Urban Decay Cosmetics
Size 0.33 oz|
Store & Pickup Availability
Urban Decay Original Eyeshadow Primer Potion is an eyelid primer base for vibrant, crease-free eyeshadow looks that last up to 24 hours.
How to Use
Shipping & Coupon Restrictions
Rated 4.49 out of 5 stars
First off, nobody taught me anything about styling hair, applying makeup, or even how clothing sizes worked.
As a teenager and now adult, I grew increasingly more fascinated and obsessed with cosmetics. Being completely self-taught, I've made a few missteps.
I mastered my staple cat-eye liquid eyeliner, foundation, powders, lips, nails, highlighters, blush, brows, blah blah blah... But eyeshadow. I had a very complicated relationship with eyeshadow.
I wanted so badly to use it. I would spend a lot of money on beautiful compacts and pots, MAC, Urban Decay, Lancome-- no drugstore stuff. But no matter what I did, it looked like garbage. Being a traditional artist, I know quite a bit about color theory, blending, feathering, layering etc. While applying eyeshadow isn't the exact same as painting, it's close enough that I couldn't understand why my eyeshadow looked so... bad.
My husband decided to indulge my makeup addiction for my birthday many months ago by gifting me the Urban Decay Vice box. I stared sadly at the beautiful rectangles of pigment. I took out the mascara and eyeliner before putting the box somewhere to be admired but not used.
Fast forward to the recent past. I was cycling out old makeup when I opened the box again and noticed the primer potion. I had forgotten all about it. Dubious, I squeezed a bit on my fingertip and applied it to my lids. I was doing this to justify throwing it away. I had to at least *try* right?
All of the sudden, my eyeshadow looked amazing. Runway professional. The color looked exactly like it looked on the palate. It blended effortlessly, seamlessly. I was so proud of myself, I didn't remove my eye makeup when I went to bed (shh.) The next morning, everything was as if I had just applied it.
This is a stupid long review, but I wanted to get it across that this stuff WORKS. It's *absolutely* worth it. I wouldn't even bother wearing eyeshadow without it. If you have a hard time with eye makeup, it may not be you. This is a great example of where product really makes a difference.
I'm done trying to make this work!
I've used the original for years, but the anti-age formula seemed like a good idea, and the fact that it was UD made me feel comfortable about buying something new.
Maybe I got a bad batch, but this primer is not at all what it claims to be, and in my opinion no where near how the original performs! Plus I didn't really see any benefit as far as the anti-age claim.
First, you have to wait a while for it to set, if you try to apply your shadow right away it can be a little too tacky and you wont get a smooth application. This really doesn't bother me, I typically apply it first.
Once it's set the shadows look great, blend perfectly and look smooth, which is great. But the staying power is totally off compared to the Original formula. For me this creases around the 6th hour and I have to reapply/blend the crease out. I do have oily lids, so I'll put that out there, but it's just not what I'm used to, especially for the price. I've had it too long now to return it, so keep your receipt if you decide to try it out!
Mary from Houston Tx
I forgot how much I didn't like this primer . Used it years ago and was not satisfied. Nothing has changed. Eye shadow disappears after an hour or two. I want my original Smashbox back. That kept my shadow on for 48 hours!
Olga from Santa Clarita , California
I do love the product , it does what it says it does ,
That one complain I do have is the price ,
No specials or coupons ..
Deb from Cheyenne, Wyoming
I like the way it feels on my eyes. It melts into my skin and the layer feels thin. Slightly tacky for the eyeshadow to go on which is nice
Kathleen from Chicago
There is a lot of hype surrounding this product, and, based on the reviews, a lot of people like it. This product is greasy and does not work. It actually makes my eye makeup look so much worse.
Laura from Tampa
this eye shadow primer will NEVER let you down! you have to try it. you will love it 😍
Alexandra from Denver, CO
This stuff is amazing, on the nights I shamefully fall asleep in my makeup, I wake up with eyeshadow still fully intact and pigmented on my lids. Highly recommend.
Gaily from Charlotte nc
I have been using this product for a few years and will not use any other eyeshadow primer urban decay make the bedty
Sissy from Maine
I would not purchase this ever again. It simply put did not do what it was supposed to do. The container is a nightmare and it's overpriced. I was very disappointed with this purchase. It left my eyes feeling dry , the makeup an concealer creased terribly. It did nothing for the shadows.....
Makeup Obsessed from Nebraska
Do not misunderstand me, the product itself is great and does what it's supposed to do. However, Urban Decay I believe has changed up their formula because suddenly I am allergic to it. It made my eyelids swell like balloons and become irritated and red. So unfortunately I won't be able to wear this anymore. Again don't misunderstand, Urban Decay is phenomenal. I'm just going to have to find something else for primer.
Lindy from Greensboro, NC
I love, love this item!!
Moshira from Boynton Beach FL
This is my second purchase of this product. I guess I didn't learn from my first mistake. ALL DRY FROM INSIDE.
Melissa from Sacramento, CA
I've used this primer for years and it HASN'T been good in a long time. It creases every time I use it, it never holds up. I don't know why they changed the formula because it used to be THE BEST. Took an extra star off for Urban Decays decision to change a great product. Pic taken is within an hour of application.
Susan from Mechanicsburg, PA
What a difference a primer makes! This truly is my go-to primer, although I feel the price is horrible. But I've tried other primers and none hold up like Urban Decay. It's absolutely lasts all day. I only use the original. Must have!
Heather from Wyoming
I have used this product for years and wouldn't dare go without it when applying eyeshadow you can use any eyeshadow from drugstore to high end and this makes everything look better and last longer! It changed my makeup life forever!
Randi from Oklahoma
I have tried so many different eyeshadow primers, both high-end and drugstore brands, and none of them come close to this. I have hooded eyelids, and this keeps my eyeshadow and liner in place literally all day. I won't be using any others after this one.
Bree from Columbus OH
This absolutely sucked for me. Too thick, too much would come out so it would be wasted. couldn't get it to set enough that my eyeshadow would look good on it. would never use this again.
Caity from Wv
Best eye primer I've tried
Beth from Maryland
Solid product. My eye makeup lasts all day.
Holds eyeshadow all day till I take it off.
long time purchaser from NC
used to be my go-go primer for years because i could never finish a full bottle. the formula recently has either changed or has had inferior ingredients added because it does not hold my shadow the way it used to. UD also has certain business practices i don't agree with. moving on
Erin from New Hampshire
I have been using this primer for years and can always rely on it! My eyeshadow has never creased while using this product!
Adriana from Vista, CA
The only eye makeup primer that goes on light and makes my eye shadow pop out and look flawless all day long.
Donna from Cape May, NJ
I am 50 yrs old & have crepey skin in my eye area. After a 10 hour warm & humid day of hosting a party & all that goes with it, my eye makeup looked like I just applied it!
Sarah from Florida
I've tried half a dozen eyeshadow primers, and this wasn't the absolute worst-- but considering the cost and hype, it might as well have been. It always immediately caused creasing of any basic eyeshadow application, and never kept my eye makeup from migrating or becoming patchy. Didn't work at all. I now use Hourglass and it works like a charm.
BandMom from NC
Very thick product had to read prior reviews otherwise was going to return.
Squeeze a little bit of product from bottom of tube, dab on and spread with finger and let dry. If you just use the applicator it feels very oily. Does what is supposed to do.