Product Reviews Rated 4.1 out of 5 stars
1972 Reviews
Most Helpful Positive Review good sometimes/great all the time Concealed by itself: good
Concealer with foundation or bb cream (esp. If you have dry skin): THE MOST WONDERFUL THING ON EARTH!
I understand some people like to only use concealed and powder because your skin is great and only have a few blemishes, but you will literally get what you're paying for. Medium to halfway full coverage and no more than that (even if you continue to layer it on). This means you can cover up semi-bad dark circles, redness, and hyperpigmentation (by a little though, you can still see it, but good overall.Lasts about 7-8 hours. It wore off a tiny bit within 4 hours, not noticeable, just touch it up with powder. If you have really dry skin and wear this [without] tinted moisturizer or foundation, it will look unnatural and sort of like you're trying to hide peeling skin with a ton of moisturizer.
HERE'S HOW IT WILL BE GREAT EVERY SINGLE DAY. apply primer or bb cream or foundation (I personally like bb cream [and it's ok if the bb or cc or foundation is light coverage. It's good enough to unleash some magic]) then apply this and it will mix/blend in nicely with the cream under it making it look like it's your actual skin. And because you have that little extra coverage, the concealed will fully cover anything. You don't need full coverage foundation because light to medium will be good enough to those who have clear skin with a few blemishes. If you have really bad acne or anything, medium to full coverage foundation is what you need because the concealer isn't that great to cover it by itself.
Most Helpful Critical Review Irritates My Eyes I've bought this product three times, hoping I would have a different experience than before, with no avail. I used this under my eyes and in the center of my face daily, and every single time I applied this it BURNT. I don't mean a slight sting from a perfume scent, but a literal burn where my eyelids and eyeballs turn bright red. I don't consider myself to have super sensitive skin (I can use perfumed products with rarely any issue) but this formula stung my eyes (and skin around my nose) like no other. It would get to the point where my eye would be running so badly that the concealer totally disintegrated within seconds of me applying it. I'm positive that it has to be this formula because I used my Shape Tape today to make sure it wasn't seasonal allergies acting up, and the ST worked just fine. I've also read that other people have experienced the same issue. I'm so sad that this does not perform well for me at all because the coverage was great, and the color was a perfect shade.
Reviewed by 1972 customers Nice shade. Didn't irritate my sensitive skin. 4
Dion from Christiana, DE
I used this for under my eyes and around my nose area, which is always red. It covered nicely. It has a faint scent which wasn't bothersome.
I'll continue to use this because of the coverage and it not irritating my sensitive skin.
It applied easily and blended out nicely.
love 5
alexa from ny
favorite concealer
My daughter like to try new items 5
My of a makeup princess from Va
My daughter who is very into makeup like to try different types of everything. With her summer tan she did not have a hard time matching her "new" skin tone. She says she love this product and is considering this to be her new go to item.
Good 4
Crown from Hill
I love this concealer! My only problem with it is that when this products gets used a lot and is almost ran out that products's doe foot applicator feels like it scrapes my under eye when it doesn't. This products is creamy and so much coverage. I love this but will repurchase If I really need
Great product 5
Budgetbuyer from Indiana
Love this concealer. Doesn't crease and stays on all day
Lightweight concealer 5
Aya from Torrance, CA
It's good for everyday makeup. It doesn't cover much but it's creamy, not drying and doesn't crease or oxidize on me. I use it to highlight my face so this is just the perfect amount of coverage. I've been loving it and keep buying for years! If you are looking for full coverage concealer this is not for you.
Great concealer, but messy packaging 4
AnnieSub from Omaha
I really like this concealer for concealing under my eyes. I like that it doesn't crease or get dry and flaky. I've rebought it at least 4 times.
The one thing that really bothers me is that once you get halfway through it, the product seems always swishes out the sides a bit when you put the top on, so it gets all over my drawer and makeup bag and other makeup making a huge mess. This has happened to every single one I have bought. But I keep buying it anyway because it works so well with my skin.
