Our Response to COVID-19

Update: May 11, 2020

A Letter from CEO Mary Dillon:
We Look Forward to Welcoming You Back to Ulta Beauty
with Safety at Heart

I hope this finds you well and staying safe. As I’ve shared throughout this journey, your safety and the safety of our associates are our top priority. Since our stores closed in mid-March, our teams have been planning how to reopen – not just when – and keeping your wellbeing as our top consideration with every decision. With that in mind, today I am writing to share an update about our reopening approach and the first steps we are taking to welcome you back to Ulta Beauty.

We recently launched Curbside Pickup, which is now available at more than 700 Ulta Beauty stores and will be opening at many more stores in the coming weeks. An extension of our already popular Buy Online Pickup in Store service, we worked to make this limited-contact, drive-up shopping experience as convenient and safe as possible for you to get all your beauty favorites. Learn more about where we offer Curbside Pickup.

This week, we reopened approximately 180 stores, and several of those offer hair services in our salons. As part of our thoughtful, phased reopening approach, each store was chosen after careful consideration of many factors, most importantly our ability to welcome you back safely. Find reopened stores near you and the shopping options and services at each. Of course, we will let you know when stores in your area reopen.

We want you to feel safe and comfortable when you’re shopping. Our teams have worked with government and health officials and other retail leaders to bring the best shopping experiences to our stores. These practices, our Shop Safe Standards, include but are not limited to the following:

Face Coverings

Face Coverings: Associates are required to wear them, and we ask you to as well.

Testers Are Unavailable

Testers Are Unavailable: Please don’t touch or use them as they are for display only.

Increased Cleanings

Increased Cleanings: We frequently clean and disinfect our stores throughout the day.

Hand Sanitizer

Hand Sanitizer: Available throughout the store for your use.

Social Distancing

Social Distancing: Practice appropriate distancing of at least six feet. To support this, we will have limited occupancy throughout stores.

Contactless Payment

Salon Safety: Where available, hair services are by appointment only and with increased safety measures.

Associate Wellness

Associate Wellness: Associates will participate in daily wellness screens before their shifts.

As testers will be unavailable, remember GLAMlab®, our interactive virtual try-on experience in the Ulta Beauty app, puts discovery at your fingertips as a convenient, safe alternative. Whether in-store or at home, GLAMlab makes shade matching and color swatching simple and really fun!

As we open stores, in appreciation for our healthcare heroes’ tireless efforts to keep us all healthy, we will offer them a half price haircut and style. Healthcare heroes with a work ID can enjoy this service within the first month their local Ulta Beauty store is open. Another way we’re showing our gratitude is with the more than 85,000 beauty items we’ve shipped to ten national organizations serving healthcare workers across the country. These small acts reflect our big, heartfelt thanks to those taking care of us all.

We take our responsibility to make our stores safe seriously and believe our measured approach offers you options to shop in the ways you prefer. In addition to curbside pickup, as we continue to reopen stores, we’ll offer Buy Online Pickup in Store and of course, you can continue to shop on ulta.com or the Ulta Beauty app.

On behalf of the entire team at Ulta Beauty, thank you for your continued loyalty, support and passion for All Things Beauty™. We will keep listening, learning and moving forward together on this journey. We look forward to seeing you again soon, however you choose to shop with us. Let’s continue to take good care of each other.

Mary Dillon
CEO, Ulta Beauty

safe ways to shop

safe ways to shop

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Ulta Beauty near you.

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the salon is open

the salon is open

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Frequently Asked Questions Frequently Asked Questions

The health and safety of our community have always been our top priority, especially in how we reopen stores. We've been following guidance from federal, state and local government as well as localized COVID-19 data. Taking all of the above into consideration, we’ve decided to move forward in reopening select stores.

We know many guests have wanted a safe, convenient way to get the beauty essentials they love – and we want to deliver on that in the best way possible. With increased measures in place, we’re ensuring a safe, in-store shopping experience with hair services in select states and locations.

We’re taking a phased approach to reopenings, and more than 180 stores will reopen May 11th. More will follow as we monitor closely.

You can find the list of reopened stores here, which we’ll keep updating.

Select stores that are reopening will have reduced hours:
Monday–Saturday: 10am–6pm
Sunday: 11am–6pm

We’re making important updates and changes to ensure a safe shopping experience that follows CDC guidelines and local mandates. Here’s what you can expect:

