Rated 4.39 out of 5 stars
Most Helpful Positive Review I love you, mascara
I tried Bad gal and it was immediately a definite no go. I was then recommended this little baby, and OH YES! A must have from now on. It does give me a little curl, but not to the point where I don't use an eyelash curler. Length and volume is perfect!
Most Helpful Critical Review not bad
So let me start by saying I have long but stick straight lashes and if i want curl, it'll be me and my eyelash curler in front of the mirror for half an hour. I have used every mascara invented and finally gave up and got extensions. I am currently taking a break from them to give my eyelashes a rest so I've had to go back to mascara. I was glad to hear Benefit came out with rollerlash and it was the first thing I bought after removing my extensions. Curling is the best I've seen...but that's not saying much, just look at the pic. But it is the best I've used without an eyelash curler. As far as clumping, it's awesome. I didn't need to use anything to separate my lashes which is usually a problem.
Reviewed by 8325 customers I would definitely buy this product again
AZ from Albany, NY
The best product I ever purchased I'm not a mascara person..I have tried Marc Jacobs but not a great fan of it it dried up very quickly and was so clumsy..this benefit mascara was so good, easy to apply, doesn't dry or gives that clump feel..does what it says, curls and lifts your lashes as you apply..this is my third purchase I gifted this mascara to my sister and cousin..she liked it a lot..I would definitely purchase as I finish this bottle..
Lar1215 from Bristol, IN
Honestly, this is the first mascara that I feel doesn't clump up or make my under eyes dark.
The brush is so nice and curved perfectly.
Will never use another mascara again.
My new favorite mascara!
Bre from California
I love this mascara. It gives great length and curl to my lashes. It can give more volume when applied in 2 or 3 layers. I usually use 2 coats, and I get a lot of compliments on my lashes! I bought this to avoid having to use an eyelash curler, and it did not disappoint. It makes my lashes look like I used a curler. The curl doesn't last all day but the mascara stays in place all day without any flaking and smudging. I recommend this product to all of my friends and family.
Em from harrisburg, pa
This is my favorite waterproof mascara! I had an allergic reaction where my eyes swelled shut (NOT from the mascara) and this guy didn't move a bit! Its also not clumpy at all. A little pricey but definitely worth it!
GA Peachy from Atlanta
Absolutely love how my lashes look using this mascara! The mini-size is perfect, I don't wear makeup often and full-size tubes go bad before I can finish them.
Saya from Chicago IL
I purchased the mini because I was not convinced to spend ~$25 on the full size mascara but I am sold! I have not had to wear false lashes anymore! This mascara actually does what it says it will. It lifts, curls, and darkens your lashes so they look full and you look wide eyed and awake! Love it so much.
Might work for short lashes, not the best for long lashes
Samantha V from Utah
I bought this during a sale because of the thousands of great reviews, but really don't like it much. I have naturally pretty long and full lashes so generally prefer volumizing mascara more than lengthening mascara, and while I'd say this mascara falls into the lengthening bucket I don't think it really gives much length for me. But that being said, I could see that this might work well for people with shorter lashes. Regardless of lash length, I think this will still look a little spider-y on everyone so I would not recommend it for anyone with sparse lashes. The formula is interesting in that it goes on kind of wet so your lashes start to clump together, but it also dries quickly so you dont have much time to manipulate the clumps before you will start to get flakes from messing with it.
Overall, if you are going to buy this at full price I believe there are other mascaras out there that are better. If you are only buying this when on sale, I think there are some drugstore options that are better.
This is honestly my favorite mascara I have ever worn.
Sarah from Berryville, VA
This is honestly my favorite mascara I have ever worn. It extends your eyelashes very well and the formula is super rich!
Best. Mascara. Ever.
Melissa B from Ellensburg WA
Flips my lashes up and keeps them there all day. Never flakes or smudges. I always get mascara on my lids with a straight wand, but the curved wand prevents that entirely for me.
Jenna from Beckley Wv
The ratings were so great for this mascara and I was so excited . But after today I want to throw it away . It's thick and heavy on the eye. I didn't see any length and when I took it off with a makeup wipe it wouldn't fulling come off my lashes. I'd rather have any cheap brand over this .
I would buy again but not from Ulta.
Ash from Virginia
The product is great! Customer service not so much.
Mavis from Olympia
I did not see a big difference from my previous massacre. I was disappointed. I will be returning it.
One of my holy grail products
Lisa H from Costa Mesa, CA
I love this product, makes lashes super long. Love this and will purchase again and again!
Clumps and Racoon Eyes
SavannaDara from Lubbock, Texas
I'm not a big fan of makeup, but when I do wear it on occasion, I want it to work really well - this mascara definitely delivers on all of its promises to lengthen, thicken and curl, but it clumps so bad! I spent twice as much time trying to separate my lashes than I did putting it on.
Hayley from California
This mascara is amazing! It really lifts my lashes and makes them super long. The only thing I have noticed however is sometimes throughout the day little pieces of the mascara will fall into my eye and cause irritation. Otherwise it's great!
My favorite mascara
BusyMom from Boise, ID
And I have tried a lot of different mascara brands. No clumping and looks natural.
Amazing from Nc
Been using this mascara for a year and all I can saw is WOW. I use any old mascara for a base coat and then go in with this mascara. No other mascara gets my lashes as long as roller lash does. Get compliments all the time:)
Best mascara ever!
Jani from Michigan
Easy application, elongated and accentuates lashes to their fullest. Stays on all day/night and doesn't smudge.
I use this product every day and have for years!
Les from Indiana
Absolute beast mascara!
Brokenwand from Tampa, fl
Loved it until the wand broke after a week, maybe just a one time defect but I like the other mascara line better
This is so GREAT!
Great from Anderson
It really works you can use a little or alot it works!!!
Best mascara I have ever used!
Just Me from Johnston Rhode Island
Best mascara I have ever used.
the BEST mascara i've EVER used
Eleanor from Lakeland, FL
Literally my favorite mascara. I've been using it for 5+ years now and I'll never switch. My lashes look their best with this mascara, however, my only complaint is that when applied to my bottom lashes, the product sometimes leaks into my water line and can smudge. I think that is a universal issue though, not the fault of the product. 100% give it a try!
Josie from Keyser WV
I have tried many brands of mascara throughout my lifetime and this one has been the best for me. After using some mascara's it would start to clump but not this one!!! I will keep using this product as my number one go to mascara.
best there is
m from Chicago
I have tried so many brands of mascara. this is the best at lengthening without clumping. dries fast. doesn't flake or run when I sweat.