Size 0.17 oz|
Store & Pickup Availability
IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara has a buildable formula that defines, curls, separates, lifts and volumizes lashes.
How to Use
Shipping & Coupon Restrictions
Rated 4.23 out of 5 stars
Before I go into the review, I just want to say that if you are going to buy this mascara, it's better to just buy 2 of the travel size. Not only will you get more use out of the product before it dries up/gets gross, but you actually end up with an extra 1ml for the same price! Moving on...
Okay, so I wasn't super happy to be getting a mascara travel size for my birthday gift (yeah yeah, crying about a free gift, I know), but I gotta hand it to It!Cosmetics, because this is probably my favorite mascara to date. I already have decently long lashes, but they are very straight and don't hold a curl well. I've tried curling mascaras before, but none of them seem to do the job like my eyelash curler does.
This is completely different. A few swipes and not only do my lashes curl like magic, but they are literally hitting my brow bone with how long they are. It's perfect for when I don't have time to fuss with much makeup. This and some lip stick and I'm good to go! This thing is in "late to work" travel bag, but I find myself constantly pulling it out to use regularly too.
So I guess what I'm saying is: Thanks Ulta. I'm enjoying my gift.
I have always had a very hard time with mascara- since I could start wearing it I have always dealt with it flaking off underneath my eyes to the point that I am incredibly self conscious about it happening anytime I wear it and getting that pitiful raccoon eye look. I received the sample size as a present a year ago and have finally found a mascara that does not flake off on me! The only bummer is that my lashes do not look full or voluminous in any way- it just covers up my blonde eyelashes. I also am constantly poking myself in the eye with the bristles for some reason, a problem I have never had with fuller mascara wands in the past.Just purchased my second one and will continue to- but it in the travel size since I do not wear it very often and did tends to expire before I can finish it, that would not be such an issue if it wasn't so expensive.
Penny from California
This mascara gave me lots of volume which I love but the tube dried out awfully fast
Mad from Florida
For the price of this product, you would expect better. It is pigmented and has a nice brush, but it flaked horribly and felt very heavy and clumpy. There are plenty of drugstore mascaras that out perform this prestige one.
WiscoDrew from Franklin, wi
My favorite mascara ever!
Levi from Texas
It flakes all over everywhere and it's super clumpy and dry. I hate it
Brooke from Florida
I got this free as a diamond member and I absolutely love it! My lashes look SO long and thick. It doesn't flake at all for me. I highly recommend
Cece from Tennessee
I prefer the Blowout mascara by the same brand, however I did like the length this one gave my lashes
sam from chicago
got this in my ipsy and im not a fan of this mascara whatsoever. its soo clumpy and flakes terribly. i also got raccoon eyes throughout the day😑 there are so many better drug store brands that do a better job than this one...
Kaitlyn from Houston, Texas
This is such a great mascara. My eyelashes look longer and thicker. While this doesn't hold a lot of curl, I've gotten a lot of compliments on my lashes while wearing this. It is waterproof, and pulling on the eyelashes doesn't cause the mascara to come off on your fingers as much as other mascaras. It's smugeproof as well. There is some fallout from throughout the day and upon application, and there is some clumps of masaraca on your eyelashes when you apply. Some lashes do stick together as well. Overall, this is a great product and I recommend it if you are looking to have fuller lashes.
London from Bloomington
It's really not worth the money. It doesn't hold a curl at all! I curled my lashes before applying and did two coats and didn't get any curl at all!
Lala13 from Alma, AR
After trying several previous It Cosmetics mascaras and ending up with them running all over my face, I wasn't keen to try another, but my sister in law gave me the Superhero mascara for my birthday and I LOVE it! Super black, makes your lashes look super long, keeps the curl, and it's super waterproof! Will definitely repurchase!
Faith N from Arkansas
So girls I have short wimpy lashes that look nonexistent. I've tried so many mascaras and they were okay but this made my lashes so BIG and LONG! This is the only mascara SO FAR that has done this for me. Who knows maybe I'll find a new one, but for now this is my NUMBER ONE ✨
Ana from Virginia
I usually don't leave reviews but I bought this product because of its praise in the review section. I don't know if they're paid comments? But this is the worst mascara I've ever tried. It doesn't separate lashes because of the thick formula, so they clump together in one big wad. They curl downward because of the formula as well (weighs them down). And it flakes.
Tkirsch88 from Allardt, TN
This is truly one of my favorite mascaras! I love this size because it travels well in my purse. I always recommend this to those I know.
Kayla from Michigan
I finally splurged a month ago and bought the full size of this, which is one of my favorite mascaras, but I've only had the sample sizes. I hated it, I thought they changed the formula. I grabbed this small baddie, and it's the mascara I know and love!
Cinthia from Indianapolis
I love product and it my favorite mascara and I alway buy the small one
Caoimhe from IL
Looks natural while still being super lengthening. Stays all day and isn't clumpy. It's quite pricey but it's worth it in my eyes considering how great it is.
Beth from Ky
Tess from Allentown,PA
The second day of use the product clumped on brush. By afternoon is was underneath my eyes .i have enough trouble with dark circles to use a product that doesn't stay put.
Hooks from Abingdon, MD
To enhance my lashes
Bren from Cumming, Ga
Super hero is amazing-get compliments constantly!!
Sheb from Phenix city, AL
Seems to clump after using a bit
Mary from Visalia,California
I need ru buy again
Btmddd from Ohio
This is a great product! Lasts all day and really makes the lashes long.
blondebaby from sarasota, florida
Not worth it. Love everything else from IT except their mascara
Glendy from Avondale AZ
I love this product leaves you a spectacular look on your eyelashes