Rated 3.64 out of 5 stars
Most Helpful Positive Review Favorite mascara ever!!!!
This is my favorite mascara ever. I hate how more traditional formulas make my eyelashes and eye lids feel heavy with the waxy formula, this has less wax and is a gel mousse like formula which is lighter weight and doesn't bother my eyes. Youtuber Wayne Goss once said in a video that no matter what mascara you use, the wand will ALWAYS have too much product on it, and recommends to take a paper towel and wipe off the wand, getting rid of the excess product that will make your lashes clump. This tip changed my life, and I do it every time before I add mascara and I have super long, separated, defined lashes that look natural and wispy. Between the lighter formula of this mascara, and the tip from Wayne, my lashes look fabulous every single time.
Most Helpful Critical Review Do NOT recommend
I do not usually take the time to write reviews, but I had to for this one - I HATED this mascara. I am usually fine with drugstore brands (had the Revlon Lash Potion before this, that one was great) - decided to try this based on the idea that it would add a lot of volume. I am very disappointed - the flexible wand is a downside, not a plus, and it makes it hard to apply. I feel like this doesn't go on evenly, it clumps - and it doesn't seem to lengthen my lashes or add any volume. It also seems to always smudge on my eyelid no matter how careful I am.
Reviewed by 864 customers Didn't like the moving wand.
Maweee from Glendale, AZ
I didn't realize when I bought this the wand is rubber and bends down when you apply it, so its hard for the brush to stick to your lashes. This might be good if you are already wearing falsies and you want them to connect. But alone, I couldn't get the product to give me any volume or curl.
I love this
Hehe from Hehe
This is my favorite mascara I've ever used
EB from MIDDLETOWN
I thought I'd try a bendable brush why not, but that was a big mistake it didn't do anything helpful it made Applications worse! When I put it on my bottom lashes it's AWESOME Makes them look super long and fill BUT DO NOTHINGGG for my top lashes, i dont know how that works but I debated whether or not I should keep it but once I saw the it gave me raccoon eyes that's was it. Very disappointed & will be returning:(
Abigail from VA
I really love this mascara, it's my absolute favorite. The flexible applicator seems unnecessary or gimmicky, but the mascara itself performs amazing. It doesn't clump and seperates my lashes perfectly, which I've had a hard time finding. The fluffy applicator makes my lashes look super long and full, I really really love this mascara.
My fav mascara ever!
Vyna from Clearwater, Fl
I hate how mascaras make your lashes hard, this is the only one I've found that doesn't. The brush divides & coats ALL of my lashes without clumping and it doesn't get caked or start to flake off halfway through the day.
stavk from wilmington de
this was given extremely good reviews so i had high expectations, but the mascara was a flop. there was never any product on the brush, it didn't apply well into my eye lashes, the formula was extremely runny. overall a very poor mascara
CB from Denver
I tried it once. I would use it if I wanted to wear makeup while swimming..it won't come off without really scrubbing with makeup remover. I wouldn't use this for everyday wear. The volume was hard to build because of the brush being so bendy and the brush was rubbery rather than bristles so I was disappointed about the application
Surprised in a good way
Aims from Northborough, MA
I purchased this because I have tried so many drugstore (especially Maybelline) mascaras. I thought I had tried this one before, and disliked it. If I did, I was wrong before! I actually really liked how my lashes looked with this mascara. It did take a few coats but it built up well! I did not have any fallout and my lashes looked longer. Pleasantly surprised on this one!
Would not buy again
3rdApple from Washington
The wand on this is very flimsy and even multiple applications barely coat my eyelashes. Very disappointed and would not buy again.
Minus the flexible brush...
Liz from Seattle, WA
...this is great mascara.
Works for me
:) from USA
Again, I'm young and don't have much to spend. This is affordable and does a pretty good job. Yes, I do have to apply a few coats if I want a thicker and fuller appearance, but it does the job well.
