Product Reviews Rated 4.35 out of 5 stars
6586 Reviews
Most Helpful Positive Review Amazing Concealer w/ Great Coverage ❤❤ First Impressions -
Anyway, overall I would say I really like this concealer. I try to avoid things like this because of my sensitive/oily skin type, but by far this has been living up to my expectations.
First of all, it came in a very pretty and light-colored packaging and the item itself had a very cute design. It has the design of a medium-sized pencil and the main frame is glass with black writing on the front. Its very simple, but cute.
Inspecting & Applying -
Now, when opened, it doesn't have a strong nor offending smell. Its very faint, which is a go to when you are not looking for one laced with chemicals.
As for the concealer itself, it has a slight thicker texture than other concealers I have used. Yet, with the cushion tip, it made it quite easy to apply it despite this. It smoothed out very easily and blended very evenly.
Though, at first do to its color, I mostly used it around my eyes as a test. But, it passed very efficiently at hiding my dark circles and unevenness around my eyes. So, only after then, I used it as a full coverage concealer. In which, it did even better. It hid my dark spots and my blemishes quite effectively with an overall smooth finish. So, I absolutely love the option of both coverage options.
This product's NO.10, kinda reminds me of M·A·C Pro Longwear Concealer NC45, but comparably better in feel & quality.
It overall looked amazing. It also felt good on my skin and blended well with other makeup. I didn't have any allergic reactions when using and my oily skin didn't disrupt the concealer too much. It felt very lightweight on my skin and it did live up to its claims of not caking. It stayed on evenly and lasted me quite long throughout the day.
I have yet to try out its waterproof compatiblities, but it lives up well to its others. So, by far, I haven't had any issues, but this is a wonderful concealer I was very excited to try and I am very glad I did.
I received this product complimentary for test and review.
Most Helpful Critical Review Why is this so heavy?? I received this product for free from Benefit (through an app which I am not able to log into on my cell phone or tablet so I am writing it here on my PC) as part of a contest and I couldn't wait to test it out and wear it; however I found that some of the claims such as the waterproof were not so accurate.
I was easily able to wash the concealer off without any soap and while the application wasn't cakey to begin with the longer I wore it the heavier my face began to feel and the feeling that my skin wasn't getting any air was very noticeable.
I also found that this was not as full coverage as some other brands that I have used in the past. The coverage when blended out looked streaky / splotchy on my face against the foundations I tried it with. I am pretty sure it pulled up the drug store foundation when I tested it out.
The cushion tip seemed to hold onto the product well, but when swiped barely anything came off the applicator onto my skin.
Finally the shade range seems a little limited with only 12 shades to choose from, I am a little bummed out there.
The packaging is very cute as the unicarton is definately some aesthetically pleasing colors. I found the pencil eraser tip to be very adorable on the product itself and it was very light weight all around. It's small and easily tossed into a makeup bag or kit and taken when you're on the go.
For the price I would say it's a fair deal and I know not all shades have the same formula as different undertones and shades require different mixes of ingredients. But I am disappointed in the product after having waited so eagerly to test it out and wear it for the first time.
Again I did receive this product for free in a contest from Benefit through an app.
Reviewed by 6586 customers Tried at the store 2
Svsvn from Atlanta, GA
It looked super caked on me and I had a primer on and it showed all my pores I looked nuts! But I tried on the NARS concealer on the other side and it did not look cakey of drying and did not expose my pores like this one did! I have oily skin with pores
Tried at the store 2
Svsvn from Atlanta, GA
It looked super caked on me and I had a primer on and it showed all my pores I looked nuts! But I tried on the NARS concealer on the other side and it did not look cakey of drying and did not expose my pores like this one did! I have oily skin with pores
Cakey, Dry, and Not Full Coverage 1
Elaine from Tennessee
I was so excited to try this concealer. I have dark eye circles that are a bear to cover. All the professional reviews I read raved about it. First, I applied Lumière Firm Riche eye cream. When I applied Boi-ing, I could immediately tell it's not full coverage. As the day progressed, it became cakey and dry. So disappointed. On the search again for a concealer.
Fuller Coverage For Acne/Dark Circles! 5
Lindsey from Minneapolis, MN
An Ulta associate recommended this to me when my usual Dermablend concealer was out in stores & online. I wanted something full coverage for my under eye circles, pigment, and acne.. but without settling in creases or looking cakey. I have to say I'm pretty impressed! Definitely has hydration, but not where it will just smear and not work. Bonus is the bottle is so flippin fun! I would purchase this again! (And it's not easy finding a good concealer!)
Trial and error but overall AMAZING! 5
Jaqui from California
This concealer is the best! It took a few tries to find my shade but once I did, it worked out so well. I used to use the Tarte Shape Tape concealer but it would crease anywhere I would put it and the coverage wasn't the greatest.
