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It CosmeticsTravel Size Superhero Elastic Stretch Volumizing Mascara

It Cosmetics

Travel Size Superhero Elastic Stretch Volumizing Mascara

0.17 oz Item 2305925

Special Free Gift with Purchase! Click for Offer Details

Color:Jet Black

GIFT WITH PURCHASE

FREE mini Superhero Mascara with any $35 IT Cosmetics purchase (offer valid 1/7/18-1/27/18 or while supplies last)

FREE mini Superhero Mascara w/any $35 IT Cosmetics purchase

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Imagine lashes so long and full, they appear to have stretched wider and longer before your eyes! Now, you can infuse your lashes with superhero powers in just one coat using Superhero Mascara. Proprietary Elastic Stretch Technology wraps each individual lash in a volume-boosting, lengthening and ultra-conditioning black cape of power and color that's clinically shown to give you your strongest, longest, thickest and most defined lashes!

Formulated with powerful peptides and proteins, strengthening biotin, lash-lifting polymers and plumping collagen, this anti-aging mascara will take your lashes to new heights. The innovative formula and Lash-Changing Power Brush work together to coat every lash from base to tips, lifting and separating to create a fuller lash line - no lash is left behind! This super-black mascara is also super-buildable, so lash power is at your fingertips; simply apply more coats to add volume and length.

Clinically shown results!

  • 96% said their lashes looked stretched!
  • 96% saw dramatic volume & length!
  • 96% saw plumper-looking lashes!
  • 100% saw a fuller lash line!


*Results observed in a consumer panel survey.

Anti-aging & lash-loving!

  • Elastic Stretch Technology
  • Lash-Lifting Polymers
  • Volumizing Collagen
  • Hydrolyzed Keratin
  • Proteins and Peptide-Infused
  • Biotin


Key Benefits:

  • Game-changing, exclusive Elastic Stretch Technology for volume & length!
  • Lash-Changing Power Brush for maximum reach, lift, separation & curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen to condition as you coat

 

Starting at the base of your lashes, wiggle brush and sweep up and through to the tips. Apply additional coats for more dramatic results, and watch your lashes transform!

Beauty Tip: Want even more volume? Add additional coats! Superhero is clinically shown to give you 5x more volume after just one coat, and 14x more volume after two.

Get Superhero Lashes - Click here to see how

Aqua (Water, Eau), Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera /Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Propylene Glycol, Phenoxyethanol, VP / VA Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide - 1, Iron Oxide (CI 77499).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTravel Size Superhero Elastic Stretch Volumizing Mascara
 
4.2

(based on 311 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (236)
  • Long lasting (201)
  • Good pigmentation (162)
  • Good value (131)
  • Versatile (57)

Cons

  • Flakes (35)
  • Messy (31)
  • Wears off easily (21)
  • Difficult to apply (12)
  • Stains easily (8)

Best Uses

  • Daily use (145)
  • Special occasions (51)
  • Normal skin (40)
  • Dry skin (22)
  • Sensitive skin (22)
    • Reviewer Profile:
    • Classic style (123), Natural style (119), Trendy style (29)

Reviewed by 311 customers

Displaying reviews 1-10

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4.0

wand does get messy, but the results are worth it

By kate

from north carolina

Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

I got this for my birthday gift and I was in love at the first use. my lashes were incredibly long, thick, and black. after a few uses however the wand did become a mess and I do have to dedicate a few extra moments to my eyelashes Everytime I use it but it is ok because the results are absolutely worth it. I do my best getting rid of the excess off the spoolie, apply, then run a naked spoolie over my lashes a couple of times and voila! perfect lashes.

 
5.0

Travel size for life

By Alex

from New York, NY

About Me Natural Style

Verified Reviewer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Lengthening
  • Long Lasting
  • Thickening
  • Versatile

Cons

    Best Uses

    • Daily Use
    • Special Occasions

    Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

    I loveeee the IT Superhero Mascara. It makes my lashes super thick and full looking. But only the travel size!! I find that the full size bottle becomes flaky quickly.

