Rated 4.26 out of 5 stars
Most Helpful Positive Review 11/10 recommend survived falling accident
I fell 5 feet and hit a ledge then fell another 8 feet onto bricks, minus the dirt and blood my foundation still looked flawless! 😍
Most Helpful Critical Review Somewhat drying, coverage isn't really there.
From a distance, this foundation looks great. But once you get up close, I can clearly see dry patches on my skin (around my nose and blemishes), as well as red discoloration coming through after two layers. I have combination skin and it is difficult for me to find a product that hydrates dry parts as well as calms redness and acne. I used this with the Hangover Rx primer, setting powder and setting spray. When applied with a brush, my dry spots were completely irritated and lifted up and I could see redness clearly. When applied with a sponge, the dry spots weren't as obvious, but after a few hours, they began to show through as well as discoloration. The coverage is listed as medium-full, but I would call it sheer-medium coverage. The pictures are after a few hours of applying with a sponge and you can notice how my pores are obvious as well as dry spots where the foundation doesn't lay right.
Reviewed by 12235 customers The Winner
Jen from Columbia, SC
Great for combo skin. Finish is matte but NOT overly matte...just enough coverage to look natural and not like you've caked on a lot of makeup!
I want to buy this product again
Yesie from Salinas ca
It's Matt but not to Matt
Bri from Nah
Great coverage, and lightweight!
Catherine from Texas
For something that is supposed to contain hydrating ingredients, it did a pretty terrible job at being a hydrating foundation. I thought maybe I picked up the matte formula by accident. But no. I have very dry skin with an oily t-zone and it even looked dry on my t-zone. Also the coverage wasn't great and it felt too dry on my face to add more layers. Returned.
Absolutely love this foundation
Kae from Corvallis, OR
I was using Tarte Amazonian clay foundation (which I loved and also highly recommend), however I've developed a lot of redness and dry/flaky skin the last few months and this foundation has been the only one that covers the redness and breakouts without flaking off or looking super caked on. It's lightweight, but buildable with full coverage and doesn't leave me looking oily. Highly recommend for dry skin!
Majesticname from Ogden Utah
Glad I bought it for my Hawaii trip coming up it help putting on a coverage to hide flaws
Always a staple in my makeup collection
Andrew the Braungard from Lancaster, PA
Nice medium coverage foundation that is easy to build and feels comfortable on my skin. I love that there is built in skin care as well.
emoney from Tn
I seem to forget how much I love this foundation until I go without for a while and come back to it. goes on soooo smooth. super high end feel. flawless skin...
you need this foundation. you just do, so put it in your cart. go ahead, I'll wait.
Does not live up to its name for 24hr
Lea from South Texas
Plain simple & short, full coverage YES! BUT this foundation could not withstand 5 minutes of my face mask much less a tad bit of sweat. I thought maybe give it a second chance & it did not succeed the obstacles that consisted of rubbing, humidity & all day wear, it was a failure. If you want waterproof, transfer & smudge proof I DO NOT RECOMMEND THIS FOUNDATION! Just glad I was able to return it & jump into LANCÔME
My search has ended...finally!
Shortie from NYC
I was a devout ELDW fan since FOREVER, but when I purchased my newest bottle a couple of months ago I hated the way it looked. I scraped the bottom of my old bottle, wore it the next day to compare, and loved it.
In my opinion, they changed the formula.
SO, it took 2 months and too many returns until I found Born This Way Matte 24. It is fantastic. If you like full-coverage, last-all-day, sweat-proof makeup, that looks good on your skin...THIS STUFF!
Producthaven from Atlanta, Ga
Absolutely love this foundation! Great coverage without a cake look or feel. Definitely smoothes skin and visibly reduces the look of my pores.
My new "can't live without it product!"
Best I've tried so far....
Isaac from Denver
So this foundation is really good for my skin and helps me not break out. I don't know what it is but drugstore always breaks me out and some luxury where as this doesn't abs I put 5-6 pumps on my face everyday for 10-17 hours. So it's on a long time and still preforms pretty well. I does let oils come through which is annoying to keep using powder to touch up bc I end up looking like a grease factory. Doesn't last the longest and transfers. Looks pretty natural which is something I don't like. I like to look like I have a lot of make up ...
The plastic look is the goal for me. So if you like pretty natural this is good. Doesn't really crease or crack also doesn't pronounce wrinkles or pores like other foundations. A little pricey but worth it not to break out.
Best foundation hands down!
Kacie from Ohio
I will never use another foundation!!! This is a dream foundation!! Best natural looking build able full coverage that's NOT CAKEY. I'm in love!!
This stuff works
Nic from Ohio
It is well worth the money!
Tiffini from Burlington, NC
I loved the way this foundation looked and felt on my skin. however is didn't last long even with setting spray.
Wanted to love it..
Shelby from TN
I really wanted to love this foundation, it has great reviews! Unfortunately even after trying multiple different application methods and primers it just does not sit well on my skin. I have large pores and texture on my nose and it sits HORRIBLY, it enhances the imperfections on my nose. It's fine everywhere else except where I have texture...
JG from Chicago
This is, by far, the worst foundation I have ever used. It looks GREAT when initially applied, but it oxides horribly. It also is not long-wearing and leaves a very patchy look.
One of the only foundations that work for my skin!
Callista from Springfield, IL
Probably one of the best foundation with my skin type. Doesn't crack on me and lasts quite awhile. I use the nars creamy concealer with it and it is pretty much perfect🥰
Bo from Blountstown FL
Made my skin look younger
I have been using this make up for 5 years it never lets me
Crystal from Santa, New Mexico
I use this product on the daily it looks very natural people always say that it looks like I'm not wearing makeup it always last me for a about 6-8 months love that but it is expensive but worth it.
Absolutely love this foundation
A from Oak Ridge Tn
I honestly have never had a foundation I love this much!!! I don't wear makeup that often but this will be my go to from now on for sure!!
Best foundation ever!
Brylee from Tennessee
This foundation not only has amazing coverage, but it comes in almost every single skin tone you could imagine! The color match is amazing and Even with great coverage it doesn't look cakey. It gives you a nice natural smooth skin look
Kacie from Ohio
Flawless and smooth, I love it. Use a primer( allow time to dry) then a moistened beauty blender and you will have perfect foundation coverage that's lightweight feeling not caked. Easy, buildable coverage!!
Aubrey from 16201
It's easy to blend and buildable, but leaves skin looking cakey.
I love it
Liz88 from Modesto ca
First time using it