Product Reviews Rated 4.1 out of 5 stars
6278 Reviews
Most Helpful Positive Review My favorite and only eye liner! This is my favorite eye liner ever. I have tried a multitude of eye liners, and this is the best one. That's when I stock up. The pencil glides on smoothly, there's no need to worry about sharpening the pencil and losing half of it in the process, and it looks so smooth. When I wear this eye liner, most people assume I'm wearing liquid liner because of how smooth the quality is. I cannot recommend this eye liner enough to people. It's great for everyday use or for when you're going out. I know that I have trouble getting a nice wing with liquid liner...actually, I have problems with liquid liner in general. But this is the miracle eye liner.
Most Helpful Critical Review So disappointed After reading all the glowing reviews of these eyeliners I was so excited to pick some up. Since Ulta was having one of their buy 2 get 2 sale (and I had a coupon) I scooped up 5 liners. I am glad I did not pay full price for these as they are awful! when I swatched them on my hand, they were beautiful, but this did not transfer to the eye. I pressed and pressed and could not get these to show up. The pigmentation is awful and I tried these on my bare lid (no primer), over primer, and over eyeshadow. Furthermore, they claim to be waterproof, which was a selling point for me, but when I tried to use them on my waterline, I had the same issue with pigmentation. Plus, despite the fact that they are "waterproof" they started fading from my waterline after just an hour or two. I have oily lids, so people without oily lids might not have the same issues that I have. In the meantime, I highly recommend the ultra gel eyeliner pencils. Yes, you have to sharpen them, but the color pay off and longevity is superior.
Reviewed by 6278 customers Mechanical Eye Pencil 5
Jquinn83 from Kansas City
Great price and quality. The only pencil "eye" use. Haha!
Water/Blue 5
Love from NV
To Show Happy Eyes !
great for the price 4
Michelle from Texas
I like the glitter colors this eyeliner comes in. Its humid here in Texas and does smudge a little. Overall it's not bad, I would buy it again.
Doesn't last 3
Suz from VA
This was easy to apply but product just soaked in
Great Eyeliner 5
JM from IL
I really like this Ulta eyeliner, it is inexpensive and does a great job staying in it's place and not disappearing/rubbing off or smudging throughout the day like some other brands do. I have tried many different brands, mainly from trying free samples I've received with purchases, and I always go back to the Ulta eyeliners. I like this one, the automatic eyeliner, as well as the Ulta gel eyeliner. I have them in many different colors. I also purchase it for my mom as she uses it daily too. She prefers the black/brown color, and I prefer the black as a daily go-to. I especially like stocking up on these when Ulta has a 50% off sale! You can't beat the price for the quality, in my opinion. Would definitely recommend.
My go-to every day eye liner 5
Manda from CA
I got this in bronze a while back, and it was my back up to a more expensive brand for awhile. I pretty much exclusively wear this Ulta liner now! The bronze color is great for under my eyes (I'm pale and blonde, so the bronze is less obvious on my skin than brown liner is). I like it for an everyday natural look, but it's easy to make it work for going out too.
Automatic Eye Liner 5
Cheeriomaryo from Hampton Roads
I haven't used this extensively, but when I have, it has worked well. I had no issues with running (I always use with eye primer, and often top liner with a dusting of shadow to help set). So far, it is an excellent product.
Underrated! 5
Danielle from New York, NY
I have a few expensive eyeliners, but this one is still a fave. Reasonably priced, great pigmentation, easy to apply, and it lasts through the whole day. The small flecks of glitter add something different, but at the same time aren't too much!
Yes by it again 4
Dolphin102 from San Antonio
Gorgeous amazing color it works well with different eyeshadow palette I just wish they had more variety of colors
this is my favorite eye liner 5
Monica from KS
Eyeliner stays on, doesn't smear or irritates my eyes.
No color 1
J from FL
I bought the metallic raisin one and I'm returning it. Not only does it barely show up, but the little color that does show looks black.
worst eyeliner ever 1
kay from tallahassee,fl
dry, cheap , breaks off easily
Simply the best, better than all the rest 🎵 5
Kivi from Orl
I have used this product for over 10 years!! Moss has made my brown eyes sparkle without fading! Since my eyes are pretty sensitive, it's been hard to find a good long-wear eyeliner, and this is my life saver 💜
Pop your blue eyes! 5
JC from Cincinnati
Love the bright blue!
lasting 5
Mj from tx
most eyeliners on me seem to smudge within the hour. ive tried all of the big brand name ones that are advertised to last. i don't know what the secret to keeping those others on, but this one stays! I wish it came in a burgundy or red color
It goes on smooth 5
Ri from Youngstown oh
I use it everyday! The eyeliner and mascara
Smudges 2
CE from Minneapolis
Does not stay in place, ends up under my eye and in my crease.
Better than Lancôme 5
Young in the Mind from Kentucky
I have purchased Lancôme eyeliner religiously before trying this eyeliner. The price is great and it stays on all day!
Lacks color 1
Jalapenohelen from Weeki Wachee, FL
I couldn't tell I had this pencil on. Thought it was odd so I drew it on my hand and see practically nothing. I have to tilt my hand to see a bit of shimmer. It is so light and lacking color that I found it to be useless. For me to return it, I'd have to find a store (none nearby) or drive to a post office and pay to ship it. Not worth it.
Nice liner 5
ShawnsQueenB from Orlando
Actually ordered this by mistake. Thought it was a different kind but I love it! Goes on easily with a nice line and stays on all day
Love this eyeliner 5
Becca from Bartlett, Tn.
This eyeliner is really easy to apply. It stays on really well.
Daughter loved it 5
Amg75 from Pittsburgh pa
I purchased this for my daughter, she loves it! Just the right amount of color to spruce up your look.
Over 40 3
Moon from NY
You get what you pay for. It goes on somewhat difficult AND it is not pointed. It also does not come off easy but it does stay on well.
I would buy this product again and again.. 5
Gery from Houston, Texas
I didn't find anything that wasn't good about the product
A bit dark 4
The Sands from Texas
I like these well enough. I purchased 4 of them. I feel they are too dark, though. They also don't go on as smooth as most eyeliners.
