Nexxus
Color Assure Shampoo for Color Treated Hair

Name: Color Assure Shampoo for Color Treated Hair
Brand: Nexxus
Price: 19.99 USD
Availability: InStock
Rating: 3.9 (2439 reviews)

Size 33.8 oz|

Item 2159635

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$19.99

Details

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a salon crafted shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves beautifully.

Nexxus New York Salon recommends: Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection.

Born in salons and perfected by science, each Nexxus system is crafted with proteins extracted from nature's most precious ingredients. Nexxus uses advanced scientific methods to identify the protein needs of hair and create highly effective custom formulas.

How to Use

Step 1: Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing thoroughly. Step 2: Seal vibrancy with Nexxus Color Assure Conditioner ¿ leave a few minutes and rinse.

Ingredients

Water (Aqua), Coco-Betaine, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Chloride, Hydrolyzed Elastin, Phalaenopsis Amabilis Extract, Argania Spinosa Kernel Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Cocos Nucifera (Coconut) Oil, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Fragrance (Parfum), Polyquaternium-10, PPG-9, Tetrasodium EDTA, DMDM Hydantoin, Citric Acid, Propylene Glycol, Methylchloroisothiazolinone, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Methylisothiazolinone, Red 33 (CI 17200), Blue 1 (CI 42090).

