Rated 4.26 out of 5 stars
Most Helpful Positive Review LOVE LOVE LOVE I BUY 4 AND 5 AT ONE TIME TO ALWAYS HAVE
I LOVE THIS PRODUCT IT IS EXCELLENT QUALITY AND STAY ON ALL DAY. IT CREATES FALSE LASHES WITH OUT HAVING ANY ON BUT YOUR OWN! DON'T STOP MAKING THIS PRODUCT IT IS EXCELLENT
Most Helpful Critical Review Flake city
I was excited to snag a great deal on this particular mascara " but 1 get 1 free, and the design of an adjustable wand was neat. I am a regular user of bareminerals flawless definition mascara, but wanted an affordable option. Let's start with the size of the wand, its ginormous! It picks up way too much product at once, meaning I need to wipe some off, wasting product. The product flaked horribly all over my face, and felt uncomfortable since some ended up in my eye,trying to wash this off was painful, since it crumbled up and lodged into my eyeballs. I'll stick with my bareminerals and Clinique mascaras , those have never failed me , or caused discomfort, bareminerals cause slight mostly unnoticed flaking.
Reviewed by 1254 customers Disappointed
Bunny from Chicago, IL
I'm always on the go and so I like my products to be one and done. This is not one of those products which is why I was disappointed. I was lured by the concept which is definitely cool. The brush does twist into all four levels which was really fun to see the first time however to get the desired affects you literally have to go through each level. What I mean is say you want the level four look. In my experience you have to start with 1 apply, then 2 and apply, then 3 and apply, and then finally 4 in order for you to have those full looking lashes. Because if you try going directly to 4 you'll a just have some weird unevenly coated lashes. It also doesn't help the the formula is very thin and dry so one coat is barely anything. What I do like is on level 1, the straight thin brush is nice for combing out your lashes in the end to get out clumps and also it's perfect for getting to the lower lashes. However I have to apply other mascara do get my desired lashes and it definitely doesn't last all day.
KC from Sarasota Florida
Love this mascara easy and moisturizing!
One of the worst mascaras I've ever used.
ALawless from Gonzales, Louisiana
Thought I would try Ulta's mascara and this looked like something I would like. IT'S NOT. Even with eyelash primer, I have to put on 3 coats for the mascara to even be noticeable. And the more you put on, the flakier it gets. It doesn't grab the lower or inside lashes easily and I end up with a mess on my face everyday trying to get to them. It also burns my eyes when I wash it off at night. Not a fan at all!
Great options for fullness
Char from Chino Valley, AZ
I like this product because of the variation of brush sizes. I have small bottom lashes and use the #1 and #4 for the upper lashes. I used to have to buy two different mascaras but now I don't. Please don't discontinue this ever.
CG from Mesquite TX
Easy to apply and wash off
Mecie from Va Beach
The formula is a nice balance of wet and light. It's just enough formula to lift your lashes, but doesn't clump like heavy formulas. And it's wet enough to not dry too fast when you are trying to separate and get your lashes placed nicely. And you can layer up with out it clumping up and getting flakey. dries nice without smearing. PLUS is has 4 different wand levels! ive tried PLENTY of mascaras, expensive ones cheap ones (expensive ones turn out the best) BUT I've been FAITHFULLY using Elf 3-1 mascara for $5 for a long long time and I love it. They stop selling it for whatever reason, so I tried this one. Very impressed. Go buy it now it's half off!
Nerdify from San Antonio, TX
I've tried a thousand mascaras just about. Everytime I find one I like, there's always something I don't like about it: lashes stick together, clumps, no volume. This is lightweight, gentle around my sensitive eyes, and it's almost barely there. You may need a couple of layers, but i like that it isn't too dramatic, a more natural look
Don't like the wand, but the mascara itself is good
Kristen K from Indianapolis, IN
I don't really get the difference in results whether the wand is twisted in any of the 4 positions. Regardless, I don't like the long bristles on the wand. Seems to "hold" less mascara than a shorter, denser bristled wand.
