Product Reviews Rated 4.4 out of 5 stars
591 Reviews
Most Helpful Positive Review SHE SAID, "OMG!" MOTHERS DAY I bought this iT Cosmetics Foundation Brush for my moms Mothers Day gift. She had wanted a few iT Cosmetic brushes and the ones she bought herself, she returned . I felt she wasnt buying the cirrect brushes for what she wanted them for. This brush had rave reviews and I used those reviews a a guide on whether or not to purchase it. I can only tell you this. My mom LOVES THIS BRUSH! And, she did not return it....She said it applies and blends out her foundation evenly, then, she uses the iT Cosmetics Buffing Brush. The other brush I bought her for mothers day. If my mom, loves this brush, as picky as she is, raved about it, I can hobestly tell you, its got to be z great foundation brush. I recommend buying the buffing brush also and use them together. They seem like they both have a job when applying foundation, then buffing it out to air brush perfection. My moms skin looks flawless when she uses these brushes. Im a little envious and may buy myself this brush,,,,,and,,,,,the other!
Most Helpful Critical Review Really disappointing I just want to start out by saying that I'm really excited about the It Brushes for Ulta and I have been loving most of the brushes in every collection, but this is definitely not one of them.
I used this to apply the It Cosmetics CC Veil and the brush started shedding like you wouldn't believe. I started pulling out hair after hair. I don't know if I just got a defective brush or what.
Also most of the brushes in the Airbrush collection seem to not be glued onto the handles in the best way. They're wobbly. And for 20 bucks a brush, that shouldn't be happening either.
I say go with the Live Beauty Fully or Velvet Luxe collections instead. They seem to be made a lot better than the Air Brush collection.
Reviewed by 591 customers I love this brush 5
Cheryl from Stroud, Oklahoma
My foundation goes on perfect with this bush. Easy to clean and so soft.
I would buy this brush again. 5
Kimberly from Cabot, AR
I finally found an associate to tell me about a good brush.
Thanks!
I like this brush so far! 4
AbbyLovesCoffee from Lafayette, Indiana
I admit, I'm a novice when it comes to using a brush to apply foundation. I normally use sponges. I've tried a couple foundation brushes in the past, and they always left weird streak marks. It was either that, or they would soak up more foundation than they'd let me put on my face. This brush does neither of those things. You don't need to use a whole lot of product, and it makes your foundation blend easily, which shortens the amount of time you spend on it. Who doesn't like a speedier makeup routine? I'm giving 4 stars instead of 5 because I'm still not sure yet if I like this brush better than sponges. I'm pretty partial to sponges, but we'll see.
Essential brush 5
Denise from Aurora, IL
Evenly applies cream foundations and primers.
I'm so confused by the bad reviews 5
BonnieBBon from Central Valley, Ca.
It's weird that so many people recently are having problems with this brush. Hopefully whatever changed in making the brushes is addressed already because it's a shame to see such a fabulous product seemingly lose quality.
My experience with this brush really fits the OMG name. I had never tried a paddle brush before this one and I was blown away. My foundation went on so fast and it blended itself as I applied. No streaks, no uneven coverage and no microexfoliation. My OMG brush is about 3 years old and it's never shed in use. Like with any brush it's lost a hair or two occasionally during deep cleaning but that's it. You'd never know I've used it hundreds of times.
My experience with this brush made me explore other paddle style brushes. So far this is the only one I like with the exception of a discontinued MUFE one my friend that has a beauty YouTube channel gave me. Every other paddle brush left streaks, had uneven coverage or didn't pick up product well. Even it cosmetics other paddle brush in this line sucked. But this one is great!
I hope they continue to make this and uphold the quality. I'm buying another one tomorrow when it's on sale. I wish I had done that originally instead of wasting money trying to find a cheaper option. It'll be nice to have one to use when the other is dirty.
Also, it works great with liquid products. Cream products are too thick and gum up the bristles. I've never tried it with powder.
Horrible 1
Dancemachine724 from Houston
No idea how you'd apply foundation with this brush. It's horrible. Does not go on well at all.