Not really mega anything
DisneyFan from Columbus, OH
I have very short lashes and am constantly looking for a mascara that will make my lashes look long and lush. I still haven't found one and this one definitely isn't it either,
"flexor" brush is a no for me
dani from Oklahoma city
i normally am not REALLY picky about mascara. i love some high end ones like the perversion by UD and the roller lash by benefit is good too, but i also can pick up a $2 elf mascara and be happy usually. the describe this having a "flexor" brush... and i really dislike it. the brush is like, semi-wiggly.
Been using for over 5 years
Susie C from TX
this is the only mascara i use and i absolutely love it, it's not clumpy and gives you natural volume, super waterproof ( my eyes water a lot ) and so affordable. i hope they ever get rid of it.
Macy from Gresham, OR
Good news first: It didn't smear all over my face when I rubbed my eyes a little.
Bad news: It wears off quickly.
The brush is springy, so I had trouble controlling it because it bounces. Why?!
Clumpy and a hassle
Derb from Portland, OR
I did not realize this mascara was waterproof when I picked it up since I was looking at so many at the same time. I just picked it up because the brush part looked super fluffy. The wand is not stiff, it has a joint in it that makes it bend when you apply the mascara, so you can't comb it through all the way. It is super clumpy and looks unprofessional. I had to go buy eye makeup remover to get it off and I still could not get it all the way off. Also, I don't like waterproof mascara because it comes off with fat/oil, and the sunscreen that I wear in my moisturizer makes it smudge off over the course of the day around my eyes I to my skin. I had to go buy a different mascara.
love the brush on this mascara
Jackie680 from Tyler, Tx
love how this mascara keeps my lashes separated
Tay from Baxter, MN
I Like It!
Asian Lashes On A Budget from Seattle, Washington
This review is for the waterproof version btw. I got this on the recommendation that it was similar to Maybelline Full 'N Soft except more voluminizing. While the mascara left my lashes a bit stiffer than Full 'N Soft it is a good mascara! I prefer drier formulas since I have Asian lashes that struggle to hold a curl. I've only had this for a week so I still don't know about whether or not the formula dries out quickly so something to note. Personally I didn't experience any flaking or terrible smudging, I had slight smudging at the corners (longest lash portion) after maybe 8 hours (6 if I was active that day). But if you powder the area and use a lash primer I'm sure you wouldn't have the issue. It's not super dramatic but I only do one or two coats because I prefer a more natural, everyday style. But I do like this!
Not waterproof in the least :(
Jes from Chicago, IL
I have almond-shaped eyes, hooded lids with lower lashes that curl inward, and crazy allergies. Couple those with living in The Windy City, and to say my eyes "water a lot" would be an understatement. I'm always on the lookout for a great mascara that is truly waterproof. This is NOT. Within a few hours, I had the dreaded smudgies under my eyes and had to reapply my concealer after cleaning that up. I might be okay with it if the mascara was one that defined, curled, and/or lengthened, but it's not really a knock-out at those either. Rather disappointed.
User of 8 years
NA from NJ
This was the first mascara I ever purchased. I love the wand and the formula. Make my lashes full and long without feeling heavy or looking clumpy. I have sensitive eyes and wear contacts and this doesn't bother me at all. I have used many other mascaras drugstore and high end, this probably will forever be in my top 3. The only con is if you get teary eyed even just a little or caught in the rain you won't look cute
T&J from Sacramento
Would buy again!
Great formula, bad wand
K from USA
This mascara is on of the softest, most comfortable mascaras ever. Usually mascara makes my eyelashes feel hard and crunchy but this mascara makes them soft and fluttery. Also, it is super comfortable to apply unlike some other wands that hurt my eye. This being said the wand is soooo bendy. Whenever I try to coat my lashes the wand bends. You would figure a few eyelashes wouldn't be strong enough to bend the wand. Because you can never fully build the mascara up to volume you may want, I find my eyelashes just look average. I think this would be an amazing product if they changed the wand.
oooooh i love it
Jules from Riverside, CA
i love an oversized brush & really loved this formula. it was waterproof & flake proof, never felt like it was drying
MakeupLover19 from USA
I don't think I realized that the wand is flexible on this until I opened it. It's hard for me to build up volume when the wand is so bendy. I won't try this one again.