeling full.
This shampoo left my hair oilier than ever before.
Marissa from Canton, OH
I used this after a recommendation from my hair stylist. I have oily hair, but after using this shampoo, my hair got SIGNIFICANTLY oilier. To the point that after a wash and double wash even, it would become greasy within an hour of washing it. My scalp produced more oil than it ever has in my 26 years, and it totally ruined even the texture of my hair in the duration of me using it.
Nicole from Texas
I rarely have problems with shampoos drying out my scalp. After using this shampoo, I noticed I was getting flakes all over my head and also itchiness in the back. I like the scent, but my hair is literally oily the next day...I don't think it does a good job cleaning.
3rd time buying this product.
vb1112 from Rolling Hills, CA
I purchased both shampoo & conditioner. Before I bought Living Proof 3 purchases ago. I have been on a hunt for a shampoo that would go great with my hair. I wanted to switch off from the drug store products like dove because it was breaking my hair so much & my hair just ultimately got thin wether from bleaching my hair or genetics. Either way we all know that the drug store products can strip your hair.
On Living proofs website they have this hair test where it can help you figure out what hair products they have will be good for your hair type. My hair is fine, thin, brittle and super straight. I wanted more fullness in my hair & so far my hair does not have a lot of breakage anymore, I have more hair growth. I wash my hair every 2-3 days (yes, that's still a lot to some of you hahaha) but my hair used to get super oily the 1st day before using Living Proof. Now, I can maintain it within those days & within those days although my hair gets slightly oily it still feels/smells clean.
I fell in love with their scent by the way.
8/10 recommend because it is pricey but I think it is very much worth.
Love this product it makes hair fuller
Gizzi from Peoria IL
Wash hair every other day
travel size works...full size DOESNT
armmm1 from NJ
i liked the travel size so i bought the full size and there is something seriously shady with this shampoo. it destroyed my hair after 2 washes. it tangled my hair into a mess i have bald patches that i didn't have before. i used to go 4 days in between washes, i couldn't even go one day with this. it was a greasy mess with buildup all over by the next day. this shampoo absolutely destroyed my hair worse than it was before. for reference i have long fine thin hair
Waste of Money
Lauren397 from Minnesota
I was very excited to try this shampoo! I'm not particularly faithful to any one brand, but I've used olaplex, pureology, and oaui (all around the same price point as this and MUCH BETTER). It smells bad, feels cheap, doesn't lather, and my hair doesn't feel clean after. Not worth your money!!
I will continue to buy this shampoo
Donna from Macomb,MI
I switched to Living Proof because of the great reviews! I use the shampoo every other day. It's smells great and I can already feel that my hair still feels clean well into the next evening. My hair is bouncier and feels fuller too!
Meg from Fort Worth, TX
This tangled my hair every single time I used it. I also noticed that it dried out my hair.
Did nothing for my hair
JD from AR
This is overpriced to begin with. This did absolutely nothing for my hair. I purchased the entire set of products for this line. Was very disappointed and returned them all.
Only shampoo I use
Beach lover from Peachtree City, GA
Love this shampoo. It is awesome.
BEST SHAMPOO & CONDITIONER COMBO
Sofia from VA
I have THIN hair!!! This past year, my hair has been bleached from root to end, then colored back brown. I had gummy like hair for a while, took the time to treat it, then realized my hair was just boring and flat. I began using this and omg INSTANT results. I definitely recommend, if you want to give volume to your hair!!!
Burns on Scalp
K from Washington
I tried this because I was looking for a good quality shampoo, that would help with my fine hair. I used a sample size of this that I purchased from ULTA and liked it for the first few days (I wash my hair every other day), but as I used it my scalp became more and more dry and irritated. My hair became more oily on the in between days, and my scalp would itch like crazy. I have large dry read splotches on my scalp. I've stopped using it and am waiting for my skin to heal.
Helps with Fullness
Donna 58 from Spfld, IL
This doesn't weigh hair down. Keeps it light & fluffy. Curls are soft. The 24 oz bottle is like buying 2-8oz bottles & getting 1 free.
definitely gives volume to my hair
AB23 from Daytona Beach FL
I've tried this before (sample) and loved it, it's pretty amazing how much volume I get just from using a shampoo and conditioner.
Dried my hair out
Nicole from NJ
Love living proof products but was excited to try this on my thin hair but it dried it out and actually made it feel horrible. Tried a few times to give it a chance but definitely not with the money and not a fan.
Didn't work, lost more hair!
Analicia from Bakersfield, CA
Doesn't work or create a lather. I switched to this shampoo because I'm dealing with slight hair loss and want my hair to look full. This was not it for that, I lost more hair with this shampoo to the point I wanted to cry because I couldn't get a good lather, it made my hair have so much tangles. I won't be purchasing this again.
This Has Revived My Hair!
BonnieJ from Baton Rouge, LA
I have hair that has thinned slightly due to hormone blockers I take after breast cancer treatment. My hair feels soft with more body. It also stays cleaner longer. I love it!
Ive tried it all and this is my HOLY GRAIL
Devon from Portland, Oregon
I have fine, thin, sparse, stringy, fly away, easily tangled Northern European hair. It's naturally light blonde- almost transparent. Ive always been very self conscious of my hair and wish i could have thicker, managable hair. Ive been obsessed with volumizing products since ive been in 6th grade (i am now 37). Ive tried everything under the sun and i am telling you, this product makes me actually LOVE my hair. It lifts at the root, hiding my visible pink scalp. It feels thicker, textured, healthy. It enhances fine hair qualities, like movement, and reminds me that every hair type has their own benefits and is beautiful in their own way. I use this shampoo and conditioner, with John Freida 7 day in shower volume tonic on roots. Then when i get out of shower, i use small dab of Living Proof Full thickening cream root to top. Then i use BigSexyHair root pump on roots. Blow drying is crucial to activate and set the ingredients. Once blow dried, i add dry shampoo to roots to tame oil and preserve volume and grit. Then, if i have a special occasion/time, i love toset hair with hot rollers... NOTHING adds beautiful body to my thin hair like my purple Conair rollers. Curling irons and wands shock my hair by adding too much heat and dont provide enough lift. I finish my look w Kenar volume hair spray and my hair looks great all day. I can get away w missing one day of hair washing by spritzing roots w water next moring, then sprinkling BAKING SODA into roots. I rub it in w the water, brush through hair, then blow dry. My hair stays nice and textured and volumized without looking like oily second day hair. Im serious when i say BAKING SODA has changed my life. Dry shampoos never worked for my thin, oily hair. Baking soda eliminates greasy roots, adds a ton of texture and volume, while tbe alkalinity soothes my scalp. I have naturally light hair, so it blends in really well. If hairs darker, just keep rubbing it in. It works! God bless