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Truly Lasting Color Liquid Makeup

Almay

Truly Lasting Color Liquid Makeup

(21) REVIEWS (3) Q&A ASK A QUESTION

1.0 oz Item 2518788

Color:Buff 140

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The Almay Truly Lasting Color Liquid Makeup nourishes and protects skin with vitamins and antioxidants to create a fresh look all day!

Key Benefits:
  • Nourishes and protects skin for 16 hours
  • Won't rub off-even in heat and humidity
  • Looks fresh applied all day
  • Hypoallergenic, won't clog pores, oil-free
Apply with finger or applicator and blend all over face.
Active Ingredients: Titanium Dioxide (3.3%), Zinc Oxide. Other Ingredients: Aqua/Water/Eau, Cyclomethicone, Dimethicone, Trimethylsiloxysilicate, Butylene Glycol, Boron Nitrate, PEG/PPG 18/18 Dimethicone, HDI/Trimethylol Hexyllactone Crosspolymer, Hexyllactone Crosspolymer, Talc, Nylon 12, Cetyl/PEG/PPG 10/1 Dimethicone, Phenyltrimethicone, Sodium Chloride, Trisiloxane, Hydrolyzed Rice Protein, Prunus Amygdalus Dulcis Seed Extract (Sweet Almond), Laminaria Japonica (Kelp) Extract, Nereocycstis Leutkeana Extract, Macrocystis Pyrifera (Kelp) Extract, Magnesium, Potassium, Trihydroxystearin, Citrus Medica Limonum (Lemon) Peel Extract, Camellia Sinensis (Green Tea) Leaf Extract, Aspalathus Linearis (Rooibos/Red Tea) Leaf Extract, Aloe Vera (Aloe Barbadensis) Extract, Tocopheryl Acetate (Vitamin E), Sodium Ascorbyl Phosphate (Vitamin C), Methicone, Tribehenin, Hydrogenated Lecithin, Triethoxycaprylylsilane, Alumina, Silica, Hydrolyzed Glycosaminoglycans, Sodium Hyaluronate (Hyaluronic Acid), Sorbitan Sesquioleate, Palmitoyl Hydroxypropyltrimonium Amylopectin/Glycerin Crosspolymer, Sorbitol, Tetrasodium EDTA, Phenoxyethanol, Methylparaben, Ethylparaben, Propylparaben, May Contain (+/-):, Iron Oxides (CI 77491, 77492, 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
AlmayTruly Lasting Color Liquid Makeup
 
4.1

(based on 21 reviews)

75%

of respondents would recommend this to a friend.

Pros

  • Blends well (9)
  • Easy to apply (9)
  • Goes on smoothly (9)
  • Good pigmentation (9)
  • Long-lasting (7)

Cons

No Cons

Best Uses

  • Acne-prone or oily skin (8)
  • Normal skin (6)
  • Light to medium coverage (5)
  • Full coverage (3)
  • Sensitive skin (3)
    • Reviewer Profile:
    • Budget shopper (7), Brand buyer (5)

Reviewed by 21 customers

Displaying reviews 1-10

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(2 of 2 customers found this review helpful)

 
4.0

Great for Combo/Oily Skin!

By Branwen

from Kansas City, KS

About Me Budget Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Good Pigmentation
  • Long-Lasting

Cons

  • Exaggerates Dry Texture
  • Not Moisturizing

Best Uses

  • Acne-Prone or Oily Skin
  • Full Coverage
  • Normal Skin
  • Sensitive Skin

Comments about Almay Truly Lasting Color Liquid Makeup:

I really like this foundation! I have some light acne and combo skin that has erred on dehydrated because of the weird weather, so my dry areas are extra dry and my T-zone is extra oily. This foundation holds up really well on my whole face if I set it with powder. My only small complaint is that if I use this foundation without mixing in a little moisturizer or BB cream it has a tendency to cling to dry patches and exaggerate that texture. I love the formula and how it's got a slightly thicker consistency, I find that helps the longevity of the product!

(1 of 1 customers found this review helpful)

 
5.0

Absolutely best foundation! Beats high-end every time

By CC

from Houston, TX

About Me Brand Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Goes On Smoothly
  • Good Pigmentation
  • Lightweight
  • Long-Lasting
  • Noncomodegenic

Cons

    Best Uses

    • Acne-Prone or Oily Skin
    • Dry Skin
    • Full Coverage
    • Light To Medium Coverage
    • Mature Skin
    • Normal Skin
    • Sensitive Skin

    Comments about Almay Truly Lasting Color Liquid Makeup:

    I absolutely LOVE this foundation! I do not hesitate to spend money on high end foundation...but this beats them every time! it is SO long lasting (like Estee Lauder Double wear) WITHOUT being drying and or sucking the life out of your skin. It controls my oil yet somehow looks beautifully natural and not flat matte. I always set this with It Cosmetics Bye Bye pores powder, but love it with other powders as well. Give it a try! You wont regret it!

