Product Reviews Rated 4.06 out of 5 stars
2095 Reviews
Most Helpful Positive Review Great, but not full coverage or shade selection I really like this. I have the liquid foundation, foundation stick, and powder foundation and I really like it. It has light to medium coverage and I prefer full coverage, so I have to use a concealer on my acne scars. I would use the fit me concealer, because it's an amazing formula except that the LIGHTEST shade is DARKER than the lightest foundation shade. what??? I would give this five stars if I could actually use the concealer, because I love the coverage and wear, but the color is way too dark. What brand would make their lightest concealer darker than their lightest foundation shade??? I want to see an almost white concealer, Maybelline. Us pale folks want to highlight our undereyes too.
Most Helpful Critical Review Love, but... I love this concealer. It stays all day and looks amazing, but they changed the numbering system. My old number was 15 fair. I went to the store today to buy some more because I was running out. I made sure I got 15 because I remember that light was darker than fair and it was shade 10. Now shade 15 is light and the tube says the old numbering system of 10. It's more than a little frustrating because now I have to return the concealer and get my right shade all because they switched the numbering system.
Reviewed by 2095 customers DONT BUY!! 1
liz from washington
i was excited to try this since it was everywhere but once i did it almost immediately started burning/stinging where i had applied it. i blended it in and there was no coverage. (the burning didn't cause any breakouts or redness but it still burned for some reason?) my friend also bought this concealer and it also burned on her.
100% a dupe for Nars Creamy Concealer Custard. 5
pestomom from tampa
Very happy with this find. Have to add a touch more than Nars, but it's been a great concealer. Long lasting and doesn't crease on over 40 skin.
Been using for years! 5
Melissa from Maryland
Love this concealer. Super easy to apply and a little goes a long way. Very natural looking!
Disappointingly Dry 1
Liz from North Carolina
I was excited to try this concealer because I've heard so much hype, but it was a bust for me. Concealer was dry and hard to blend, and once blended you could barely tell it was there. Definitely will not be repurchasing.
DO NOT BUY 1
Layla from San Jose
This has no coverage and doesn't even hide the slightest bit of color.
So good 5
venus from Los Angeles
Absolutely amazing. I use the shade medium, and to prep I use the glossier future dew on my cheeks and under eyes. I use the future dew in general where I'll place the concealer then blend the concealer out and my skin always looks amazing throughout the day 100%.
Great 5
Maddie4 from Wisconsin
I use this as a contour cause I have learned it's easier for me to use darker concealer for contour. So for that it works nice.
Didn't work for me!! 3
Drose from New Haven ,Ct
This shade didn't work for me. I won't be buying it again.
Great product 5
Bell from California
I love this concealer I've bought this 6 different times because it's light weight and has buildable coverage
I'm Not Sure 3
namlx3 from Silverdale, WA
This worked for me when I only needed something affordable and easy to work with for cleaning up my brows. When I began to use it to brighten under my eyes I noticed that it's temperamental; it may end up creasing or even turning into an ashy color (and I'm light-medium olive toned). Then when I moved from a place with a humid climate to one with dry winters, I began to notice that this caused breakouts whenever I would use it in my chin, cheek or temple area. I thought maybe it was a strange coincidence but it seems others may have had the same experience of it causing skin irritation. Perhaps there's an irritating ingredient in here or it's not dry skin friendly as those areas for me are typically drier. It took me years until I finally decided that there are many great and affordable drugstore options when it comes to concealer and maybe it's time to finally move on.
Long lasting 5
Baygirl from Tampa, FL
Spreads evenly and lasts long helps foundation blend in
my favorite concealer so far! 5
Kerstin from Texas
This concealer is so good. I have used tarte ceaseless for a long time and decided to go to a less expensive concealer. I heard that the fit me foundation was really good so I thought I would try the concealer. It exceeded my expectations and has great coverage. Definitely recommend this for a cheap alternative and a great drug store concealer.
Not worth it 1
Kim the runner from San Jose, CA
It has no coverage and barely enough to last you a month in the container.
I love it works really well 5
Cynthia from Mechanicsburg
All things are good wish there was more of it
Good for dry skin 5
S from OR
I used the NARS creamy concealer for a long time then decided to save money one day and purchased this... never went back to NARS. Have repurchased this twice now. Not too drying but enough coverage for my dark circle. And easy to blend
Great coverage, smooth and not drying 5
Sarabie from Bellevue, NE
Doesnt feel dry; a little goes a long way, great coverage
Perfect! 5
curlylucy from New York
Perfect affordable concealer! I just love it! This concealer is perfect for my dry under eyes.
Classic Must Have 4
Helen from Orange, CA
Product is light weight with light coverage. Great for "natural" makeup.
Great dupe 5
Great dupe for nars from Texas
It's a great dupe for the nars concealer.
Does the job! 4
JEN from California
When I first started makeup this was the concealer I'd use and it would make my eyebrows look flawless, but I have oily skin so after hours it would make it almost turn to a watery texture. There's better but this isn't terrible!
Your average drug store concealer. 4
nadine from orlando florida
Okay, I saw a lot of people rave about this product so naturally, I had to try it out. This should be used for a no-makeup makeup look because it doesn't offer a lot of coverage. Before applying this, I recommend moisturizing the under eye so that it doesn't crease. it slightly wears down during the day but it wasn't that big of a problem since my dark circles are not that bad. However, this is an EXCELLENT choice for carving out your eyebrows. It lasted me about 2-3 months of daily wear. Would I buy this again? probably not since I like more high coverage concealers.
Amazing coverage! 5
Victoria from North Carolina
This was the perfect match to my skin like I thought it was too good to be true. It looks amazing without looking like it's caked on. One of my favs!
I love this concealer!!! 5
Leah from Lakeland, Florida
I use this concealer under my eyes to hide my dark circles and it looks amazing and it blends well with my foundation.
One of my favorite drug store concealers 5
Inkeri from Arizona
It is really good, I have tried a bunch of drugstore concealers and this one works the best for me
Can never finish the vial 3
Jay from New Mexico
This is the only concealer I've ever used since I started to wear makeup. It's a good match on my skin. It settles in creases and it's sometimes patchy and does not blend well. I think it's because after a while the formula starts to separate? The last three times I've bought this concealer I've had to throw it out because it just doesn't blend well.
