Product Reviews Rated 4.1 out of 5 stars
245 Reviews
Most Helpful Positive Review I'm a fan I use this brush on my It Cosmetics "Hello Light" Anti-Aging Powder Illuminizer.
At first the effects were so subtle that I thought the brush was too light, but all day i noticed that my face had just the right amount of glow. So the ability to add more product is there and takes some effort, so if I need a little more highlighter I just tilt the brush fan sideways. But really, this whisper-soft brush has rectified my bad habit of over-applying. Plus, it's so gentle and soft that I don't feel like I'm spackling more onto my skin.
I love the plastic head protector case that slips on and snaps shut!
Most Helpful Critical Review Not a fan of this fan brush I was a little disappointed with this brush. Was looking for a good sturdy quality fan brush for contouring and couldn't find one. Saw this brush at Ulta and decided to take a chance on it even though the price was a little steep for my taste. Tried it and the first time worked wonders. However, once the bristles were put to use several times and washed, the brush is pretty much useless. I may have gotten a bad brush but I must keep it honest. For the price, the fan brush didn't do it for me. Needless to say, I'm still looking for that quality brush at a decent price.
Reviewed by 245 customers Junk 1
Makeup Codess from Georgia
My best friend bought this for me last Christmas and it is not what you expect! The low bristle count hardly pick up any product or evenly distribute highlighter or blush to your face. Beware of IT brushes made for Ulta. In this case, you get what you pay for.
I adore this brush! 5
SusannahRPV from Rancho Palos Verdes, CA
I absolutely love IT Brushes, and this brush is no exception. This is the perfect brush to apply my highlighter. It's a quality brush, soft bristles and easy to apply. I highly recommend this brush to add to your collection.
Useless Fan Brush not worth the money 2
JG from Montana
The fan brush I received was pretty useless. It didn't hold any product so I couldn't even use it for highlighter.
Like other reviews state, this is not a dense brush. 4
alyssa after all from NYC
This is a great brush for people that DON'T want an insane amount of highlighter. (IE, going to an event with flash photos, daytime, etc.) It's a brush that will give you that subtle lit from within look, without looking like you consulted IG and Youtube on the beamiest highlight out there.
I Adore It Brushes for Ulta 4
Agent Snogpitch from Olathe, KS
I'm skincare obsessed, but new to makeup. My latest endeavor has been teaching myself to highlight and contour. I have always been a huge fan of It Cosmetics until L'Oreal recently bought them out, and apparently a lot of their products are now being made in China, of way lesser quality ingredients, etc. However, I will always love It Brushes for Ulta. I don't know if THOSE are still made in the US, but I can confidently tell you they are still made to be high quality! I love, love, love how all It Brushes come with their own little protective case around the bristles that easily slides off to use it and keeps it clean and protected onece you're done using it. It actually kind of blows my mind that other brush companies have not started packaging their makeup brushes that way, too, because, frankly, I see no better way to keep your brushes nice and clean. I also am a huge fan of the It Brush Bath brush cleaner spray, which I use with all my makeup brushes, It brand or otherwise. I have to admit, I have not mastered the use of a fan brush yet, but hey... this brush is beatiful and I want to learn how to use it properly, ASAP!
Like it 5
LS :) from LA
Easy to use for powder highlighter and quick to clean. That's all I wanted it for and I'm happy with it!
Use it to brush away fallout 5
LGee from TN
I use it to brush away eye shadow fallout and it works well. Very soft bristles. I haven't used it for any other makeup techniques but I'm sure I will eventually.
Not dense enough 2
TaraZ from Pittsburgh, PA
This brush is soft but it is not dense enough for highlighter at all. It picks up no product, so you can't apply anything to your face. Returned.
It's Ok 3
Jocelyn from GA
This brush is not good at applying highlighter. It doesn't pick up much product and bristles are too far apart. For wiping powder away from the face, it's alright though!
Not very happy with how this brush applies products to the s 3
Cassie from Oceanside Ca
I tried it for highlighter, bad idea does not show up no matter how much I build
Ehhh.. 3
Megan from South Carolina
Maybe I don't know the right way to apply highlighter, but I just don't think this brush picks up enough powder to make a difference in my make-up. Didn't return, but not sure its the best brush purchase I've ever made.
I would buy this product again 5
Sweet Tomatoes from Houston, TX
I LIKE IT
Best fan brush ever! 5
NYdiva25 from New York
IT brushes are, hands down, the best brushes I've ever used (and worth every penny) and when taken care of, they will last for a very long time! This fan brush is great for hi-light & contour palettes and I have several 'IT brushes for Ulta' and can't say enough good things about them!
Great brush 5
Christy from Tehachapi, California
This is a great little brush or highlighting I love the cheekbones on the nose and on the size of the forehead. I've been looking for for a while and finally found it at Ulta!
Perfect highlighting brush 5
Riahonfire from Utica, NY
It's the perfect size for applying highlighter to face and collar bones! Not too big, applies powder evenly and without wasting.
Perfect for great application 5
Chanelgirl from Nj
Love the product and I used it on highlighter and powder love love love it
First fan brush 5
MeShell from Bandera, Texas
I bought this for highlighting. I've been using eye brushes for my highlight and thought I should finally try a fan brush (since all the youtubers use them). Must say, I can tell a huge difference! I cant compare this to other fan brushes since this is the only one I've tried, but I have no complaints!
I did buy it again 5
Elyssa girl from Long Island, NY
I now have 2, one for bronzer, the other for highlighter. brush is just the correct size and width
Great product! 5
Jess from Oakley
This brush applies my highlight flawlessly!
Nice Brush 4
Jane from Michigan
My first highlighting brush. Great quality, and I am glad I have included it in my routine. But very delicate, not good for travel unless you have a protective case.
Soft, quality brush 5
Leslie13 from Texas
I love It brushes and this one is no exception. It picks up the perfect amount of highlighter to dust on to my cheekbones and other areas I want to strobe.
Perfect for highlighting 5
Angfagin from Massachusetts
My niece had this brush and I felt in love
Best brushes ever 5
Shorty from Phoenix AZ
These brushes are the best on the market. They are worth the money. Clean and care for them, will last for years
Removes mascara flakes 5
Peaches from Washington Utah
I bought this to remove flakes from the masaca and eyeshadow dust under eyes. Works good gentle under the eyes.
Highlighting staple 4
Mikki from Houston, TX
I love this brush for everyday highlighting. It picks up just the right amount for a subtle glow despite the super soft yet less dense bristles. I typically use my Essence Pure Nude highlighter; I swirl it in 1-2 times and it applied just fine. Now is it for a super blinding metallic looking highlight? Probably not. You're better off using a dense tapered highlighting brush for that. But it's still a good brush, just be aware of your needs.