body{margin-left:12%}Product ReviewsRated 3.94 out of 5 stars2439 ReviewsMost Helpful Positive ReviewAmazing ProductI have been using the Nexxus Rebalancing Shampoo with the Color Assure Primer and Conditioner for about 10 days and this is an amazing product. It has a gentle honeysuckle scent that lasts all day and laters better than any shampoo I have used without feeling sticky or leaving a residue. It also does not strip my color treated hair but rather leaves it feeling clean and renewed. I have noticed that my hair feels lighter, more managing and is really responding to styling products. My hair is straight and hard to curl, but since I have been using the Nexxus Color Assure products, it holds the curl all day with little or no hairspray. Because my hair is softer, I think my styling products are more effective. With other shampoos my hair seems to weigh down with too much product. I have received so many compliments and will continue to recommend this product and purchase for my own use! Give it a try, you will not be disappointed!Most Helpful Critical ReviewNew formulation is TERRIBLE!HATE the new formulation, please bring the old one back!! I have used the old color assure in the silver bottle forever and last time I ran out couldn't seem to find the product I was used to on the shelf. The only one left in the same packaging as usual was a 1L size (along with the noticeably new sulfate free version). I bought the 1L of the old packaging it but quickly wondered if there had been some mixup at the factory and whether I had somehow bought conditioner packaged in a shampoo bottle. The color was different, and there was no lather whatsoever. I added what little of my old bottle I had left on top, and then rinsed and rinsed and still ended up with some crusty spots on the underside of my hair where apparently I didn't get it all. Then it dawned on me that this must be the sulfate free version in the old bottle. I am not new to sulfate free shampoos and realize that they do not lather like normal shampoo, but this was so much worse than ANY sulfate-free I have used in the past. It is an adjustment to get used to not having lather, but at least the ones I have used in the past left my hair feeling somewhat clean at the same time, unlike this one. I don't know what I was thinking but I went out and bought yet another bottle of the only kind that now seemed to be on the shelves (sulfate-free) STILL thinking there may have been some mixup in the one before. To use the word "disappointment" would be a huge understatement. At first I thought maybe this one would work better, as it did seem to lather a BIT more than the conditioner masquerading as shampoo that I had bought before, but then I rinsed, and rinsed, AND RINSED trying to get it all out. I thought I'd gotten it all, but this stuff left my hair feeling (and LOOKING) so filmy and GREASY that I couldn't even leave the house without washing it again in something normal; I looked like I hadn't washed my hair in a week. I absolutely LOVED this shampoo before it was changed, it left my hair clean, silky, and moisturized without being weighed down, AND did well at the color-protection that the formula was meant for. But I won't be sticking with the new one. I get that sulfate-free is supposed to be gentler on color and help with fading, but the old one did a great job at keeping my color bright and fresh without this aspect, which I was really pleased about since I don't care for sulfate-free shampoos in the first place. Why try to fix something that isn't broken? I have left very few product reviews in my life, but have written a book here. That is how disappointed I was in trying the new color assure and how much I wish you would bring the old one back. It was my absolute favorite shampoo, but if the new formulation is going to be my only choice in a color-care Nexxus product moving forward, then sadly I will no longer be a Nexxus customer and will have to search elsewhere for a new favorite. Judging from the tons of other recent reviews saying the same thing, it seems I am not the only one.Reviewed by 2439 customersFelt like left a3rachell221 from undisclosedFelt like left a weird film on my hair,it smelled great but not for my color treated hair, but very affordable.I think this product5katelyng33 from undisclosedI think this product is great it leaves my hair feeling soft and healthy makes it look shiny I absolutely love this product I think it is amazingI was looking for4teresas94 from undisclosedI was looking for a shampoo for colored hair, and I trust this brand. I tried and but I continue sopping around and I found another brand that I liked better.I have colored treated5juanyq from undisclosedI have colored treated hair and I love how soft it feels . The good thing about this shampoo my hair doesn't fall like before with other brand. The fragrance of the shampoo isn't overpowering like others I have tried . It's very affordable and best product I have used for shampoo.This product was better5deleeneh from undisclosedThis product was better than expected . It went above and beyond the task i had at hand. It left my hair smelling great it also left no residue. It is an expensive alternative to other shampooI love this it5alexaf48 from undisclosedI love this it s to keep my highlights vibrant and beautiful after coloring! Gives me time in between touch upsGreat, weightless shampoo that5ashleyr497 from undisclosedGreat, weightless shampoo that really seems to prolong my color and highlights (both brown and blonde hues). Rinses thoroughly, and leaves hair looking healthy.A little goes a4momswithcrowns from undisclosedA little goes a long way. It's gentle on my hair. I can certainly tell my color lasts longer between salon visits. My hair feels soft after the shampoo/conditioner combo of same brandI liked this! It4coreyt3 from undisclosedI liked this! It worked as expected and I do feel like it extends the life of my color. That said, my hair is much less silky and soft compared to other shampoos I have used. If you have fine hair, this may not be the best option for you.Concern.3Lolaabc from undisclosedI am nexus shampoo user from very long time. Trying this shampoo as I have got my hair coloured but this shampoo start giving my dry scalp.I'm always searching for3michelleme17e from undisclosedI'm always searching for the perfect volume shampoo for my fine flat hair. For this price it's not worth it. The smell was pleasant, but I've tried better for much less the priceSince I am always5ahlawndrah from undisclosedSince I am always dying my hair this is one of the best shampoos I have found! It helps my hair not get all chewy like and fall out. Not a bad price for the results.Omg this was the5aprila83 from undisclosedOmg this was the most intense coloring shampoos I have ever used. Works get with any color. Keeps my hair looking vibrant and feeling soft. Strongly recommend.Many bad reviews seem3otterbusiness from undisclosedMany bad reviews seem to center around misunderstandings. This is a sulfate-free shampoo. From what I understand, sulfates help create lather and remove dirt/etc. Sulfate-free shampoos, therefore, require extra effort. It will be harder to lather and you need to spend more time massaging the shampoo into your skull. I prefer sulfate-free shampoos, but they are not for everyone. I spend minimum 30 seconds massaging shampoo onto all areas of my skull. I try to do this for 60 seconds or more when I have the time and energy, or if my scalp is greasy. If my scalp is very greasy, I'll do one round of shampoo, rinse, and then another round of shampoo. If you don't do these steps, then your hair may still feel greasy after you finish showering! My hair is currently colored red (naturally light to medium brown). This shampoo is not harsh on the color, which is nice. This shampoo contains a controversial ingredient, DMDM Hydantoin. Some people believe it is harmful, while others think the quantity is so small that it can't/won't hurt anyone. This shampoo is expensive. It doesn't seem any better than the Hask shampoo I also use, and is much pricier. I won't be buying it again. It just doesn't seem worth the price when cheaper stuff works just as well. Minus 1 star for the DMDM Hydantoin Minus 1 star for priceI love how this...5gloriam72 from undisclosedI love how this shampoo leaves my hair. It always so soft. I have yellow hair at the moment and there's barely any hair dye on thereBest Shampoo Ever5blondie20 from Upstate NYI've tried SO many shampoos and this one is easily the best. I see the recent reviews are bad so for reference I have thick long hair, and I color it blonde. I get asked all the time what I use because my hair is so nice! I naturally have stick straight nice hair so maybe that makes a difference!My favourite purple...5itslauren from undisclosedMy favourite purple shampoo - it removes the brassiness of my hair without leaving a residue behind. Nourishing and effectiveTossed out my old shampoo for this! So glad I did!5Panda from Boulder, COI use this before an intense moisture conditioner and noticed a huge difference from big box store regular shampoo! It smells amazing and did not pull my fresh hair dye out. Love it!This shampoo helps...5michelleg316 from undisclosedThis shampoo helps with keeping the color from fading. It has a nice foam that forms when lathering. 1 bottle typically last me 1 month, I have just past the shoulder length hair. I often get complimented on the scent of my hair. I will continue using the Nexxus cikir assure products while I continue using hair coloring!Left hair feeling very waxy and oily1S. J. from El Paso, TXUnfortunately I am going to have to return this shampoo and conditioner, I have used it about 3-4 times and each time it leaves my hair feeling more waxy and oily. I made sure to rinse thoroughly, wanting to ensure I didn't leave any product behind but it didn't help. My hair feels so dirty right after it has been washed.SO GREASY1CP from Scottsdale AZThis product made my hair so greasy. It's so upsetting and annoying.Fell in love with the...4sweethoneyjade from undisclosedFell in love with the smooth texture it left my hair. Even without a leave in. Only need a little product just spread well, or use a shampoo tool. Has tremendously helped my hair color stay darker than it normally would have. Worth the money, and it's not breaking the bank.I've tried a lot of...4vanessasib from undisclosedI've tried a lot of shampoos but I like how this one leaves my hair feeling. It doesn't try my hair out and always feels so healthy and clean.Whenever I have had...5flowwbbyxo from undisclosedWhenever I have had colored hair — this was my go to shampoo (even when I went red) it protected my hair and made sure my hair never went dry!I usually love all of...5ladyladybug89 from undisclosedI usually love all of the Nexxus products I've tried. I have been excited to try the Nexxus Color Assure Shampoo on my damaged/dyed locks. The scent of this product is heavenly for me; fresh, floral and sweet due to the coconut and almond oil. I love that this product helps to infuse protein. It doesn't lather much, but cleanses without stripping. I wish I'd tried this product closer to when I dyed my hair about a year ago. It would've helped keep my hair in a healthy condition. Great for all hair types. It nourishes without over drying. Better before heat tools. May be too much for daily use on curls. Great to have on hand for spa-like results.

NexxusColor Assure Shampoo for Color Treated Hair

Details

Nexxus
Color Assure Shampoo for Color Treated Hair