Rated 4.47 out of 5 stars
Most Helpful Positive Review Not a hoax. It really works.
I usually don't splurge on lotions and I was skeptical of this one. I am losing weight and I have a lot of stretch marks. Since, I can't get rid of my stretch marks I wanted to make sure my skin firmed with the weight loss instead of wrinkling. It says you can tell a difference in 2 weeks, you can tell a difference in 2 days. I recommend it to anyone and everyone who is afraid of a little extra skin or wrinkles from their weight loss. I don't know how well it hold up with a lot of extra skin, but I do know that it helps keep my skin firm when I'm losing my weight quickly. I work out 5 days a week and I'm losing quickly. So, to avoid extra skin, wrinkles, etc I use this lotion and drink a lot of water. Water helps the elasticity of the skin. Being dehydrated can hinder the elasticity of the skin. I wish it wasn't so expensive to a young person with limited income, but it lasts a while and it works. I highly recommend it. I'm a mother with over 100 stretch marks across my stomach (I quit counting after that...) and it works for me. I use it on my stomach, thighs, buttocks, arms, and breasts so that my skin can catch up with the weight loss. Works beautifully!
Most Helpful Critical Review not so thrilled
The product goes on smoothly but doesn't absorb quickly, I only dab a quarter size for my hands and arms and look greasy for awhile. It is okay for me thou because I like Aveeno products.
Reviewed by 73 customers Smelly but hydrating
Chewy from Texas
I have not used this two weeks to know how firming this is but my skin is hydrated after using. The con is the smell. To me it smells like a cheap sunscreen. I almost washed it off the first time I used it but eventually I went nose blind to the smell.
Gave me really very bad allergic reaction
SC from PA
I have never had any allergic reaction to any but this one gave very itchy red patches, it took me a week to get rid of itching.
Next time after a month, I tried this lotion again to give another shot and this time again got itch reaction within 1 hr of applying this.
Meghan from CA
Love the scent and I believe it does help tighten skin, but beware of risk of rash. After one use my shins and thighs were covered in itchy white bumps that turned red and took a very long time to go away. Coconut oil soothed the itching. Tried the lotion again on one area of my legs to be sure that was the cause and got the same rash in that spot. Seems to be worse when used after shaving. I've seen many reviews detailing similar reactions on other sites (including Aveeno's website), and this product has become increasingly difficult to find, so I don't think that's a coincidence.
Smells great and deeply moisturizes
Sleepypup from San Jacinto, CA.
I don't see a difference in my skin's elasticity but this is a great moisturizer. It's lightly scented and quickly absorbs into my skin.
It is able to keep both hands and body moist and not sticky
Ning from Florida
I like the light scent of this product. It can keep my hands moist during this time when you need to wash hands a lot although reapply after using soap is necessary. I did not notice much change in wrinkles.
Smells so good and very hydrating
Kea from Sea Haven
I am loving this lotion. It smells great, absorbs quickly, feels so smooth going on. My only complaint is the amount is too small for the price. I will zip through this in no time. I will make sure to buy on sale though, because it is a nice lotion.
New favorite lotion!
Cari from Texas
If you're thinking of spending over $40 on a firming lotion and you're at the age of 20 where you're feeling pretty self conscious about your skin aging (like me) try this out!
I would say after a month of using this, it has helped improved and smooth out my cellulite slowly and unlike other lotions the hydration doesn't die out (well for me) If you're thinking of getting this for firming, give it a month or two and see if it gives you results with firming wise. Don't be impatient with it, I think it's worth the try and it has such a lovely soft not too overpowering scent. For its price, you can't go wrong! I love this lotion, wish they had a bigger size with a pump.
I absolutely love the smell and how moisturized my skin felt
Chrissy from Lynnwood Washington
I use it before bed and notice how soft and shiny my skin is. It isn't too oily and leaves a great glow to skin.
CC from CT
I haven't noticed any skin firming effects but it smells great and it super creamy. Does wonders for my dry skin.
Deb from Manchester, Nj
I was so skeptical about this "firming" lotion, but thought after reading so many rave reviews, why not? It's not expensive and the worse that could happen is that it's a plain old lotion! Well to my surprise...I just love it. My cellulite looks better than it did and my legs just appear so much nicer. I agree with another reviewer that the product is getting harder to find.
Love this lotion!
Lori from Las Vegas, NV
I love this stuff...I use it after showering on my arms (especially upper arms) and legs. I did notice firmer skin after a few weeks! It has a pleasant light scent and it soaks in nicely - no greasy or sticky feel. I can't find it in the retail stores any more so I order from Ulta online.
Shelly from Blue Springs
A must have!
mid-age runner from Orlando, FL
As an mid-age runner who was looking for something to tighten my skin a bit, without any serious treatments or chemicals, I tried this lotion. Not only does it smell nice, and absorbs quickly, but I did see a change in the tightening of my skin.
I love how this makes my skin feel.
Shopper from New Hampshire
Visible results for a lower priced toning cream
LuLu10 from Destin, fla
This product is really nice for the price. Perfect alone in hot florida weather, may need to layer under another cream in cold, winter weather.
Jen from Grand Rapids, MI
I love the Aveeno brand as a whole, and was looking for a body lotion that really hydrates and firms up my skin, namely on my chest, which gets the brunt of summer tanning. This lotion really does a great job restoring and smoothing!
Bought by mistake
Marge from Chicago, IL
Bought this by mistake. Really like the skin-strengthening cream. Hope this works as well.
Love this product, but hard to find.
Car from Anderson, SC
I love this product and have turned a couple of girlfriends on to this lotion. It is getting harder to find.
This product definitely makes your skin feel so soft.
None from Virginia Beach, VA
As an older woman, my skin needs deep moisturicing to maintain a good appearance and feel. This cream does just that and more. It keeps your skin feeling great for longer than other skin products.
I love all Aveeno lotions
Mamague from Montague Michigan
I use it after every shower
Feels good, smells nice.
Kat K. from La Verne, CA
It goes on smoothly and absorbs quickly. Skin feels good all day.
Love this lotion!
Annie from CT
Always use this lotion after shower. Love it!
Very good product
Lc from nc
Mostly after shower
I love the light fragrance in this lotion!
Danielle B from Cincinnati, OH
I really like this lotion. It smells great and goes on with a non-greasy feeling.
I use it every day
MK from Chciago, IL
Great moisturizer. I use it daily.