Product Reviews Rated 4.37 out of 5 stars
5197 Reviews
Most Helpful Positive Review Amazing Concealer w/ Great Coverage ❤❤ First Impressions -
Anyway, overall I would say I really like this concealer. I try to avoid things like this because of my sensitive/oily skin type, but by far this has been living up to my expectations.
First of all, it came in a very pretty and light-colored packaging and the item itself had a very cute design. It has the design of a medium-sized pencil and the main frame is glass with black writing on the front. Its very simple, but cute.
Inspecting & Applying -
Now, when opened, it doesn't have a strong nor offending smell. Its very faint, which is a go to when you are not looking for one laced with chemicals.
As for the concealer itself, it has a slight thicker texture than other concealers I have used. Yet, with the cushion tip, it made it quite easy to apply it despite this. It smoothed out very easily and blended very evenly.
Though, at first do to its color, I mostly used it around my eyes as a test. But, it passed very efficiently at hiding my dark circles and unevenness around my eyes. So, only after then, I used it as a full coverage concealer. In which, it did even better. It hid my dark spots and my blemishes quite effectively with an overall smooth finish. So, I absolutely love the option of both coverage options.
This product's NO.10, kinda reminds me of M·A·C Pro Longwear Concealer NC45, but comparably better in feel & quality.
It overall looked amazing. It also felt good on my skin and blended well with other makeup. I didn't have any allergic reactions when using and my oily skin didn't disrupt the concealer too much. It felt very lightweight on my skin and it did live up to its claims of not caking. It stayed on evenly and lasted me quite long throughout the day.
I have yet to try out its waterproof compatiblities, but it lives up well to its others. So, by far, I haven't had any issues, but this is a wonderful concealer I was very excited to try and I am very glad I did.
I received this product complimentary for test and review.
Most Helpful Critical Review Why is this so heavy?? I received this product for free from Benefit (through an app which I am not able to log into on my cell phone or tablet so I am writing it here on my PC) as part of a contest and I couldn't wait to test it out and wear it; however I found that some of the claims such as the waterproof were not so accurate.
I was easily able to wash the concealer off without any soap and while the application wasn't cakey to begin with the longer I wore it the heavier my face began to feel and the feeling that my skin wasn't getting any air was very noticeable.
I also found that this was not as full coverage as some other brands that I have used in the past. The coverage when blended out looked streaky / splotchy on my face against the foundations I tried it with. I am pretty sure it pulled up the drug store foundation when I tested it out.
The cushion tip seemed to hold onto the product well, but when swiped barely anything came off the applicator onto my skin.
Finally the shade range seems a little limited with only 12 shades to choose from, I am a little bummed out there.
The packaging is very cute as the unicarton is definately some aesthetically pleasing colors. I found the pencil eraser tip to be very adorable on the product itself and it was very light weight all around. It's small and easily tossed into a makeup bag or kit and taken when you're on the go.
For the price I would say it's a fair deal and I know not all shades have the same formula as different undertones and shades require different mixes of ingredients. But I am disappointed in the product after having waited so eagerly to test it out and wear it for the first time.
Again I did receive this product for free in a contest from Benefit through an app.
Reviewed by 5197 customers Didn't work like I was told it would!! 1
Kristie from Cranberry Township, PA
Supposed to be careless and isn't. Settles into every crease.
I absolutely LOVEEEEE this concealer! 5
Tutti Frutti from Georgia
In my opinion the best concealer ever made. I'm a makeup junkie and I've tried tons.
Had to return it 2
Eb from Middletown by
Very hard to blend down, it didn't sit right with any foundation that I used it always bunched up. I was told it's because I have dry skin but when I asked around other people said they had the same issue so I'm not quite sure what the problem was
not for me 3
kay from california
this wasn't anyone's fault, but the worker at Ulta gave me a super pink undertone color that did not match my skin tone at all. it looked right in store, but once i went outside it was horrible. however, if it was my skin tone, i would purchase again. great price too
Better than Shape Tape 5
Wndleg from Arkansas
Love this concealer. Easy. to apply. Variety of shades and doesn't crease or settle. It blends flawlessly. It's lightweight but offers great coverage. The sponge tip applicator makes it easy to dab anywhere I want without messy fingers.
How is this not #1??? 5
Deaven from Minneapolis
I switched from Tarte's Creaseless Concealer and I'm never looking back! The formula is so much lighter and blends so much better, especially with a finishing brush. It's an almost powdery finish and it's easy to build up coverage. It's SO much easier on my skin - no greasiness or smudging (and of course, no caking). Bonus that it's also a bit cheaper!
Extremely light weight 2
Chandler from NY, NY
Read that someone loved this after switching from Tarte Shape Tape so i assumed i would love it. it settled into the fine lines under my eyes, which aren't that bad considering i'm only 24.i looked very wrinkly at the end of the day bc of how it settled. over all not a good look for me but if you don't have fine lines and want light coverage then this would be good.
