Product Reviews Rated 4.57 out of 5 stars
904 Reviews
Most Helpful Positive Review Way better than expected! So I got a sample of this with my Perversion mascara and I thought it was going to be a bit gimmicky. I mean $20 bucks for a mascara primer... But when I used it the first time I noticed it made applying my mascara A LOT easier. I have a hard time getting all of my mascara off on a normal day so they can sometimes be a bit clumpy before I re-apply. Not with this stuff! It's like it conditions them so that even though they aren't completely clean they feel like it. Also, I've noticed taking my mascara off now has become a breeze, and my lashes feel soft after. I plan on getting a whole tube of this stuff once it comes to Sephora! Great job UD!
Most Helpful Critical Review Does not work for Asian lashes I have Asian lashes that will not hold a curl unless I use waterproof mascara. I was hoping that by using a lash primer, that would change. I purchased Urban Decay's subversion mascara primer because of great reviews from bloggers. When I used it, I first curled my lashes with my Shiseido eyelash curler and then applied the primer. Unfortunately, as soon as I applied the primer, my lashes instantly lost their curl. I gave the mascara primer a few more chances over the next several days, but my curled lashes just kept drooping the instant I applied the primer. I have returned the product.
I purchased the Shiseido mascara base next from another reviewer's recommendation and it is AMAZING!! My lashes are thickened and the curls stay so well that I have not used a waterproof mascara since I started using the base. For anyone, especially you Asian ladies with the stick straight lashes, I am telling you that you NEED the Shisedo mascara base pronto!
Reviewed by 904 customers Great Primer! 4
Julie from Fort Lauderdale
Love this primer. My mascara used to run and it drove me crazy! This primer is great and keeps the mascara on your eyelashes only.
Not great 1
Alisa L from Syracuse, NY
I normally buy a different brand, but this was on sale so I thought I would give it a try. It goes on great, but when you go to put your mascara on it gets clumpy because of it. Primer is usually thinner and this is thicker than any I usually use.
The best 5
Jess from New Jersey
I've tried probably every primer there is and this one is beyond my favorite. Perfectly fans out your eyelashes . Makes them full but not thick and gives length. Other primers I've tried tend to make them longer but not fuller. This one Definitely does both and does not clump up. Gives the look of false lashes without looking false and overly thick or too long. Beats out all the other brands I've tried and ive literally tried all of them.
Woooww!!! A must have! 5
Erin from Ozark, MO
I've tried many many primers over the years and this is truly up there with the BEST! I love a good thick primer that grabs the lashes and this one really does it!
Love this primer 5
Cheryl P. from Garner, NC
Not only does the Subversion primer make a fantastic base for my mascara, but it conditions my lashes so they don't fall out like they used to. I love it so much, I bought one for each of my sisters to try.
Not Just for the Younger Customer 5
Mature Customer from IL
My eyelashes have thinned from both chemo growback and age. As I think that my eyes are my best feature, I need products that will work and stay on. Despite Urban Decay's hip name, it offers great products for mature customers. Subversion lash primer is a great addition to my eye regimen, and I am now a fan. It gives staying power to my mascara, offers a little plumpness to my lashes, and doesn't irritate my sensitive eye area.
I have bought this several times! 5
Cheryl P. from Garner, NC
I absolutely love the Urban Decay Subversion! My eyelashes used to fall out pretty bad. Since I have been using the Subversion primer, I don't have that problem anymore. It makes an excellent foundation for my mascara without flaking or smearing. I feel like it is conditioning my lashes as it primes them. I love it!
With perversion 5
Beai from CA
I use with the accompanying mascara perversion. Nice combo
Best mascara primer 5
Sarah from Philadelphia
This is the best mascara primer I've ever found. It will make a big difference in your mascara and lashes. It's very soft and will prevent clumpy eyelashes
I have been using this product for 5 years I Believe 5
Flowerpwr from ut
Ok this is the cream of the crop primer I have been using it for 5 years and I always get compliments on my lashes .. I have found out that Urban Decay will discontinue this so I will be stocking up
Love of my life 5
EB from MN
First of all, I'm very lucky to I have very long, naturally curled lashes. I had an issue with my lashes tangling throughout the day. Other primers have made my eyes sting. This primer, which I've purchased at least five times now, is perfect for preventing my lashes from tangling. Very volumizing and lashes feel softer after cleansing (I love panthenol in lash primers) ! Holy grail!
Makes a huge difference 5
Cassie from USA
I have ok eyelashes, so I gave this a try… it makes a huge difference and I love this product
Doesn't thicken lashes 2
Scle67 from Daniels, WV
I'm disappointed that this doesn't thicken lashes. It might nourish with the ingredients but don't go to this if you want something that's a base to thicken. Sales woman highly recommended it and I was really hoping it would be great but I'm disappointed.
Great Natural Lashes 5
Judi from Greater Chicago
Received a sample of this product and absolutely loved it! I prime my lashes with a curler, apply one coat of Subversion and top with one coat of mascara. It helps separate my lashes and extends the life of my mascara.
Junk 1
Nurse C from California
Does not enhance lashes and does not keep mascara in place! Used it numerous times with different mascaras and each time the mascara ran!
This is good! 5
ToriJade from Chicago
I love mascara primers for me they make a huge difference in the way my eyelashes look. I love the urban Decay perversion mascara and this is just as good. Would totally recommend and have repurchased several times.
Disappointed 1
Jen from Lubbock, Texas
I was so excited to try this. This comes out very clumpy on the brush and even after whipping off a good amount of product off the brush it goes in clumpy and really downs not enhance my lashes in anyway.
I'm obsessed 5
Georgia from TN
I love this primer. I've tried many and only one compares. This is my first choice.
Get it now!! 5
Danielle from Washington
I love this lash primer. Apply it to your eyelashes and apply mascara right away. I don't like applying my mascara after it dries but when your mascara is still wet it works wonders!! It thickens and lengths my lashes at the same time. And it makes removing waterproof mascara easier while making it last just as long.
Oh UD !!! I love this pre mascara primer.. 5
Krazy Kat Mama from Palm Bay, FL
This is the BEST eyelash primer ever!! I have tried them all and come back to this one everytime!!
My go-to! 5
Brennan from North Carolina
Love using this product before applying my mascara, it's like an extra layer of mascara but doesn't add clumpiness
Excellent Results 5
Jen from Indiana
I thought about flake lashes, but this product really works by extending and thickening my lashes...so I will continue with this product
my favorite lash primer 5
jjpdx from Portland, OR
if you prefer dramatic lashes, this is your primer!! It is not entirely "clump-free" but if you play with as you apply the results are worth it!
Best Lengthening and volumizing mascara base 5
beautiful inside Julie from Buffalo, NY
I use this under my regular mascara. It boosts the length of my lashes as well as adding some volume. I don't step out of the house without wearing this combination!
Best of the primers 5
Mikka from Dearborn Hts., MI
This was always my go to primer, but it's also a little pricey. So I thought I would try a few other primers that were less expensive, well I'm back Urban Decay Subversion Lash Primer. I'd rather spend the extra $$ and get the results I want and am used to!