The bristles started coming out after the first use. 1
Pgal from SLC
I am very gentle with my brushes but after the first time I cleaned this brush a few bristles came out and this has continued to happen since then. Over the last year I have been working from home and I don't wear makeup every day—the point being is that this foundation brush has been used a lot less than prior brushes I have used. I think I will be going back to Real Techniques because their brushes last about 1.5 yrs and are half the cost. Now it is month 7 and a bigger section of the bristles is coming out.
Worst foundation brush ever 1
Sami from Milwaukee, WI
After one wash bristles were everywhere. I have never had a brush fall apart thar easily
Bristles Everywhere😱 1
Nahnee from Houston
The only reason this brush should have OMG in the name is because it is truly awful when it comes to bristle retention. A brush that cannot be cleaned properly without shedding clumps of bristles is not a good product, especially at this price point.
Ehh 2
Skyla from St. louis
I honestly couldnt decide if i liked this or not, but the brush itself is stiff. I feel like it picks up as much makeup as it puts on my face. It gets so dirty even after one use. I feel like i need to wash it everyday. I feel like it makes my makeup look cakey- it puts it on too thick. I hate how my makeup looks. Returning. Way too much $.
Forget your sponge or fingers 5
Cooky from Leesburg, Va
If you are looking for the air brush look- go for this. It is easy to handle-comes on smooth on your face, and you will notice that it will NOT require that much liquid on the brush like you would use on a sponge!
I would buy this brush again absolutely! 5
DeeJay from New jersey
I put my foundation on flawlessly with this brush. I love it!
An Absolute Dream 5
Michele C from Kenner, Louisiana
One of my favorite brushes. Very easy to apply foundation. The foundation does not get soaked up into the brush, which is a win.
Great brush 5
jessc73 from cleveland
Applies liquid foundation better than your fingers!
My original review as the wrong number of stars... 1
jc from MI
I don't know why my original review is labeled as 3 stars; it should be 1 star. This brush, while it applies foundation very nicely and streak-free, sheds like crazy. I have never had a brush shed that much before. Not worth losing all the bristles in a few months.
First time brush user! 5
AmyK from St. Louis, MO
This is my first time using a foundation brush instead of a sponge so it took me a bit to get used to using it. It seems to work well, although I don't have any other brushes to compare it to. My only complaint is that it seems to soak up a lot more foundation vs a sponge so I feel like I may be wasting a lot of foundation.
Best face brush 5
LA48 from Redlands
airbrush it is!! this brush is amazing the way that my face looks when I apply it with this brush It's simply beautiful I am so happy that I purchase it.
You got to be shedding me. 3
jen from MI
The "OMG!" in this brush must be for "OMG! does this brush shed like a -!"
I got this during the 21 Days of Beauty, so it was 50% off, and even then, I wouldn't recommend this brush. I washed it when I first got it, used it for a week and when I gave it it's first real wash, the shed like crazy. I was careful washing it, too. Bristles were coming out constantly. Too bad because I liked the way it applied foundation, but it's not worth the shedding. I've never had a brush shed so much, and I've had inexpensive drugstore brushes that have lasted years.
I'm gonna try to get my money back - it's not worth it just sitting in a drawer.
Love it 5
BJF from SC
Great for contouring
worth every penny 5
kaylee from altoona
Obsessed with this brush. i've been using it for months and it upgrades my makeup instantly. the only downfall is it's hard to clean for some reason buts it's awesome
I would buy again 5
Steph from NJ
Applying liquid foundation
Absolutely love it 5
Andrea from Charlestown, Rhode Island
I am always skeptical about buying a new beauty product as I think my expectations are always higher than they should be. It isn't neccessarily the price that always concerns me but the abundance of products out there and research involved to choose one. It becomes overwhelming. So when I finally do, I want it to be exactly what I hope for. The Airbrush OMG foundation brush is everything I hoped for and more. I find I use less foundation but that the finish is perfect. It spreads the foundation so evenly. I love it and I believe I found my forever foundation brush.
Love this brush!!!!! 5
Makeup Dragon from Long Island NY
I really like the quality of this brush...it gives great coverage without streaking
I like this brush for use with liquid foundation. 5
nygimme from Boston, MA
I enjoy this brush for use with liquid foundation.
Not good for blending 2
Bodd1 from Columbus
Blending is not achieved with this brush. It's good for putting products on the face but not for blending. Might as well use your fingers to apply vs using this brush.
