Rated 4.28 out of 5 stars
Most Helpful Positive Review MUST HAVE
If you ask me, this product has earned five stars across the board. For a little information about my skin... (1) I have a very fair complexion with yellow undertones, which makes finding foundation that isn't too pink VERY hard, (2) I live in a climate with all four seasons, so I go from having super oily skin in the summer to cracking skin in the winter, (3) I have sensitive skin that breaks out from almost anything and I get a few hormonal blemishes once in a while, and (4) generally i have an oily t zone but also dry patches on my cheeks and around my mouth.
LET ME JUST TELL YOU that this foundation looks great on both my oily and dry zones, whether it's dry/cold or hot/balmy outside. This foundation doesn't slide off my oily zones or cake up too much around my dry patches. The finish of this product is matte- but not so much that skin looks lifeless. I wear this foundation from 8 AM to 10 PM with little change in it's flawless finish. This product is great.
As for my routine, I wash my face with a mild cleanser (cream or noncomedogenic oil) and then apply an oil-free face lotion all over and gently rub CeraVe into any dry spots. I let that soak in for a few minutes before I lock the moisture in with soothing aloe vera gel. I then apply a matte-ifying face primer to my oily zone. After that, I use a medium size stippling brush to gently and evenly apply a pea sized amount of the product all over my face. If I have any blemishes, I actually just build a little bit of this foundation over them. I then lightly apply translucent face power everywhere, putting on a little extra to my oily spots. I love how this foundation enhances- not hides- the 95% of my skin that is perfect while being able to hide any blemishes at my discretion/application.
All in all, this product can totally be sheer/light coverage or full, depending on how you decide to use it. I could really see this making a great bb cream by mixing it with a little bit of primer and/or lotion. I could also see this being a great, full coverage foundation for those with lots of acne and/or scarring. It's all on how you build it! An additional benefit is SPF, though not high enough for serious protection (sunscreen, after all, is the best preventative anti-aging product!).
Some downfalls to this product... it's PRICY! I'd really recommend learning how to properly apply a clay/mousse consistency liquid foundation for your own skin (lots of experimenting!) before using this product. Another downfall is that I could see this looking cakey if applied too heavily, with the wrong base, or with the wrong applicator.
Most Helpful Critical Review WANTED to love, but didn't...
I really wanted to love this foundation after reading all the great reviews, but, after trying it for myself I will be returning it. It truly is a full coverage foundation and looks absolutely beautiful on my skin for the first hour. After an hour it starts to look worse and worse. My skin is oily and when my oils come out and mix with the foundation it just becomes this oily mess all over my face and wipes off if I barely touch my face. DEFINATELY not a long wear foundation like it claims--I had to reapply three other times during my work day! I also had a dried up pimple on my chin which the makeup made look very crusty. I think this foundation would be great for someone with normal skin--but if you have oily, very oily, or very dry skin I think you will be very dissapointed.
Reviewed by 7176 customers Perfection!!
R. C. from Georgia
I love this foundation. It goes on smooth an doesnt leave my face shiny. It last all day and even makes it through my workout at the end of the day. No cakey build-up at all. I will continue using this foundation, as it is my new favorite!
Sierra from Missouri
This is the only foundation that doesn't leave my face looking blotchy. It covers very well and feels light on the face. It blends out well and goes well with other products. I won't be switching to any other foundations :)
Love this product so much
Kel from Arizona
This whole brand is amazing and I cannot live without this foundation!
Brit from Riverside Ca
Need more colors for fair skinned peeps. The lightest color is still very dark. Please make an actual fair skin tone color! The formula is amazing. It lasts all day long. Just need lighter colors for the very fair skinned Caucasians that can't tan lol
My new exclusive makeup from now on!!
Laurabeth from Oregon
I was always such a shiny oily mess by the end of the day and my makeup would just wipe off my face with one swipe and scuff (Like on someone's shirt after a hug 😬) .. but I'm so glad my mom recommended this makeup! It's not oily and I still feel fresh without needed touch up by the end of the day!! 👏🏼 Plus I am so pale in the face and the ivory color matches my skin tone perfectly!!
Love it thanks for the help
Jameli from Logan,utah
I wasn't sure what I was looking for when I went to Ulta I was just looking for something comfortable and not so thick and a foundation that dries out my face this was recommended by one of the workers she was so sweet and helpful found my color on the T!! Love it when I put it on
I will definitely buy this product again.
