Product Reviews Rated 4.1 out of 5 stars
6253 Reviews
Most Helpful Positive Review My favorite and only eye liner! This is my favorite eye liner ever. I have tried a multitude of eye liners, and this is the best one. That's when I stock up. The pencil glides on smoothly, there's no need to worry about sharpening the pencil and losing half of it in the process, and it looks so smooth. When I wear this eye liner, most people assume I'm wearing liquid liner because of how smooth the quality is. I cannot recommend this eye liner enough to people. It's great for everyday use or for when you're going out. I know that I have trouble getting a nice wing with liquid liner...actually, I have problems with liquid liner in general. But this is the miracle eye liner.
Most Helpful Critical Review So disappointed After reading all the glowing reviews of these eyeliners I was so excited to pick some up. Since Ulta was having one of their buy 2 get 2 sale (and I had a coupon) I scooped up 5 liners. I am glad I did not pay full price for these as they are awful! when I swatched them on my hand, they were beautiful, but this did not transfer to the eye. I pressed and pressed and could not get these to show up. The pigmentation is awful and I tried these on my bare lid (no primer), over primer, and over eyeshadow. Furthermore, they claim to be waterproof, which was a selling point for me, but when I tried to use them on my waterline, I had the same issue with pigmentation. Plus, despite the fact that they are "waterproof" they started fading from my waterline after just an hour or two. I have oily lids, so people without oily lids might not have the same issues that I have. In the meantime, I highly recommend the ultra gel eyeliner pencils. Yes, you have to sharpen them, but the color pay off and longevity is superior.
Reviewed by 6253 customers I will not buy this product again 1
Mormor from Grand Rapids MI
It apparently 'melted' away.
like my product 4
bubbles from Bartlesville ok
Go product
Ok eyeliner 4
Walker37 from Indiana
I love the color of this eyeliner (metallic olive), although I think the name is deceiving because it's not glittery or shiny (a god thing!!!!) It goes on smoothly and the color remains true all day. What I don't love, is it smudges badly on my lower lids after a few hours. I have oily skin, and perhaps that's the problem, but I was hoping it would stay put. I will continue to use it on my upper lids only as it stays in place there and looks great all day long. I should add that I have terribly sensitive skin and this doesn't make me itch or break out at all.
Great eyeliner 4
Lori sparkles from Wylie, TX
Ulta's automatic eyeliners are easy to use and stay on all day.
Love, love it! 5
kisbell6 from AR
Use this everyday! Glides on so easily and stays put all day!
So difficult 1
Mish from San Luis
This eyeliner is so difficult to apply. I have to "draw" it on so hard, I'm sure it's damaging my eyelid. Will not purchase this again.
I would buy this again and again 5
Grams from Texas
I am not wearing much makeup right now because of wearing the mask, so I only do makeup
on my eyes.
Love this eyeliner 5
Haley from Terre haute IN
I love this eyeliner
Smears. I returned it 3
LouLou from Charlotte
The color choices are great and the liner went on easily. That is where the positives end.
Even with a primer before and using setting powder after applying the liner, it smudged and smeared within 2 hours. I tried both versions of Ulta's eyeliner and had the same results.
I returned both liners.
I liked the eyeliner. 5
None from NE
Yes I do like it and will purchase it again.
Love these eye pencils! 5
Daleart3 from Nassau, NY
Since wearing a mask, I only wear some ( very little , actually) eye makeup and the liner is sometimes all I use
Best value 5
Melber from Baltimore, MD
Applies really nicely
Great eyeliner 5
StaciO from Blairsville, GA
Love this eyeliner. It goes on smoothly and lasts all day, with no running.
Surprised 4
Pas from Michigan
Use for tightlining and waterline. Still bleeds somewhat...be warned, but a great buy great price and useful.
Automatic Eyeliner 5
Lorraine from Muncie, Indiana
I have been using this product for about 10 years. I have tried other eye liners and always come back to this one
By far the best buy! 5
LorDee from Redford, MI
There is another more expensive brand I liked, but I stopped buying that brand after trying Ulta Automatic Eyeliner. Consistently reliable formula and love the assorted color options. Not just one brown color but assorted options to play with. Use daily the brown and grey colors. Apply fun colors for fun days. Darker colors for special evenings.
Not great 2
Ree from Philadelphia
This pencil went on nicely but didn't last. After a few hours it was faded and smeared. Wouldn't recommend.
Not very bright 2
AR from Oregon
It's not really noticeable or pigmented. It rubs away really easily also
I wouldn't buy this product again ! 1
Mel from Chicago,il
The eyeliner fades right away and it's not dark !
I didn't like the results. 1
Janet from Lynnwood wa
Wasn't happy
Don't buy 1
Boo from Woodford va 22580
This eyeliner made me look like I been crying all day. I look like a raccoon at the end of the day. I was embarrassed my coworkers laughed at me and said tell us where you purchase that so we know not to go there. I'm still looking for something that works.
Love it 5
LJ from PA
Love it, always precise and long lasting
Great value 5
Yogi Ren from San Leandro Ca
I like this product for lining my upper eye lid. I have control to make the lines thick or thin.
AWESOME 5
Wine & roses from 42240
Just the right amount of shimmer for everyday use. Long lasting!
Not a defined line, but great for a smokey eye 4
Lindsey G from Wichita Falls, TX
Because it is a twist pencil instead of sharpen you can't get a really defined tip so the line is very soft but great for a natural look or smokey eye.
