Urban Decay Cosmetics
Original Eyeshadow Primer Potion

Name: Original Eyeshadow Primer Potion
Brand: Urban Decay Cosmetics
Price: 24.00 USD
Availability: InStock
Rating: 4.6 (7968 reviews)

Item 2286790

WRITE A REVIEW|Q&A

$24.00

Size: 0.33 oz

0.16 oz

0.33 oz

Details

Urban Decay Original Eyeshadow Primer Potion is an eye primer base for creating crease-free eye makeup looks with vibrant color and smooth application for up to 24 hours of wear. The formula intensifies the color and vibrancy of your shadow or liner look for maximum impact.

Benefits:

This nude, creamy primer dries invisibly to prep for both colorful eyeshadows and natural eye makeup that lasts up to 24 hours on all skin tones, skin types, and eye shapes for any eye look.
Visibly smooths lids for vibrant and pigmented eyeshadow application.
Intensifies the look of metallic, shimmer, matte, and glitter eyeshadows.
Longwear formula prevents eye shadow and eyeliner from creasing and cracking.
Cruelty-free, paraben-free & vegan.

Lock in any look for up to 16 hours with Urban Decay All Nighter Makeup Setting Spray.

How to Use

Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look.

Pro tip: Can also serve as shadows or highlighters!

Ingredients

Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

Shipping & Coupon Restrictions

This item is not eligible for coupon discounts. See ulta.com/coupons for details.