Great product 5
Mama D from Massachusetts
This product is true to its advertisement. Smooth, cakeless application. Natural look.
looks good 4
rubi from texas
really like that it has enough coverage with out feeling heavy or cakey and still looks natural.
Great concealer 4
MJ from Florida
Excellent concealer. A little bit goes a long way.
Cakeless? Perhaps less caking 4
Me24 from Morganton, NC
I use to conceal dark circles and blemishes. Tried applying with applicator, then blending with fingers, camel hair makeup brush and makeup sponge. I have to use a q-tip to remove/blend the concealer where it has settled in fine lines/creases. Not real happy about that, but...
Does the job 4
Jen from Dallas, TX
I've been using this for concealer for 6-7 months now and it does the job. It does crease unlike how it is marketed, but it not too bad. This is the second tube I've purchased. I would recommend for an everyday concealed look.
I was skeptic but now in love 5
Tatyketo from Boca Raton, Fl
I have been using Benefit for a long time and yes, I am a fan. I went looking for my all-time favorite Benefit Boi-ing Brightening Concealer and the sales rep told me it was discontinued. My heart sank (Ok, it didn´t, but you get me). Then she suggested getting this new one. Since we cannot open or try products before buying them (thank you Covid-19) I went blind and decided to trust the brand. This product exceeded my expectations. Great product.
Love it! I would definitely buy again! 5
T Tex from Clovis CA
I dab a dot under each eye and dab until my circles are concealed. I then put Benefits Happy powder over my face with a brush and I feel flawless 😊
my new go to 5
Mack from Pa
I love this product, I apply with a wet sponge. It's my new go to, it's perfect for my skin tone & doesn't budge
Easy to blend. 5
Madi from Washington
When I make a makeup mistake and don't have time to reapply foundation I just use this concealer. IT WORKS LIKE A CHARM!
Like it 4
KK from Wisconsin
A little at a time so you can blend it without having to much. Great around eyes and under nose and around it.
Best concealer ever!! 5
Jules from San Antonio, TXX
So, I have never been a big fan of concealer. It has always caked or run into the fine lines under my eyes.I have tried cremes, sticks, and the liquid in a tube. It didn't matter what type it all was wrong. Then on the recommendation of my brow esthetician, Brittany, I tried Boi-ing Cakeless Concealer. I have Boi-ing original and have not been converted. But I was willing to try it. And I have been impressed!!! During this time of quarantine, I have not worn a full face of makeup 90% of the time. Who can really see me on Zoom? But this concealer worked on the bags and discoloration I have been developing under my eyes, the red spots on my cheeks from mild rosacea, and even helped my 15 yr-old with her acne. It doesn't cake under my eyes or form tiny little lines from smiling. It doesn't stand out on my cheeks as a splotch. To say I love this concealer could actually be an understatement.
Love! 5
Pay from Knoxville
I am in love with this concealer. It never creases & brightens my under eyes perfectly!
Fav concealer thus far 5
Mj from TX
Great concealer with good coverage and no creasing or caking! Love this product.
Not for Dark Circles 3
JoAnn from Virginia
Not for dark circles or skin over 40.
It doesn't cake, but also doesn't give good coverage of dark circles. Makes under eye lines and wrinkles more visible.
OBSESSED 5
KiraKristine from North Carolina
I tried this after having some issues with the Shape Tape concealer which used to be my holy grail. I'm in my 30s now, I have dry skin and I'm starting to get fine lines under my eyes. Shape Tape starting settling into all of my imperfections and making my eyes and face look 10x worse. I decided to give this a try and I am soooo glad that I did! It doesn't settle into fine lines, it sets like a dream and has given life to my makeup again. Try this, you will not be disappointed, especially if you're having any of the same skin problems I do.
Excellent even for mature skin 5
Canadianpetite from Vancouver, BC
This doesn't claim to be hydrating so I use eye cream then light oil; let it sit for a few minutes. Scrape as much from wand tip then apply a layer. With damp blender, I blend away. In the beginning, I used to barely sweep setting powder. As formula is on the drier side, I sometimes skip powder and found it doesn't crease all day. I bought #5, 6 before discovering that #7 was the correct match for me. I am NW30 but sometimes leans cool so I may be neutral. #5 is very brightening for days when I've stayed up too late. #6 gives me a noticeable made up look. #7 evens out my face on non-makeup look days. I might use #5 & #6 as a corrector under #7. Love this and interchange it with Shape Tape which is my daughter's go-to!
I would buy this again and again 4
KellieK from Laurinburg NC
It is wonderful to cover up dark circles under eyes.
👎 2
Lilly from Racine
This concealer doesn't have a shade light enough for me kinda disappointed
