Rated 4.08 out of 5 stars
Most Helpful Positive Review Undisputed Vegan Slay
I received this product complementary and now knowing the level of quality, I should've paid them whatever number they asked! The shade chosen for me was pretty spot on. The coverage was medium, but buildable since I have dark marks I like covering. The finish was surprisingly skin like. When I heard liquid to powder, I automatically assumed that meant dry. this product was amazing. It's smell is similar to that of baby powder (in a pleasant way), but not overbearing. When it dries, it just smells clean. The texture was velvety and smooth. I applied with my fingers and it disappeared into my skin. I used a brush to make it even easier. I looked filtered in real life and I'm here for it. Finding out it was vegan without diminishing the level of quality was the highlight on an already superbly executed cake!
Pro tip: using a beauty blender will definitely soak up the product. Recommend a very dense brush or your fingers.
Most Helpful Critical Review Not a fan
I got this as a free sample from Influenster and after following directions exactly it was still pretty runny. I like that it is cruelty free but that's it. It oxidizes and makes my skin an orange color when it dries. It's not a full coverage foundation. I would advise against putting more than one layer on as it gets cakey looking. It doesn't cover dark circles, redness or blemishes.
Reviewed by 1002 customers Best to Save Your Money
Macfunkenstein from Lebanon Pa
Full coverage is not something to expect from this product, but since it is a very light weight that dries down very well and doesn't smudge it is a product that is useful for under the eyes just not for if you need to cover blemishes or uneven skin tone. If you have darker than average circles under your eyes it will not help with hiding them. The product wound up being the same quality and viscosity as a $5.60 bottle of Clean Foundation by Cover Girl. For the same price as it's original ticket value Clinique offers a slightly thicker foundation which dries down to the same powder feel but offers better coverage. I gave it 2 stars as even having bought this foundation at a discount I was able to buy a nearly identical product for a lot less. Perhaps my expectations were a bit too much for this, but as for most things, you usually wind up paying for the label. If the issue with choosing this foundation is the promise that it is a vegan product, there are other options out there, though they tend to be slightly more oily that this product.
Wouldn't recommend unless you have perfect skin.
AmyJG from West Virginia, US
I didn't care for this foundation at all. It sat in my pores even with KVD and Smashbox primers, it separated and wore off quickly.
Megs from Louisiana
I dont know even know how to improve on this. I got it because it was on sale and I really like KVD products. This was a no go for me.
literally my favorite foundation
naomi from Danvers, MA
it's SO GOOD for dry or combination skin!!! i saw some reviews about it being oily, but i think that has a lot to do w skin type honestly - it's really great for winter as it doesn't dry you out at all!! can be made honestly any level of coverage depending on how much you apply - overall just a really great product and im 100% buying it again
Nice light coverage
BetMel from FLORIDA
Bought 2 shades... and boths works well on my skin tone.. only need a few drops, if you try to build up maybe looks cakey, at least on me.
Not a fan
AL from Wethersfield
Very sheer lightweight and chalky didn't look good on me at all
Tara Sam from Fl
This is very innovative. While I was suspicious of how thin the foundation was, after layering a 2nd application of the foundation, I felt better. It dried nicely to a velvet powder look and will use for activities that don't involve sweating.
ADennis from Irmo, SC
Looks like chalk on me. I'm super oily but it made me like I had dry, cracked skin. Will be returning!
Lex m from South Carolina
I really love this foundation but it's very cakey. I've tried primers and moisturizer and no luck
Amandah41 from Wyoming
This feels greesey and doesn't cover well. When I received it, it was a mess and had leaked all over the bottle.
Best foundation ever
OlgPrimak from Tampa, Florida
Lovd this foundation. My favourite. Covers a imperfections in seconds. Works amazing with the brush
One of the best foundations I've ever tried!
Han55 from undisclosed
One of the best foundations I've ever tried! Really words cannot describe how amazing it works and the coverage is just perfect for my skin type!! I will continue to buy this for ever! Please don't discontinue it :(
jarylle from chicago
tried it because of jhené and fell in love, i've always worn full coverage heavy foundation even though my skin isn't terrible. after using this for a week, it gives me the perfect amount of coverage and matches both my winter and summer skin. didn't even bother applying with a sponge, instead i use a stippling brush.
Maybe for manga
KK from TX
This might be good for plays it does go on chalky white. Very light, but it's nice and a beautiful case. No smell and not thick and cakey.
KVD You Nailed It
TargetedIndividual2952 from Fayetteville NC
This KVD True Portrait Foundation is absolutely amazing. I have oily skin, and it keeps my oils at bay. It is literally a liquid to powder foundation. I don't even have to apply setting powder when wearing this foundation, but I do out of habit. I love the packaging, and I think the idea of a squeeze tube is brilliant. Unlike most foundations with a pop on pop off lid, I don't have to worry about this foundation squeezing out in my makeup bag. I hope that this foundation is not being discontinued.
Order at least a shade if darker than you think
Lori N from Lexington IL
Very light shade compared to what i expected on the colors offered
It's a decent foundation
MissBlue4u from Illinois
This is a very easy to apply foundation. I like this one better because it appears more natural and not as thick/pasty as the original formula. Though both do tend to build up in spots on dry skin. Make sure to exfoliate and moisturize well before use. I use the included brush which I adore!! My skin is combination and I use this along with the powder.
Erika L from Hutchinson Kansas
Worth the buy. I've made this my everyday foundation now. Great coverage that lasts all day. Plus it makes your skin look smooth and healthy. So glad I made the decision to try this out!
Not a huge fan of you have wrinkles
Lyuda from Alaska
It's ok, don't like the texture and that it seems to being out my poors and wrinkles even more
PetiteSquirrel from Five forks, sc
I like how it sets from liquid to powder but the color wasn't right and is hard to match. Plus it oxidized really bad making me look orange and then I was oily after 2hours...packaging was nice though. Shake very hard befor using. Hard to squeeze from the bottle. Horrible smell.
Great at first, but they're expired
Nellie from PA
I ordered mine around September/August since it was on sale. The first time I used it, it was great but when I grabbed for it the second time I noticed the liquid separating from the foundation but I shook it and it was ok, but not the same. I look at it again today and it was completely separated even when I shook it for five minutes. I think they're trying to sell everything and rebrand so watch out for faulty ones.
Erica from San Diego, California
Good for an everyday running errands type of look.
Kindabeauty from undisclosed
First, I would like to praise KVD vegan beauty for making the shade matching process online so easy! Secondly, I didn't even know when i purchased this foundation that the formula was a liquid to powder finish. I found out when I read the bottom of the bottle before my first application. I actually really liked the formula. It was easily applied and blended with the KVD foundation brush, it wasn't dewy nor too matte. It was comfortable and lightweight and provides medium coverage. I wore it for a couple of hours and it stayed put! I will definitely repurchase and I highly recommend this product!
More yellow/warm than neutral
RosieWolf from Rochester NY
Really like the formula. The neutral color pulled a little warm/yellow. Which I think will be fine for summer but I think I will try the fair neutral. The finish is great. So light weight
Kimberly W from Pennsville, NJ
I love this foundation!!! It blends very easily into the skin, has great coverage without being thick and cakey, and is the first I've found to not exaggerate my pores!!!