Rated 4.37 out of 5 stars
Most Helpful Positive Review Great mascara by a more natural brand
This is one of my favorite mascaras. Sometimes I run out and rely more on one of my other mascaras (hey, I need to have options!). Then I run into Ulta and spot this and forget why I quit using it. The mascara isn't water proof (but they offer waterproof mascaras), but it lasts all day on me for an average day. Some of my days end up being more than just an 8 hour work day - it recently lasted 9 hours of work, plus a quick dinner out, then 3 hours of a training. I expected it to smudge a little, but no problems! I never have issues with smudging for me, unless I rub my eyes a ton or my allergies are in full force.
My skin (and eyes) are somewhat sensitive - not the most sensitive out there, but more so than most of my friends. I have no issues with this mascara, and have been using it on and off for several years now. I love that one quick coat can give a better than natural look, or you can build it up. If you do build it up (which I always do), I love that it doesn't get stiff or flaky. It rarely clumps for me, but when it does, a quick brush through with a lash brush fixes it (this happens if I apply a ton, and again, not often).
Even though it lasts all day on me, it easily washes off with my normal face cleanser (Boscia's Makeup Breakup or an Amore Pacific face wash). I also like that Tarte is a brand with more natural ingredients - okay, it's not all natural and it's not saving the world, but it's a good move if you're looking to start getting into more natural ingredients (also worth noting that natural doesn't necessarily mean better, more effective, or free of irritants!). I know that you're supposed to trash your mascara after 3 months, but since I don't use the same one every day, I never do. If I did use this every day, I think it would last a little over 3 months (I gave a friend a travel size tube I got in a gift set and she has been using it for at least 2 months - she's a blonde and I don't think that the black is too harsh on her at all).
Lights, Camera, Lashes works really well with Tarte's primer but also works well without it (I just find that the primer gives a little more oomph!). It holds a curl nicely, and thickens without huge clumps and adds length. The length isn't very dramatic, but again, you can build it up if you like. My lashes are decently long, and if I build it up too much without letting it dry, I end up with smudges on my glasses and occasionally under my eye brows.
Most Helpful Critical Review Goes on clumpy
I have tested several different mascaras this week. My goal is to find a gluten-free,paraben free mascara that performs as well as Blinc mascara (Blinc is awesome, but contains parabens, so it's time to move it out of my makeup bag). So, among those I tried from the Tarte line were Lights, Camera, Flashes AND Lights, Camera, Lashes. I am sorry to say that both were unacceptably clumpy and flaky. The newer "Flashes" version turned out to be even clumpier/flakier than the "Lashes" version. A positive was that both mascaras definitely stayed put and didn't smudge. That's very good news for those of us with oily eyes. However, the clumpiness and flakiness are show stoppers for me. I tried using a lash primer (Clinique) but it didn't help. I even purchased a metal lash comb and tried combing out the clumps, but that wasn't effective either. To be extra sure before making a final judgment, I tried both of these products for two days each, and got the same result each time. These are fresh, right-off-the-shelf from Ulta, so I don't expect they'd get any better with age. I will be returning both mascaras. I have moved on to Too-Faced Lash Injection, and have had much better results.
Reviewed by 5447 customers It's good
Meh from Farmington
Not as advertised
M from MN
I've tried plenty of brands & types of mascara in my lifetime & I was excited to try this one since it had high stars, but it is horrible! all it did to my lashes was make them clumpy immediately after the first swipe! I always make sure I don't have too much product on the brush & I know how to apply mascara but no matter what I did this mascara always clumped! Very disappointed & wish I didn't waste my money
Max from Los Angeles
This mascara is horrible, please be aware that it can burn your eyes.
Lucky from Ohio
I have had a long love of this mascara. I have fairly long lashes and I like a full look, and I find that this does the trick. Great for lengthening and for volume, and lasts but easily comes off at the end of the day. Feels comfortable, I cannot stand sticky feeling.
Smudges In No Time
MCM from Rhode Island, USA
I was really pleased with how my lashes looked when I first applied the mascara, but saw smudged raccoon eyes when I looked in the mirror an hour later. Tried again to see if it was a fluke. It wasn't.
