Product Reviews Rated 4.31 out of 5 stars
935 Reviews
Most Helpful Positive Review PLEASE bring back brownish black I will echo the comments of previous reviewers. When I first tried this product, I loved it immediately. It doesn't clump, and it adds length and definition without being over the top. When I went to get more recently, I could not find it in Brownish Black. I searched local stores and was sad to find the color discontinued. I cannot wear the very black color. Please bring back brownish black.
Most Helpful Critical Review Disappointed After several tries I am severely disappointed from my expectations for this mascara. I hate the crunchy lash feeling which is why I tried Full N Soft, and indeed it is not crunchy but it completely lacks volume and curl-holding power. It does separate the lashes well and doesn't flake, but gives no volume. The formula went on fine the first couple times but it seemed to really dry out after that, wayyy too fast! Also I noticed it significantly thinned out my lashes compared to the mascara I was using before. The last reason alone would make me want to stop using it. I wish my experience had turned out much better, so time to try something else.
Reviewed by 935 customers I have used this product for years. 5
Kris from toms river, nj
I have used this product for many years and even though I have bought and tried many other mascaras, I always come back to this one. It's tried and true!
My favorite of all the mascaras 5
lildee from Salt Lake City, UT
I'm a makeup lover. I love to try all the new things. I've tried all the mascaras. This is still my favorite. I always come back to it. My favorite thing about it is the wand. I hate rubber wands. This wand separates so well that I keep them after it's gone. It volumizes really well. And it's really light on the lashes. I hate a heavy formula. As others have said…please do not stop making this formula.
Clump-free and natural-looking 5
wresrie from undisclosed
I've used this mascara for years, tried others but always come back to this one. Natural-looking, easy to apply, great brush and not clumpy. Can easily apply a second coat for evening. Really missing the brown options though!!
Is there anything in here? 2
LrBrusseau from Washougal WA
I have been using Mabeline mascara faithfully for probably 20 years. But it seems every other tube either doesn't have mascara in it or it's hard to use until it becomes a little dried out I tap, a shake, I try and warm it up, but nothing is coming out of this tube I have to reapply three or four times and then it looks goopy. So then I end up throwing it away and buying a new one tired of the vicious cycle. Time to find something new.
BRING BACK BROWN!!!!!!!!! 4
BROWN Mascara Lover from undisclosed
I used to only use this mascara.....it is the best. But I will only wear BROWN!
Bring Brown back!!!! 5
Cherrybombof3 from Okc ok
Please bring back the brown mascara in this formula!!!!!! I'm a Summer in my colors and black does not look good on me, please bring back the brown!!!!!!
My Holy Grail 5
Beeziegal from NY
I've been using this for decades in addition to sampling many other mascaras. It gives me the look I like:. defined and pretty. Washes off easily; doesn't flake into my eyes. Please keep making this!!
Favorite 5
Wendy from Waxahachie, TX
This is my favorite mascara. I don't like thick bulky wands, so this is alway my go-to. I will buy it every single time.
Best mascara ever! 5
Kim from Appleton, WI
This is my all time favorite mascara!! The brush makes the mascara go on evenly and not clumpy. Lashes are " full and soft". Removal is easy too!
They messed up by removing brown 4
Need Brown Full and Soft from USA
Love this formula. Brush is perfect, formula is perfect. I hate the black. I'm too light to wear black mascara. I need the brown. Bring the brown back. You all developed the perfect mascara and now you're taking it away. This is literally the only maybelline product I buy. Without brown full and soft mascara, I purchase from this company ever. Brown Full & Soft Mascara is the spicy nuggets or taco pizza of maybelline. They're nothing without it.
Sell the Formulation! 5
DE Cat from Delaware
If you're not making Full N Soft in other colors PLEASE sell the formula to another cosmetics company and we'll find it! With due respect, none of Maybelline's other mascaras come close to Full N Soft. Thanks for listening!
Love it! 5
Ash from San Jose
I've got a BAG of mascara and this is now my go to out of MAC, Anastacia, Tarte. etc. It applies evenly, doesnt clump with a little finesse, and makes my long natural lashes look even longer/fuller without looking fake or overmakeup'd. Comes off with warm water and cleansing towel - no harsh scrubs unless thats your jam.
My favorite mascara 5
AbbyLovesCoffee from Lafayette, IN
I feel like this mascara is a very well-kept secret. It applies very easily. I love the volume and length it gives my lashes. The wand is fantastic: I love how it lifts and fans out my lashes. It pairs well with my L'Oreal Voluminous Lash Primer. Together, they last at least 12 hours. At the end of the day, when it's time for me to remove my makeup, my lashes still look the same as when I first applied primer and mascara. This mascara gives me the precise look I want. I love it.
Wore it for years 4
LAE27 from Upstate NY
I wore this mascara for years. Loved it.
And then they started to only make it in black, so I stopped using it.
Please make it in brown. Or at least black/brown.
Absolute Favorite Mascara 5
SweetTea1952 from Pittsburgh, PA
This mascara is the Easiest, most comfortable mascara I have ever worn. It will forever have a spot in my makeup bag.
Love 5
Lara Lou from Chicago IL
My favorite daily mascara. I love the soft smooth formula. It doesn't flake. It comes off easily when washing. It makes my long full lashes look so supple. This is the only mascara I use if I wear fake eyelashes. It blends so easily with my real ones. My eyelashes are fanned out and not clumpy.
Great natural lashes 5
kathym155 from undisclosed
I love this mascara for everyday use. I have been using the black mascara for years and years. I haven't found anything that I like using more on a daily basis. I don't find that it flakes or that I have raccoon eyes at the end of the day, and unfortunately I sweat a lot. Would highly recommend this to anyone at any age.
A fav! 4
Sintia from Los Angeles
The full n soft waterproof mascara is my favorite for wispy fluttery lashes that hold so I decided to use the regular one to see how it compares. At first It was a little wet and would make my lashes fall but after using it repeatedly and letting it dry out to the perfect consistency it doesn't weigh them down anymore. I apply a really thin amount to curled lashes and then let it dry for a minute. Then I layer a second coat focusing on the ends and making sure to get some nice separation. I used to just apply coat after coat trying to get the desired lift but slow and steady does it. Only downfall is it's not as easy to wash off as other regular non waterproof mascaras but for the hold I'll take it. This is the first waterproof mascara counterpart to perform as well as the wp version for me!
Love 5
Kerim23 from NY
Been using this mascara for years. Please bring back the brownish black!!!!!!
My go to 5
In Iowa from Iowa
I've used this mascara for probably 18 years. Nothing compares and I've tried many. I like the soft look of tinted lashes and this product is perfect.
I bought this mascara 4
dorothym26 from undisclosed
I bought this mascara back in 2020 because I read an article that this is what Florence Pugh uses, and I am still buying it! It's a good everyday mascara, especially for the pricepoint.
My favorite mascara 5
mahis9 from undisclosed
This is my favorite mascara to use! Its feels so light on my lashes and doesn't clump up. It gives a nice natural look to my lashes.
One of my favorite mascaras 4
AbbyLovesCoffee from Lafayette, Indiana
I like how it adds volume to my lashes, but my favorite thing about it is how it lifts and fans them out.
Used this for years 5
kamiek from undisclosed
No clumping and makes lashes pop. I have been asked if I have false lashes on multiple occasions. Will always use this mascara
Best mascara 5
tamarf1 from undisclosed
I absolutely love this mascara so much and have been using it for 20 years! I highly recommend this one! It really makes my lashes fuller and they don't get stiff (hence the "soft")!