Awesome A from TN
This product is a great foundation for oily skin. Highly recommend it.
the best I've used
GSD mom from Wexford PA
The coverage is good and doesn't clog my pores. it's not cakey. it lasts all day. better than the foundation I used to buy at the department store. I bought 2 so I won't run out.
kam from Montana
Acne has cleared a ton since starting
Love this stuff.
Kourtney from Alaska
I have psoriasis so I'm always looking for a good full coverage foundation and most the time I can't find anything to completely cover up the psoriasis spots on my face and neck. This one did. It's amazing. The only thing I've found that comes close to this level of FC is the Juvia's place foundation.
I will purchase this product again.
Jewel from Mesa AZ
See the comment below
Best foundation I have tried
Jen from Racine, WI
This is a thick foundation with a mousse-like consistency. It wears well and covers great. I use shade 16N which works quite well with my fair skin with pink undertones. I had been using Teint Idole and this coverage and finish is far superior imho. I apply with a Real Techniques foundation brush using a stippling pattern and a little goes a long way. I like to set my under eye with Mercier eye brightening powder and a translucent powder in my t-zone. Yeah, there is some transfer if I am wearing a mask but it honestly is to be expected. I can blot during the day if I need to but it stays pretty strong for 12-14 hours. I think my skin is better when I wear it. I have mature combination skin that runs dry in certain areas.
Used For Years
Grandiane from SLC
This is my favorite foundation and the only one I use. Shade is a perfect match to skin.
Love love love!
Poe from Universe
I absolutely love this foundation! The color is perfect...the coverage is perfect.
I am 51 and just starting to get a few lines so I'm always wary of full coverage foundations, as they tend to settle in those lines. This product gives good, medium/full, coverage that lasts all day, without settling into fine lines! Oh.. and speaking of lasting... the tube lasts a really long time so you definitely get your money's worth!! I occasionally buy other foundations ... just to see if I'm missing anything... I always return to this beauty!
Not what I expected
Cindy from USA
This foundation is a like a mouse type of consistency. It was definitely not full coverage and it was not buildable and it did not blend in good. Would not purchase.
Hides my spots on my face that I have had a problem with
Nicie from Portland Otegin
It's works great
NOT FULL COVERAGE
Tyler from Pennsylvania
I have freckles and it is very hard to cover them and my acne and this covered NEITHER I will not buy again
thick and horrible
SV from redlands
This foundation is so hard to blend. It is way too thick. Do not reccomend it.
NOT a full-coverage foundation.
Fl48gurl from Hudson Florida
After trying multiple high-end foundations, some of which I liked...some I didn't, I saw this on sale and thought I'd try it. I wish I hadn't . Even though this is a very thick foundation...it is NOT full-coverage at all. It's actually pretty sheer...and it oxidized on my skin right away. It also looked orange around my eyebrows. Within a few hours it was so patchy I had large areas it had just slipped off of....ugh. Not a fan at all of this foundation. Never again.
mom of make-up from Ga
bought the wrong color for use for right now. it's my color for winter. So thats my fault.. Im dark from the sun right now. when I lighten up I will use it. but I love it!
Not full coverage
Air from Flint, MI
Ladies with acne, this is NOT full coverage. Wish I would have stuck with my Estée Lauder.
Not full coverage.
Sad from California
I have oily skin and apparently this was the foundation best for it. This foundation is not full coverage no matter how much you use. It also doesn't blend very well it just looks weird and feels like the foundation is gonna slide off your face. It's not a good feeling. It makes me look like I didn't blend my foundation right and it makes you look weird.
My favorite foundation
Abby from Tuscaloosa
Long lasting 12 hour plus foundation. I don't have to use a primer. Matches my skin tone well and is full coverage without looking too thick.
Not full coverage or 12 hour stay
Dloaspiringmua from Nampa, ID
I have combination skin, when I squeezed it out of the tube it looked clumpy first off so that already have me a red flag, I primed with Nars Pore and Shine Control which by far has been my go to primer as I cannot find any better, when I went to apply surprisingly it blended out well how we did not provide full coverage at all, I even tried applying it with a brush instead of beauty blender but got the same coverage. I set my makeup as usual and after 4 hours the foundation on my nose was gone, I primer correctly and set correctly not sure why it did not stay but it looked horrible and my face turns oily after a few hours as well, going back to Estée Lauder Stay In Place.
Gave a second chance
CPowell from Iowa
I tried this foundation years ago and stopped using it but couldn't remember why, now I know. When applied it sits on the skin rather than blending in and just looks odd in general and as the day goes on it all starts bunching up and looks terrible. Would not repurchase.