  • Face Coverings: All associates and Stylists will wear face coverings. We ask that you do the same while you're in the store.
  • Social Distancing: To ensure appropriate distancing of at least 6 feet, you’ll find signs or floor decals throughout the store. Additional measures include limited occupancy of 40 or less, and safely-spaced registers with protective barriers. We encourage contactless payment where possible.
  • Increased Cleaning In Store: We’re committed to increasing our already strong practices throughout stores as associates will implement new cleaning policies to disinfect areas throughout the day. Additionally, hand sanitizer stations will be installed throughout the stores for customer use. We have switched to plastic baskets in store which we’ll clean after each use.
  • Associate Wellness: As the heart of our business and the guest experience in store, our associates will be prepared to serve you as best they can. We are implementing mandatory wellness checks before the start of shifts, have physically rearranged breakrooms and are implementing safety training on new policies and procedures.
  • Beauty Service Safety: By appointment only, hair services will be available in select stores. Safety measures for salon services include required face coverings for guests and associates, required gloves for associates, regular laundering of capes and aprons, staggered stations to support social distancing and increased sanitization processes. Where open, our services team will offer hair salon services only. Your stylist will explain what to expect during your visit in more detail at the beginning of your appointment.
  • Testers: Product testers are not available for use in store. Open product is for display only and you’ll find signage throughout our stores reinforcing the new policy. We encourage frequent use of hand sanitizer as you shop, which will also be available.

We do ask that everyone wear a face covering in stores, and it’s required to wear during beauty services. It's our way of taking good care of you, and a way for you to take care of us and everyone in the store.

We’re limiting the number of people in each store to 40 at a time, including associates. You’ll see signage throughout the store as a reminder to allow at least 6 feet between yourself and others. We’ve also developed training for our associates and services teams.

As part of the pre-shift health check, associates will take their temperature at locations where Curbside Pickup is active or stores are reopened. This is part of the associate self-screening process related to key symptoms once they clock in for scheduled shifts.

Hair services will be available in select reopened store locations with new safety processes and protocols in place; we will not offer skin or brow services at this time. Please check your local Ulta Beauty Salon for service availability.

For your safety, all salon stylists will wear face coverings, gloves and follow health officials’ guidelines consistent with federal, state and local guidance. Additionally, we have standards for regular laundering of capes/towels, hand washing, social distancing as it relates to salon chairs, and increased sanitization protocols. Your stylist will explain what to expect during your visit in more detail at the beginning of your appointment.

Hair services will be available in select reopened stores with new health processes and protocols in place; we will not offer skin or brow services at this time. Please check your local Ulta Beauty Salon for service availability. Your stylist will provide more information about what to expect upon your arrival at your appointment.

Salon safety measures include:
  • All salon stylists and guests will wear face coverings
  • Salon stylists will wear new gloves for every service
  • Guest capes and stylist aprons will be changed and laundered after each use
  • All services are by appointment only; no walk-ins at this time
  • Implemented staggered station use to support social distancing
  • Stylists will participate in the associate health and temperature check prior to shift
  • Increased sanitization protocols and more frequent cleaning

We accept (and encourage) your favorite contactless payment methods like Apple Pay, Android Pay, Samsung Pay and contactless cards, including the Ultamate Rewards Credit Card. However, our reopened stores will accept cash, credit and gift cards as well.

Yes! Reopened stores will offer both Curbside Pickup and Buy Online Pickup In Store. We continue to extend our Curbside Pickup offering, even in areas where stores aren’t reopening. You can find active Curbside Pickup locations here.

Yes, we’re accepting returns in store. We’ve even extended our return timing to 180 days to accommodate those who have purchased something while stores were temporarily closed.

If you’d rather process your return by mail, here’s how it works: Print your order confirmation and mark the items you want returned. If you don’t have access to a printer, neatly write your full name, order number and the item numbers for the products you’re returning (these can be found on your receipt) and send to the following address. You’ll receive a refund in the form of your original payment.

Send to:
ulta.com Returns Center
1135 Arbor Drive
  Romeoville, IL 60446

Good news—since stores have been temporarily closed since March 19th, we’re extending our return policy to 180 days.

While in-store merchandise credit is only designed for in-store use, it doesn’t expire. That means it’ll be waiting for any future purchase when you’re ready to visit our stores.

Unfortunately, no. To limit contact and ensure everyone’s safety and comfort, we ask that you leave your own shopping bag at home. For now, please allow us to provide you a bag for your purchases.

Yes! You can redeem your birthday gift at any open stores. In case yours isn’t open yet, we’ve extended the birthday redemption dates through June 30, 2020—we can’t wait to give you your gift when your store reopens!

Good news; we’re postponing points expiration until 5/31/20. This change will be reflected in your account soon!

Comenity Capital Bank handles all payment questions. You can send them a message through the Secure Message Center on Account Center. If you prefer calling, the phone number is listed on the back of your Ultamate Rewards Credit Card and on your billing statement.

As one of the many precautionary measures we’re taking due to COVID-19, we’ve placed our mailers on hold. Please visit ulta.com Sales & Coupons to learn more about our current offers. Thanks for your understanding!

We know many of our guests were excited about the $15 free shipping offer. Unfortunately, this was always meant to be a limited offer. We’ll continue to bring our guests new offers to help you shop during this time. Thank you for understanding.

safe ways to shop

safe ways to shop

See what is happening at
Ulta Beauty near you.

Learn More
the salon is open

the salon is open

We’re back at it with your style (and safety) in mind.

Learn More

we’re here to help

Please reach out to our Guest Services Team with any questions.

Get Help

stay connected

Follow along for info, tips and a bit of joy in your day.

Follow Us