With this Boi-ing concealer, a little goes a LOOOONG way. To cover my under eye circles, all I need is about two small dots. This product does crease if you use too much of it so make sure you're only using a little bit at a time. It also dries pretty fast so I only let it sit for a few seconds before blending it out.
It covers up redness and acne marks very well. I don't even use foundation anymore. I just put a few dots of this all over my face, blend it out, and I'm good to go! Worth every penny.
my go too, would buy again 4
v from palm desert
I use it on problem areas and to cover dark circles it covers literally everything so well . blends so well last very long and never crease by far one of the best I have ever used. a bit pricey tho I have to admit but its highly worth it.
LOVE FOR OILY, EARLY 20s SKIN 5
KILLED IT from Florida
Obsessed with this concealer! It's so easily blendable on my under eyes and I usually blend with my fingers. This one takes the cake right along with my rare beauty concealer.
New Favorite! 5
HayBay from Oklahoma
One of the associates recommended this to me and told me how much she loved it. Without reading any reviews I purchased it (I normally read reviews before buying things like this). I have struggled for years with dark circles under my eyes and it's one of the main reasons I wear makeup. Let me tell you, this stuff is amazing!! You can wear it alone or under makeup. Total game changer!
Initially Hated It, Now I LOVE it! Must have! 5
cassieh4 from Wisconsin
I bought this stuff initially when it came out and hated it. I couldn't find the right shade and it caked like crazy under my eyes. BUT I realized I was applying too much and also not always blending it fast enough. This product tends to dry and get tacky pretty quickly, so you can't let it sit very long before blending. Also, a little goes a LONG way! Less is more with this product; it's better to apply a little and build as needed rather than apply too much at first. Once I realized these little tricks and they finally released more shades so I could find my match, I LOVE it! I sometimes have breakouts of perioral dermatitis which makes my skin look terrible and nothing covers it well except for this! I highly recommend this for spot concealing and blending into your tinted moisturizer or foundation and for those of us with pigment/breakout problems.
This makeup consealer was to light for me. 2
Mama Janet from Altoona Pa.
It didn't cover up my bruises from having my teeth pulled out!!
My favorite concealer 5
Kay from San Jose, CA
I almost never write reviews but I can't believe how good my undereyes look! I love trying out new concealers (and always tempted by more) but this slowly became my favorite. I'm in my 40s and with the No7 Perfect Light powder and tinted sunscreen, my undereyes look airbrushed! I think finding the right combo is the key. I hope they never discontinue this product!
Very full coverage but cakey 3
concealer from idk
Anywhere on my face made it cakey!! It was very good just very cake
Good coverage 5
Sol from Florida
Love this concealer so far, found my perfect color to cover dark circles but still look good without having to wear foundation as well, very lightweight, love it!
Dry 2
Hannah from Utah
This just settled in my pores and lines and didn't blend well at all.
Great coverage but 3
Pam from IL
The coverage is great but personally for me it dries WAYY too quickly and is very hard to blend evenly. Left streaks on my face and was nearly impossible to blend. It feels nice on the face tho but just bc of the blending aspect I wouldnt buy again.
not happy 3
leah from texas
got this by mistake from company but told them I would keep it and try it but still wanted hourglass concealer. It makes my wrinkles pop big time my husband even noticed. I'm only 40 looked years older.
Cakeless is a joke 1
Pati from Coon Rapids, MN
I had an Ulta makeup session today and they used cakeless concealer. Within 2 hours it caked more than anything I had ever seen. Maybe this product isnt great for the over 55 crowd.
This concealer was thick and caked up! 1
Tenderheart from Lodi CA
Did not like this product! Very disappointed!
best concealer ever! 5
kate from washington
I've tried lots of concealers and this one is the best! Full coverage, doesn't crease, 10/10 will be buying again!
not worth the price 3
Esther from va
And not full coverage
SO GOOOOD 5
mel from swan court
i hated my redness and acne spots when i would wear makeup but now whenever i do my makeup it hides everything i dont wanna show!! and as a 14 yr old girl it has saved me, it stays on throughout school and looks really nice in my pictures :)
Great Concealer 5
Dayonnar from Wilmington, NC
So easy to blend and doesn't take much! Will be buying again
I am a repeat buyer 5
Gram5 from Stockton, CA
I use it under eyes, along side of nose and spot on forehead. I like the coverage and the new colors that are now available. I don't have anything not liking of this product. I have repurchased 2x, it does last a while.
Would not buy this product again 1
MLK from Emerson, Nj
This product is used as a concealer. It is very difficult to spread on eyelid … it does not go on smoothly.
Love it 5
Jmarti41 from Dallas
I'm almost 40 and was using Tarte Shape Tape but it was getting too cakey for my skin. I decided to give this one a try and love it! It brightens the undereye, gives a nice smooth coverage and doesn't crease or cake up. I would say it goes on with a medium coverage but is buildable.