Great concelear! 4
figuringitoutat40 from SLC, UT
Need a lighter shade, but love the coverage it offers.
good texture, orangey color, cakey 3
Mary from Suffolk, VA
I was hopeful for this concealer after reading reviews, but I am pretty disappointed. I got the shade Light and it was super orange. I didn't think I was that pale, especially considering I use darker foundation with no problem, but maybe something like Ivory would be better. All I know is Light doesn't match the image. It blends out pretty well, but it gets cakey after a while.
Decent 4
Jenny from Chicago
I love that it fits my tone but you really have to build it. Looks flawless but not full coverage. Formula is okay
decent concealer 4
emma from florida
personally i prefer the elf camo concealer over this just because this one does make you look a bit cakey and it creases after about an hour and doesn't look great in light. however, it is decent for the price.
Love 5
Amby Bambi from Texas
I love this concealer! It's such a quick put on and does its job!
It BURNS! 1
kmm2 from Philly
I wanted to like this concealer, considering this collection has other good products that come from it. However, when I used this concealer, it burnt (or felt like a stinging feeling) my under eye. Unfortunately, I had no choice other than to return and get a refund.
It's okay 3
dani from Grand Rapids
I like the shade and texture of this, but it's oddly drying. It can make my under eyes look a little dry. It doesn't layer very well over foundation. So it's nicer for days you want to just wear a little concealer.
This is the one 5
Em from Oregon
I've been using this concealer for years now and nothing can beat the natural and buildable finish! I reach for this 9 times out of ten; the only other concealer I use sometimes is the NARS radiant creamy. But I honestly love this formula way more and the price can't be beat! Lasts quite long for me especially if set with a powder and or setting spray.
Great Product 5
Looking for Beauty from Lake Forest, CA
Many color choices so found a great match. Covers well and is oil free, non-comedogenic and fragrance free. It does set quickly so you need to blend soon after application. Previously used Better than Skin, but can't find it anywhere. Ulta was great about me returning a shade that was too dark for me.
pretty good 4
syd from fort myers
i have been using this concealer since 2020! very nice on my skin.
I wanted to love this but it's a big no! 2
Michelle from Buffalo NY
I like a full coverage concealer and this didn't do that. I also wasn't crazy with the shade selection so that didn't help either . If you like a light coverage this may be for you.
I would buy this again 5
Cd from Cincinnati
I use the product for under eye coverage. I like the way it blends into my skin and it matches perfectly
I keep going back… 5
DestinyL from NC
This is the only product that is NOT Cruelty Free in my collection(my only acception). I have dry/sensitive skin and this is the only drugstore concealer that works for me. I've tried colourpop and elf concealers and those are very drying and I use very little. I wish Maybelline went cruelty free.
Best concealer I've ever used for dark circles 5
Bamber1281 from Michigan
I'm 40 with genetic dark circles. I've tried every concealer under the sun and this is the only one that covers and doesn't cake! It blends so seamlessly. I have had a few instances where it did burn so I can see that happening. I found mine burned if I used it after eye makeup remover so I don't do that. I'll cry if they ever discontinue it. I like it better than Nars or any other high end concealer or corrector even. For me this provides more coverage. I use shade medium and I'm a MAC NC25-30. I like it a smidge neutral and a tad darker because it helps to counteract my darkness. Overall the whole Fit Me line is FABULOUS. I love the dewy and smooth foundation too!
it's good 4
nayeli ! from Concord CA
i bought the shade vanilla, it's good but it's not full coverage for someone who has eye bags
Go To Concealer 4
Natasha from Tampa
This has been my go to concealer for the past few months and I love it. It does a great job of naturally covering up any spots without making it look cakey. I like it because it leaves a natural finish.
Just wish the shade range was a bit better.
Great naturally looking concealer 5
CC from Beaufort, SC
I have loved this concealer for years. I really enjoy the packaging and applicator. This concealer provides a good amount of coverage that is very skin like in appearance.
Perfect Shade Match 5
tay from texas
walnut 57 perfectly blends in with my natural skin tone
