Rated 4.42 out of 5 stars
Most Helpful Positive Review Holy Grail!
I have oily lids, so finding an eyeliner that'll stay put was a real challenge. When I went into Ulta I was at my breaking point, ready to give up on eyeliners and join a convent or something. I told an employee my problem and she led me to the UD 24/7 pencil. I had already tried the pencil and wasn't all that satisfied. I asked what she recommended for the upper lash line, and she handed me this eyeliner. It was my first high end product and I was nervous about spending that much money on eyeliner, but I was desperate for a solution so I bought it.
Flash forward seven months, and this is hands down my go-to eyeliner. Application is easy, and its easy to fix mistakes since it doesn't dry instantly. But when it does dry, it stays on for a good portion of the day (again, I have oily lids so there are days when it'll fade away). I usually use this to tighten my lashes, and for my purpose it does the job just fine. When I apply it on my actual lid, it does just as fine. It can fade as the day goes on, but if it bothers you, just go over your line once more.
I couldn't recommend this eyeliner enough! Whether you have oily lids or not, this is definitely worth a try!
Most Helpful Critical Review Good Eyeliner Formula, Bad Eyeliner Tip
I looked into purchasing this eyeliner for a long time, mainly because it is on the pricier side. I didn't want to waste my money, but this product was recommended to me by several people, so I finally bought it. I was excited to try it out, and for its first couple of uses, it worked well. The formula is great. It is opaque and easy to remove, although I've found it really isn't waterproof. Unfortunately, very soon after I began using it, the tip would run dry before I was able to finish my eyeliner. This was incredibly frustrating, and it has been a problem since I first began using the product. I did some research and this seems to be a reoccurring issue some people are having with this eyeliner. I think that at this price, this product should function much better than the way it does now.
Reviewed by 6882 customers Skip this
Summer from Los Angeles
Returned it because it dried out in two weeks? Formula isn't what it used to be. Still is transfer proof though if you get luckily enough that yours doesn't dry out.
Don't buy this
Kalliah from Woodstock Square
I bought this today because it was one of the highest rated but when i tried to use it the tip was already dry and I could only use the sides of it. It also wasn't waterproof and smudged very easily.
I use this exclusively
Shelbs from Raleigh, NC
I have used this eyeliner exclusively for almost 3 years. It goes on great and holds up to allergies and eye watering. 10000% recommend it.
Nyx is cheaper and works better
Yuh from Houston
Color is more black than blue and it's not good quality
Ruby from Pittsburgh, PA
I've been buying this liquid eyeliner for probably 6 years now. Hands down the best! Felt tip liners just give more accuracy in my opinion. The product is *chefs kiss*
Stila eyeliner is consistently good.
Jo from Seattle
I have used Stila eyeliner off and on for years. It holds its own with Armani, Trish McEvoy, and YSL.
Worst eyeliner I have ever tried
Disappointed buyer from CO
No star if I could
Courtney from North Carolina
My BFF introduced me to this eyeliner. I love the way it's easy to apply and it lasts forever without drying out.
Perfect color, Perfect function!
Arlee Active from Chandler, Az
use it daily, color is neutral, I can control the size of the line, stays put!!
Kelcey from Surprise, Az
Price point is pretty high for the low quality it is. It goes on almost see-through. Have to go over it a couple times. Also, the tip completely dried out after two uses. Yes, it was closed. Super disappointed as I am wanting a good, nice black eyeliner that stays. But this is just super low quality for a high price point. Nyx has better felt tips than this.
Succulently from Los Angeles
There is no better liquid eyeliner out there.
White is patchy
Ally N from Kansas
The white shade is very patchy. If you have colorful eyeshadow, it makes the brush tip that color so the product isn't white.
Works well but not waterproof
Ally N from Maize, KS
It is a really pigmented black eyeliner. It isn't waterproof though. If you are in water and you rub your eyes it comes off. The tip isn't very precise, but it is easier to fill in.
Liz R from Council Bluffs, IA
Just use like a felt tip pen and draw on your desired liner look... Easy Peasy!
I used to love this but not anymore!
cici from PA
I usually don't write reviews but I had to on this one. I have bought this almost every 6 months in the last few years. But the ones I recently bought have been so bad. I returned the one I bought online as it smudged and transferred so quickly, then I bought one at the store, which has the same issue! Now, the hassle of driving almost an hour to make another return is too much for me. Maybe they changed the formula or maybe ulta just has defective pieces left, who knows. Just know that you could get lucky and get the original good one or you could get one that runs, and isn't waterproof, just as some other reviews also mentioned! I'll have to look for a new eyeliner now, smh
My favorite eyeliner
Alison from San Francisco, CA & Orlando, FL
I've been using this eyeliner for approximately 10 years now and it's still my go-to. It's high quality and actually does stay all day. I love all colors, but the intense smoky quartz is my favorite! It's not as intense as the black and really makes my blue/green eyes pop!
LindaR from Westlake Village,CA
I return to this brand year after year. I try other brands for fun but these truly are the best liquid eyeliner on the market.
I've bought this again and again
jh from Sunny Fl
Deep pigment. Easy application, doesn't tug skin. Stays all day :)
CD from Laredo Texas
I love this eyeliner. It stays on all day.
Will buy over and over
Holly B from Kansas
Love this so much!!! Stays in place all day!
Great in all respects
Sue from Grand Rapids MI
I use eyedrops 3 to 4 times a day and this eyeliner does not wash off, a wonderful thing! The tip has not gotten "mushy". This is the first liner I plan on buying a second time.
Mez from Tx
I'm not really good at eyeliner but this product makes eyeliner so easy! It's really easy to use and it's the perfect matte black eyeliner. Totally recommend!
My go to eyeliner
Mimi from Anaheim, CA
This is the only eyeliner I ever use. I love that the marker tip is soft and not super hard to where it hurts to put on. It glides on like butter and you don't even have to put effort into pressing it onto your eyelid to get a nice pigmented line.
A little disappointed
Yaya from LI, NY
Too streaky. Have to "draw" line a couple times to get color payoff
Do not like this liner
Texokie from Ardmore, OK
This eyeliner doesn't stay where you put it and it's difficult to apply.