Too much fragrance
Claire 89 from PA
Please make a fragrance free version or at least cut out more of it. Every time I wear this I get bad headaches by the end of the day, and I'm pretty sure it's from having perfume so close to my eyes! Other than that, besides being a little flaky this does do very well in regards to lengthening, thickening and curling my lashes. Just please stop with the perfume!
Lakeisha from Oregon
Gives me long and full eyelashes. Love it!
steph from Nevada
Tried it twice during the sales. Will not buy again. Uneven application and flaked off each time.
Squeakalina from IN
This was in no way better than anything I have bought for 1/4 of the price. It's actually worse than because it doesn't dry fast enough.
Christina217 from Bel Air, MD
I normally don't buy expensive mascara but when I do it's always this! It does what it's suppose to do and makes your eyelashes look a amazing.
My personal holy grail
Jrich719 from Texas
I want to start out by saying I'm frugal. I will not pay for something because of the brand. I want cheap. But I cannot find a mascara that works as good as this one. It's THE BEST!! My lashes are full and beautiful! No clumps. Occasionally I have some fall out but it's so minimal that I don't care. I'll never buy anything else.
Grace from United States
My previous fav mascara was the Tarte Sea Surfer Curl mascara but I recently tried this and fell in love! Good for short straight lashes, even if you don't curl them
Love this mascara!!
Jackie from Ocala, FL
This product is amazing!!! I have used everything from drug store brands to high end retail mascara and this one is the BEST! Lot of volume, length and lasts all day and night! I never have to worry about touching up my mascara because it's rubbed off..
I like a conditioning mascara. This fits the Bill.
Joyce from New Haven Indiana
Holds up great
Flakes like crazy
Baycyd from Washington
Love how this mascara makes my lashes look but after 1/2 he, there are little black specs all over my face. No thank you.
Absolute fav mascara
Lauren from North Carolina
I LOVE this mascara. It's been my favorite for years. I have super blonde invisible eyelashes and this really helps make them look dark and luscious and defined without being clumpy at all. I hate the look of spidery, thick, clumpy mascara and this is perfect for me. It's natural looking but dramatic and beautiful
Stephanie from Texas
Absolutely buy again
Terry from Ogdensburg, WI
This is one of my absolute favorites goes on easy stays on all day and doesn't iritate my eyes at all.
Lety from Pasadena Ca
Makes my lashes look fuller and longer
I wanted to love it
D from WA
Really wanted to love this one because I like the brush size and the application of the product but every time I wear this it runs down into my under eyes
Not for greasy eyelids or hooded eyelids
Candy from Washington State
I'm giving this 4 stars for it's amazing volume and length. I will still use this for a winter time mascara. However, in the heat of summer and my oily hooded eye lids, it leaves black smears within half and hour of wearing it. I was running errands and looked in my car mirror and it had smeared under my brow. I looked like I had put on black shadow on in the dark. Also, this does not irritate my sensitive eyes.
Love, love, love!
Chris from Missouri
My go to mascara!!
Dry flakes and drops
Geri from Los Angeles
My lashes would drop throughout the day. It did not give me a full effect like the Lancôme mascaras. Maybe I got a very old batch but it was very disappointing. Returned and got my Lancôme.
Worth every penny
Libgirl from Joliet, IL
I have a friend who always has gorgeous lashes, so I asked her what she used. When she told me Tarte, I decided to give it a try. I love this mascara. With other mascaras I have tried in the past, it seemed you could never see my lashes. With Tarte, I finally have the lashes I always wanted.
averi (they/them) from alabama
i got this in october 2020 as a birthday gift from ulta, and i had been wanting to try it. i use it almost everyday.
it separates pretty well (not as well as the stila huge but pretty close), and does a good job of lifting and adding length. it doesn't flake and it's easy to take off with soap and water, which i like- after experiencing buildup problems with waterproof mascaras by maybelline.
it's a really good brand too: tarte products are vegan/cruelty-free, gluten-free, and without parabens, sulfates, phthalates, or other nasty stuff. they do a really good job of using natural ingredients, and also have a history of using sustainable packaging methods.