     
    2.0

    I think this is one of the worst foundations I've ever used

    By Alison

    from usa

    Comments about Almay Truly Lasting Color Liquid Makeup:

    It's pretty weird. Really sticky and thick, maybe medium coverage? I applied it first with a brush and it immediately clung and settled into fine lines I didn't even know I had (I'm still a teenager!) and it's so sticky that by the time I use enough powder to not feel the stick, it looks really cakey and adds tons of texture to my skin, but at the same time it's not that matte. It's weird. also, it smells really strongly of paint. Not as bad as wet n wild photo focus foundation, but still paint like.
    The only pros for me was that the shade matched me. the shade range is weird- theres the lightest tone, and the next 2 or 3 shades is darker in value and different tones- but then shade 160 is almost exactly like the lightest shade but the tiniest bit darker.

    (2 of 2 customers found this review helpful)

     
    5.0

    Really good foundation

    By N/A

    from South Carolina

    Comments about Almay Truly Lasting Color Liquid Makeup:

    With my oily skin, I wasn't expecting much..... boy I was in for a surprise! This beats most high end foundations I've tried!!! I'm in love with this :)

    (1 of 1 customers found this review helpful)

     
    5.0

    love

    By mamamakeup

    from ky

    Comments about Almay Truly Lasting Color Liquid Makeup:

    The only foundation that lasts all day on my very oily skin.

    (3 of 3 customers found this review helpful)

     
    5.0

    BEST MAKEUP FOR OILY SKIN!

    By Ash

    from Florida

    Comments about Almay Truly Lasting Color Liquid Makeup:

    I have literally tried everything for my oily/sensitive skin, and this is absolutely amazing! Covers my redness and acne, as well as keeping me matte and lasting long! Over all I give it a 5 star rating!! My new holy grail makeup!!

    (1 of 1 customers found this review helpful)

     
    5.0

    Surprisingly good

    By MaggieC2018

    from Ontario

    About Me Brand Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Goes On Smoothly
    • Good Pigmentation
    • Long-Lasting
    • Matte Finish
    • Noncomodegenic

    Cons

      Best Uses

      • Acne-Prone or Oily Skin
      • Light To Medium Coverage

      Comments about Almay Truly Lasting Color Liquid Makeup:

      I've tried many high end and drugstore foundations....I have never been happy. There was always some issue with every one. I tried this and was very surprised. It blended well, set to a natural finish and didn't settle into my lines. It also kept me from becoming a greasy mess. The shade range is a problem, but I mix 2 colors to get my right shade. I have oily but sensitive, reactive skin and have not had any issues with this. Great foundation!

      (1 of 1 customers found this review helpful)

       
      5.0

      It's so surprisingly good!

      By Amy

      from Texas

      About Me Brand Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Goes On Smoothly
      • Good Pigmentation
      • Lightweight
      • Long-Lasting

      Cons

        Best Uses

        • Acne-Prone or Oily Skin
        • Dry Skin
        • Full Coverage
        • Mature Skin
        • Normal Skin

        Comments about Almay Truly Lasting Color Liquid Makeup:

        I was so surprised at how good this is! I keep reaching for it over my high end foundations!
        I have dry cheeks and oily t zone and it held up so well. Try it, you will love it. Especially if you are fair and have a hard time finding a match!

        (1 of 1 customers found this review helpful)

         
        3.0

        Foundation

        By Nic

        from Michigan

        About Me Budget Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Goes On Smoothly
        • Good Pigmentation

        Cons

        • Smells Terrible

        Best Uses

        • Acne-Prone or Oily Skin
        • Light To Medium Coverage

        Comments about Almay Truly Lasting Color Liquid Makeup:

        This foundation was overall an okay buy. The color matched me well, it went on pretty smooth, blended well, but it was nothing special. I ended up returning this product though because it smelled like paint thinner and I could not get over it. The smell was so strong, I could still smell it through my setting powders.

         
        3.0

        Wouldnt buy again

        By Not impressed

        from Oregon

        About Me Brand Buyer

        Pros

        • Long-Lasting
        • Matte Finish

        Cons

        • Causes Breakouts
        • Difficult To Apply

        Best Uses

          Comments about Almay Truly Lasting Color Liquid Makeup:

          I used to use this foundation but there isn't much to choose from for colors. Ivory is too pale and the one up from it is too dark. I could never find a match plus its sticky to put on and is hard to blend in. Had to switch to the high end foundations because drug store brands hardly ever have good skin matches. Only good thing about is its matte finish with no shine and stays on all day other than that, don't waste your money.

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          Q&A

          Product Q&A

          Ask a question

          Do you have questions about this product?

          Get answers from in-house experts.

          3 Questions | 3 Answers
          Displaying questions 1-3
          • Q:

            Does this product give the "flashback" look when taking pictures with flash?
            Asked on 2/19/2018 by Morgan from Bethlehem, PA

            1 answer

            • Brand Expert

              A:

              Hi Morgan, this makeup has a Medium to Full coverage with a naturally radiant finish.

              Answered on 2/22/2018 by Brand Expert
          • Q:

            Does this formula still have the mineral sun protection in it as stated on the Ulta website?
            Asked on 1/23/2018 by sandra from Los Angeles, CA

            1 answer

            • Staff Expert

              A:

              We apologize for our delayed response. Please contact gethelp@ulta.com for assistance. Thanks!

              Answered on 2/21/2018 by Staff Expert from Ulta Beauty
          • Q:

            Is this full coverage?
            Asked on 1/9/2018 by h from nj

            1 answer

            • Brand Expert

              A:

              Hi,

              This is medium-to-full coverage.

              Answered on 2/8/2018 by Brand Expert
          Displaying questions 1-3

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