Nicole from TN
Everyone is different and this just didn't work for my eyelashes.
Jfrankie4 from Georgia
I've been using Dior Iconic Over url for years bc I have straight lashes hooded eyelids (due to age) but suddenly it's clumpy and makes my eyes itch. Found this via Google search and couldn't be happier..love I can choose how much, no clumps and serious stays curled!! And the price-thank you Ulta
Formula a bit too heavy
Renee S. from Charlotte, NC
This may just be an issue for some people like me, but I have exceptionally long eyelashes. Even after using heat to set the curl of my lashes, this mascara brought them right back down. I have to heat curl them a second time with the mascara to get them to stay up. I even tried wiping off excess mascara before applying, but to no avail. So, if you have long lashes, be forewarned, this will ruin your curl. But on the upside, this stuff stays and takes a good amount of coconut oil to remove! It is definitely will last all day without giving you raccoon eyes!
I would buy again
Kendra from Jackson
As good as Urban Decay!
Holly from Mechanicsburg, PA
I usually only use Urban Decay masacar for years! However for some reason the display was empty of the Perversion I used and figured I'd give something else a try. This masacara is less than half the price of Urban Decay and works just as good! I use two coats and it's simply amazing!!
Kat from Los Angeles
This really is the best mascara for a variety of looks. Doesn't smudge or flake and comes off easily at night. I only wish there was a waterproof version for those times that I need it to last through weather.
the BEST mascara
rayna from Pennsylvania
I've been searching for a perfect mascara that doesn't smudge, lasts forever, gives length and volume. this is it!! I've repurchased it so many times now because its the ONLY mascara I love. please do not ever discontinue this product!
I would buy this product again.
Ulta Luver from Pine, CO
This mascara is amazing. The second you put this one..wow..the extentions are amazing. I would totally recommend this mascara to all. I am always on the hunt for the best length..and ladies...this is one of the best!!!
Yes I would buy this again
. from Owasso, Oklahoma
Makes my lashes thicker and longer. Doesn't flake or smudge.
kb from Texas
after trying this mascara, I won't use anything else! I'm really in love with the brush settings and the way that I don't even want to wear false lashes because this makes my eyes pop without the extra hassle. AND the price can't be beat...I must have lost my first tube out of my purse or something and I didn't have a heart attack thinking about replacing it because it's so affordable. I've gotten so many compliments that I got my daughter some and she loves it as well. if you're on a budget, you absolutely can't beat this stuff and I happen to love it more than any expensive brand I've used in the past.
Love the item
Glor from Woodridge il
I love the added on the top of the mascara it turns cool!!
Suzie Q from EauClaire WI
I love the price!!
I live this mascara!
RD from Hampton Bays, NY
Unique wand really lengthens and separates my lashes.
love it, but use caution
Liv from Pennsylvania, USA
I love this mascara. I've been using it for about a month now and it looks great and isn't flaky like other reviews have said. However, as I was putting it on this morning, the twist part came loose and it assaulted my eyeball. This won't stop me from using it, but just be careful if it's not on the first setting.
No, I don't like this mascara.
Carole from Marietta, Ga
Don't like this mascara.
Great everyday mascara
Nicole from Boston, MA
I use this mascara for every day wear, and it works great! I'm always on the lookout for a mascara that doesn't run or collect in the corner of my eye at the end of the day, and this formula is it. I find that it doesn't necessarily do much for dramatic volume but for an every day natural look it's perfect. Stays put throughout the day and comes off easy at night!
Best Mascara Hands Down!
Aub from Kansas City
I have tried lots of drugstore brands of mascara and a few high end brands. I have never gone back to another kind after I started using this kind a few years ago! It is great for volume and defining/lengthening your lashes. Also fabulous for layering. Sometimes I layer it with the gold tube curling Ulta brand mascara. Twisted volume mascara flakes a little bit throughout the day (very minimal in my opinion) but then again it's not waterproof or anything - which I actually like. It's easy to get off at the end of the day which is nice. I get lots of compliments on my lashes and I always tell people it's the mascara I use!