Product Reviews Rated 4.04 out of 5 stars
2495 Reviews
Most Helpful Positive Review This eyeliner is awesome! This eyeliner does what it says, i went to the bar so many times with my best friend and to get there we walk and boy is it hot! So I'm thinking oh good my eyeliner but when i go look at myself in the mirror its still put! I went from being at the bar since nine at night until four in the morning and the eyeliner was put! Amazing! But i would suggest only the water line, i have dry skin idk if its cause of that but it does lady and doesn't smudge, it only smudges a tiny boot like when i make the wing at the end of the water line but it doesn't bother me cause i look nice haha , great product tho recommended it to allot of my friends.
Most Helpful Critical Review Good but... I bought this last year, it lasted a whole year until I bought a new one. It's a great cream eyeliner. It's hard to find a good cream liner. Hence, why I bought it twice. It smudges under the eyes a lot especially if you are at work or wear it for a long time. But it does it's good.
Reviewed by 2495 customers Very smudgy, doesn't stay put 2
Amelia from NC
Might just be my oily skin, but this stuff ends up in my crease and smudged all around my eye. I've tried with and without primer, with and without setting it with a black eyeshadow, with various brushes…it just doesn't work for my skin. I don't like the brush that comes with it—it's so stiff that it feels sharp on my skin, and my skin is sensitive, so the sharp scratching makes my eyes water, which makes the makeup messier. I use a different brush with it, which at this price point, I don't mind. If it were a different color, it would be a good shadow base, but I don't do a lot of dark makeup, so I can't use it for that. I just hold onto it to use for costume-y stuff.
Hard to apply 1
AG from Ca.
Super dry!
Outstanding 5
Aspasia from Cranbury NJ
Darkest brown….it's going to be my favorite go to liner.
Dried out quick 2
ALM329 from Louisiana
I could put a ton on the brush but it doesn't apply well since it dried out. I prefer L'Oréal infallible but they quit making the brown for some reason.
Dried up really fast 1
JF from Tallahassee, FL
The first use was great but the product dried up really fast (even with lid closed). It would clump on my brush. Had to try with water but that just made the eyeliner smear.
Best brown waterproof eyeliner!! 5
Cells20 from Riverside
I was looking for a brown liner that didn't smudge, that's matte, and is easy to apply! I used this back in high school and I remembered it didn't budge for the whole day so I gave this a try 8 years later and it didn't disappoint! Before using this eyeliner I used other eyeliner pens and the pen would mostly leak near the top and it got so messy! I'm so happy with this product!
This my personal experience I had and I say it's worth a try! Just remember to pick up enough product and wipe any excess on the side of the jar! Hope this helps!
What I was looking for 5
AngieGirl from St Louis, MO
Love this. You can go light or heavy. The brush provided is perfectly angled to help with application
Works for Costume Makeup 5
Minnie15 from Memphis, TN
Idk about using it as a daily eyeliner, but I bough it for Halloween makeup and it was awesome. I set it with black eyeshadow and it did not budge. You definitely need waterproof makeup remover to take it off.
Stays all day, excellent bang for your buck 5
Whit.knee from Sacramento, CA
I was looking for a drugstore eyeliner that would stay all day, and I found it. I wore it yesterday, it was easy to apply and it stayed all day and didn't smudge, even when my eyelids got oily. You definitely need an oil-based makeup remover or the Makeup Eraser to remove this because this stuff stays put. I like that it comes with a brush, but I used my own that I bought because it's thinner. If you've never worked with gel eyeliner before - there is a learning curve but once you get the hang of it you'll love it. I recommend this product, it's a great product that won't break the bank.
Applied Waxy... wet n wild is better and cheaper 3
Bambi from South Carolina
this took work to apply as it wasn't as creamy on the eye as the swatch. it applied patchy and waxy and made my eye sore at the end of application. it was cheap but there are cheaper alternatives that are better.
Brush was bent 3
JC from Texas
Haven't tried the product yet but I got mine and the brush was bent inside the package :/
Chalky after a week 1
Sof from LA County
I'm not sure if I just got a dud product but it went chalky after having only used it for a week. My usual gel eyeliner was out so I thought this would work well enough…it didn't.
great product 4
kayla from Texas
i bought this online to try out gel eyeliner for the first time and i love it so far! the way it applies is smooth and when it dries it's basically smudge proof! the only downsides is that it's hard to get a sharp line with the brush provided and may have to layer on the product.
Nothing beats this! 5
Jasmine from Georgia
This is the only gel eyeliner that I've consistently reached for over the last few years. I would recommend buying a nicer brush to apply the product (I use the Morphe M443). As for the product itself, NOTHING else compares! Once it's on…it STAYS on! It gets very hot and humid where I live and I have never had issues with this moving or transferring throughout the day. This is a staple product for me.
Best Eyeliner 5
Lulú from Atlanta
The trick to using it is that you have to scoop up some product and move it around in the back of your hand until it melts and then it will glide on your eyes smoothly. I've had this eyeliner since I started doing my makeup when I was 13. I've tried others during the years but I always come back to this one.
DOES NOT SMUDGE 4
mrsae86 from Riverside CA
This eyeliner is amazing and waterproof. My eyes usually get watery after putting on eyeliner or if the wind hits my eyes hard they'll start to water especially on the inner tear duct but with this eyeliner it does not move. I would have gave it a 5 but I do need to use the inglot drops to refresh it and it definitely helps.
Makes a Nice, Long-lasting Line 4
Pebbles from New Jersey
This is a very nice eyeliner. I am a fan of liquid or gel eyeliners and prefer them to pencils, and this one fit the bill. Great price, color looks good, and I love that it came with a brush. I can see buying this again.
Speaking of the brush, mine was bent. Wasn't sure if it was supposed to have been angled, or it was damaged somehow. I saw in the questions above that others received an angled brush, and the responses were 100% unhelpful....so will never know for sure.
DRY! Do not buy 1
HMA from Nevada
I was able to use it properly just once, but after that it was so dry that it wouldn't glide smoothly on my lids even when I use fix+.
Loyal Customer for Years! 4
Breezy N from Wisconsin
I've been buying this eyeliner for almost 7 years! I love that it stays put all day! It glides like butter every time and my wings are always on point! The price is perfect for my Mom budget and I just overall love it. It does smudge if your not careful.
DRY 1
Cleocat from Arizona
Super dry!
Not smudge proof as advertised 3
Sara from Conroe, TX
Smooth and nice consistency.
Glides to Perfection 5
Michele C from Kenner, Louisiana
I'm glad I gave the eye liner a try. Easy to apply and lasts all day.
A Faithful Customer 5
Risa Girl from Texas
As I've gotten older, my eyelids have become a bit droopy. EVERY single time summer hits, my eyeliner will leave a little smear line on my eyelid--VERY unattractive. I have tried MANY brands from "high-end" to "drugstore" eyeliners. Maybelline Unstoppable Eyeliner STAYS PUT. All day--doesn't matter the weather. I can sweat away and it will not be moved--until I take it off. LOVE this.
I love this product ,it always give me a crisp cleanlook 5
Lisa from Disputanta, Va
I use this to carve out a fine crisp liner in every look when I do my tutorial on Instagram .
Love it! 5
Amie from WA
Love this
Its my go to
For eyeline
Easy