body{margin-left:12%}Product ReviewsRated 4.59 out of 5 stars7968 ReviewsMost Helpful Positive ReviewBest Eye Primer For All TypesI have used all of UD's eye primers & given them all a good shot. I used to use the og 4ever- until EDEN. Eden is the best EP I have ever used. I am 40 & have very hooded eyes. This color corrects- a lil goes a long way. I apply using my Sigma 3DHD precision brush & set w/flesh tone shadow or trans powder. Eden can be worn alone. No creasing. Lasts longer than all day. Locks in shadows. Worth the $ esp when on sale! This is the best EP Urban Decay makes- for any eye type.Most Helpful Critical ReviewCan't use productIt looks like there should be a doe foot applicator, but mine is apparently broken because all it has is a plastic stick. I don't know if it broke off in the tube or if it was just a defect, but I can't get the product out.Reviewed by 7968 customersWOW!!!5Katy from Portland, ORWOW! I wanted to try this product out because I might be doing my own bridal makeup for my wedding. I usually don't use any primer for my eyeshadow, but I knew for bridal makeup, I'd want it to last all day. And wow! When I used it the other day, I didn't actually wash my eyeshadow off (I was traveling) and it stayed on! all night! I woke up and the base shade (Shredded from the Going Coconuts ColourPop palette) was still on my lids. It really works phenomenally. I also bought the smaller trial size, but I can see it lasting me a loooong time. 10/10 recommend!!!!LOVE IT5Karla25 from Santa Maria, CAI was gifted this product years back and took a break from makeup. I ended up purchasing again since I started applying eyeshadow again and it would always crease I have hooded small eyes. I applied it at 9am in the morning and by the time I took of my makeup which was at 9pm my eyeshadow looked AMAZING, 0 crease no patchiness nothing looked fresh. Highly recommend a little goes a long way since it's a very smooth blend-able texture!BEST OUT THERE5Mal from Portland, ORI've been using this for about 10 years now and nothing else works like it. I've tried a few things in between and nothing compares. I have super oily eyelids and this keeps my eyeshadow on all day. My makeup goes on a lot smoother too. Staple beauty products.Good!4EmmaC from HoustonWorks great but you can also just use your concealer!Love the product, wand applicator needs to go!2Ms. A from Portland, ORI've been using urban decay eye primer for years and love the product. The problem is the applicator. The wand application tend to pick up the liquid part of the primer, leaving the thicker makeup behind, wasting a lot of product in the tube. Please bring back the squeeze tube model. It was much more effective.Great eye primer!5Shani from Orlando, FLI bought this since I sometimes put eyeshadow on and it always creases or fades after all day wear. I used this and my eye shadow stood intact all day!Product is Great; Applicator is NOT Great3CindyMouse from Atlanta, GAI use this product both as an eyeshadow base and in place of eyeshadow. It works great. However, the applicator is cheap and flimsy. Moreover, the applicator scratches my eyelid. By the way, this isn't just with one applicator; I have run into this problem with several tubes of this product.eh2Sara from WII bought this since this seemed to be such a popular product. Whelp I have no idea why. There's barely any product in the tube which is frustrating since its so expensive. I was hoping this would make my eye shadow color pop more. It really didn't. Only thing I noticed was compared to my old eye shadow primer it didn't make blending more difficult. Think im going to return this and try something else.All day every day usage!5J$ from WashingtonI'm an urban decay primer potion lover. I think I have used every formula and can say all of them work well. However, this one is my absolute favorite. You can use this for a work day look or shimmer party girl happy hour. Make it whatever you need. I wear my wake up for about 12-14 hours a day, oily skin, and I never have an issue with my eyeshadow creasing!Stays in place even after my 24 hour shift.5NNP on-call from FloridaI have been using this primer for a few years and love that it lasts for over 24 hours, while I'm in-house at the hospital 😉Always keeps your eye shadow vibrant5Memi from CaliThis product is a must have product to wear as a base to eye shadow. Using the primer pretty much guarantees your eye shadow stays on all day and beautiful.I don't like this product1Coltsgalll from AlbuquerqueI don't like this product the tube is tiny and it has a Wand you insert and pull out to apply the product Hardy any product is even in the whole Tube it also is supposed to prevent eye makeup from moving or smearing it does not do that my eye makeup does not stay put . The price is not sufficient for the very little product provided and it doesn't do the job it's not worth spending your money onWon't use any other!5Rachel from Oklahoma from Tulsa, OKThis primer works wonderfully! It makes your eyeshadow last all day with no creasing. I haven't used any other primer for years now.I will never wear eyeshadow without this!5Alex from Vancouver, WAThis is a must! My eye shadows have stayed in place for years because of this primer. I will never stop buying this product.Best money I've spent5MJ from Joliet, ILI bought this because I was having trouble getting my white eyeshadow to stick to my lids and this lightweight primer has helped tremendously!Not for oily lids2J from COSuper disappointed in the Eden Eyeshadow Primer. It was recommended to me as I had previously used the regular and anti-aging primers, but they weren't working as well. Not sure if UD changed formulas in their shadow primers, but none of these work for me any longer. Guess I'll go back to the paint pots from MAC.Does the job3Soph from Fort Collins, COIt works well, but the applicator is kinda hard to use. It also doesn't dry fast at all so you have to wait a long time. If you open your eyes after applying it means you have a high chance of the product creasing. I like it, but it wouldn't be my first choiceI want to love it, but it just doesn't hold my eyeshadow2PlainieJane from San Jose, CAI love the UD original eyeshadow primer. I have smaller hooded eyes and so eyeshadow will just naturally come off my eyes in like an hour without primer. the OG primer potion does wonders and keeps my eyeshadow on for like 12 hours. But I have veiny eyelids, so I thought I would try something with some coverage to make the colors pop. And this just isn't the same. After like 2 hours, my eyeshadow has noticeably faded in my crease. It's not noticeable unless I close my eyes, but it's still really annoying and you can see it. I don't know if my og primer potion is just a weird batch, but this is much much more liquidy than the og one. I wanted to love it, but it just doesn't work for me.I will not purchase again3Hcole from TexasWanted to get an eye primer for that bold and non budging eye makeup but this just isn't it for me I don't think either that or I have the wrong makeup brushes.My Favourite Eyeshadow Primer!!5Attila The Shopper from Erlanger, KentuckyA great primer! It makes even the cheapest quality eyeshadow pop and stay in place. The colour is also light enough to wear alone ( for fair or light complexons like mine). It makes most of my powder eyeshadows last at least 12 hours! It's a little bit pricey, but you get a lot of product in the tube. I highly recommend!Love the look4S.H. from Las VegasI loooove how this looks by itself, so I often just wear it as a cream shadow basically. It's a shimmery champagne color and a very thin formula. The only issue I have had with it is when I use shadow over it, it tends to crease easily. To be fair I have awfully oily eyelids so if you don't have that problem it might be fine! I still like it even soYour eye makeup stays on forever and does not crease!5Ellie from Bell gardensThis is my go to eye primer since I have oily eyelids but with this primer my eye makeup stays on great!Good But Not Great3Emily C from Alexandria, MNI bought this primer because I wanted to see how an eye shadow primer compared to using regular concealer. This primer applied easily but it dries quickly so I had to make sure to rub it in right away with my finger. Honestly, compared to my normal concealer, my eye shadow went on just the same and I was hoping for more dramatic results especially with my shimmery and metallic shadows. The price is a little high in my opinion for an eye shadow primer. I will be sticking to my regular concealer when my primer runs out.Primer cream5Jp from Arlington TxIt worked pretty goodI would buy this product again and again! But here's why 4/54Jess from Houston, TXI love this product! The only reason it gets a 4/5 is the stupid wand!!! It's wastes so much product. I liked when it was just squeeze out and apply.

Urban Decay CosmeticsOriginal Eyeshadow Primer Potion

Details

Urban Decay Cosmetics
Original Eyeshadow Primer Potion