Direct ion technology produces negative ions to help dry hair up to 50% faster. This helps condition and soften hair while reducing frizz, increasing shine and sets the style. Ceramic emits far-infrared heat to seal the hair cuticle and eliminate frizz. Hair is soft, shiny and radiant. Quiet operation - powerful performance.

Key Features:

• 1875 Watts - powerful airflow
• Newly designed and engineered
• Lightweight motor
• Removable lint filter for easy cleaning, longer motor life
• 6 heat/speed options
• Cool shot for setting the style
• Attachments: Concentrator, diffuser - for curls and added volume, pik
• Hanging ring/cord guard
• 8 ft. professional cord
• ALCI safety plug
• One-year manufacturer's warranty

(Model # HT7007CRM)