Rated 4.12 out of 5 stars
Most Helpful Positive Review Amazing I love this Product
I am not a big fan of Mascara but this one I fell in love with it doesn't take a lot but it has big pay off. I got this in a gift set that I got for my birthday. It makes me look like I have on fake lashes when I don't so that's a plus! What's not to love it's Too Faced! I am doing this review as part of and Influenster contest.
Most Helpful Critical Review I used to love it
I used to love this mascara, it was lengthening and waterproof but the last one I bought smudged all over and it was super clumply, I do t know if they changed the formula but is totally messy now, will be looking for another one
Reviewed by 25836 customers BEST MASCARA!
Cass from MI
I've tried almost every mascara out there! From the cheapest to some higher end ones, and this is the only one I keep coming back to! Other mascaras tend to smudge under my eye and leave black marks but this one doesn't! It's lengthening and volumizing it's perfect!!! I highly recommend
Too dang clumpy
Linds from Missouri
This mascara is awful. Way too clumpy and doesn't last.
Love this product!!!
Abby from Texas
Wonderful wand!!! Great length.
Mediocre at Best
GGar from Colorado
I needed a waterproof mascara - this flaked and was bleh. But did lengthen my lashes & held a decent curl.
DKW from Palm Desert,CA
Jane from USA
Really don't see the hype. It clumps so easily, does not separate the lashes enough.
Deja from To
It's a really good mascara, I just wish it curled a bit more but I think a curler would work. Highly recommend!!
Sha from Rhode Island
I purchased this mascara because I read really good reviews and I liked the fact that it is waterproof. After the first application I noticed that it was clumpy and Made my eyelashes look very cheap looking. I'm either going to give it away to a friend that does like it or throw it in the trash
I would never buy this product again.
Jan from Henderson, NV
This product wasn't any better than any other mascara I've ever used. It did nothing that it promised! I was very disappointed I intend to return it to Alta.
Nice texture but doesn't volumnize.
Donna from Pa
This product has a lovely texture. It glides on silky smooth but does not grab and coat lashes.
literally the only mascara ever
Jas from Vallejo
love it so much. even after one coat my eyes don't look bald PERRRR
Angela from Richmond VA
This mascara is the best mascara ever!!! It has the perfect amount on the brush every time, it does on well, separates the lashes and is very buildable!
Love it but still flawed
smuppet from Los Angeles
I have really straight lashes that require curling and good waterproof mascara that won't weigh my lashes back down. I love the brush on this mascara and it's the only mascara that fans out and separates my lashes to lengthen and provide volume. I noticed with my last purchase though it doesn't hold as well throughout the day, I'm not sure if the formula has changed but my lashes do start dropping back down a little bit which is frustrating. Additionally, I hate how easily it clumps in the bottle. When I use it I scrape the brush of all the excess before I use it, otherwise it's too clumpy. If I were to use it everyday, it would only last me about a month. Scraping the clumps out helps prevent me from having to replace it so often but I wish the formula was just better because the initial look is amazing, it's pretty pricey for how little it can last before clumping.
Mary T from Venice, Fl
Use to enhance my own lashes. Looks good stays on well. I bought the trial size so it doesn't dry out. Would purchase again. Comes off with makeup remover. Doesn't bother my allergies and dry eye.
Very dried out
Sherri from MI
Best to just buy full size the small size was dried out and can't use. Waste of money IMO
I will not buy this again.
Missy King from Brazil In
I wanted to like this because I've heard so many good reviews. But obviously I didn't choose the right one.
I love this mascara!
Tamara from Des Moines Iowa
I had a boudoir photo shoot and wanted my make up to look extra special. This mascara was the finishing touch. Wish I had discovered it sooner.
Best hands down
Sbw from Ohio
I don't like that the reviews for the regular and the waterproof formulas are lumped all into one when they are two separate mascaras. I buy the regular and have used it for a few years now. I'm an Ulta junkie and a sucker for a sale. When mascaras are 50% off I would try them all in search for what works best for me. So I've tried a lot. This is it hands down. I've given as gifts to so many people and everyone raves about it and ends up hooked as well. I get compliments all the time and soo many people think I'm wearing false lashes. I've added a primer before applying for maximum results. I have thinner lashes but this mascara transforms them into the lashes I never thought I could have.
The best mascara for straight lashes
angelica from nyc
This is the only mascara that I can use that doesn't weigh down my lashes and instantly go flat after curling and applying. I have the type of lashes that are straight and almost every mascara I have tried doesn't make my lashes curly and voluminous but this is the only one. I can also wear this for hours and it will still hold after running around all day at work. The only thing i will say is that it is hard to take off but thats cause its water proof and jojoba or coconut oil will work like magic when taking it off.
Bayside from Long Island NY
I've tried tons of mascaras in the past. This by far is the best. Easy application and easy to wash off. It stays on all day and looks fabulous.
TRae from Cincinnati, Ohio
The product I received was thick, clumpy, and didn't separate my lashes. It went on too thick and wet. Disappointed because I love their powder.
Still bleeds even though it's "waterproof"
Maria from Napa
The brush is too thick making it hard to carefully apply to eyelashes and not get on the eyelid. It isn't very intense and after a few hours, it smudges even though it's waterproof
This is my FAVORITE Mascara!!
LuckyKitty from Oklahoma
I've tried so many others but I keep coming back to this one. I love it because it actually gives me the volume I want and doesn't flake over the course of the day. I also love the spoolie, I feel like the application is easier and more thorough.
Won't buy again
Riss from California
Dried out quick and burned my eyes. Not worth the hype
Best mascara lady's
Jenna from Bowling green ky
This is by far the best mascara I have ever used .. get it ladies