    • Age:
    • 18-29
     
    4.0

    I would buy this product again

    By SR

    from 95356

    About Me Trendy Style

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Good Value
    • Long Lasting

    Cons

      Best Uses

      • Daily Use
      • Special Occasions

      Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

      Great

      • Age:
      • 18-29

      (1 of 1 customers found this review helpful)

       
      3.0

      Too clumpy, easily comes off

      By Jill

      from NJ

      Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

      I got this as a gift and I'm glad I got it in a mini because I don't like it! When the wand comes out of the bottle it has way too much product on it that makes it practically impossible to put on the mascara without it clumping. But luckily enough, once you have your glamorous clumpy eye, it's extremely easy to take off! You roll your lashes between your fingers (wouldn't recommend) and off comes most of your mascara! Not worth the money!!

       
      3.0

      Too clumpy, easily comes off

      By Jill

      from NJ

      Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

      I got this as a gift and I'm glad I got it in a mini because I don't like it! When the wand comes out of the bottle it has way too much product on it that makes it practically impossible to put on the mascara without it clumping. But luckily enough, once you have your glamorous clumpy eye, it's extremely easy to take off! You roll your lashes between your fingers (wouldn't recommend) and off comes most of your mascara! Not worth the money!!

       
      2.0

      Too clumpy, easily comes off

      By Jill

      from NJ

      Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

      I got this as a gift and I'm glad I got it in a mini because I don't like it! When the wand comes out of the bottle it has way too much product on it that makes it practically impossible to put on the mascara without it clumping. But luckily enough, once you have your glamorous clumpy eye, it's extremely easy to take off! You roll your lashes between your fingers (wouldn't recommend) and off comes most of your mascara! Not worth the money!!

       
      2.0

      Too clumpy, easily comes off

      By Jill

      from NJ

      Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

      I got this as a gift and I'm glad I got it in a mini because I don't like it! When the wand comes out of the bottle it has way too much product on it that makes it practically impossible to put on the mascara without it clumping. But luckily enough, once you have your glamorous clumpy eye, it's extremely easy to take off! You roll your lashes between your fingers (wouldn't recommend) and off comes most of your mascara! Not worth the money!!

       
      5.0

      Love

      By M

      from Dearborn, mi

      Verified Reviewer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Long Lasting

      Cons

        Best Uses

          Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

          It extended eyelashes that no other mascara can usually make a difference on. Lengethens and separates so nicely!

          • Age:
          • 18-29
           
          4.0

          So far im not dissapointed! Stays on. Lashes longer!

          By Wendy K

          from Dayville Ct

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Long Lasting

          Cons

            Best Uses

            • Dry Skin
            • Normal Skin
            • Oily Skin

            Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

            N/a

            • Age:
            • 45-59
             
            5.0

            Love it

            By Butterfly

            from Pennsylvania

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Long Lasting

            Cons

              Best Uses

              • Daily Use

              Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

              Mascara goes on a lil thick but in a good way makes even tiny lashes look thick

              • Age:
              • 45-59

              Displaying reviews 1-10

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              Q&A

              Product Q&A

              Ask a question

              Do you have questions about this product?

              Get answers from in-house experts.

              8 Questions | 8 Answers
              Displaying questions 1-8
              • Q:

                I cry a lot. Due to a brain injury Not depression and I guess it's normal . I don't like waterproof mascara. I use their There mascara and it works great. How does this compare? If it does run will it burn my eyes? And does it run? They're real mascara does not. Thanks.
                Asked on 1/8/2018 by Kelly from Clearwater Florida

                1 answer

                • Brand Expert

                  A:

                  HI there, thanks for reaching out! Superhero Mascara is not waterproof, however IT is very long-wearing and holds a curl. Superhero Mascara is made for sensitive eyes, however if you do have any concerns we do advise consulting with your eye doctor before use of IT. XOXO

                  Answered on 1/11/2018 by Brand Expert from IT Cosmetics
              • Q:

                Hi! How long should this sample size last me if I use it once a day?
                Asked on 5/9/2017 by Faux from Ohio

                1 answer

                • Brand Expert

                  A:

                  Hi there, thank you for your question! The Travel Size Superhero Mascara should last for about one month depending on use! XOXO

                  Answered on 5/10/2017 by Brand Expert from IT Cosmetics
              • Q:

                Does this work just as good/same as the full sized product? (Deciding between the full size and travel size)
                Asked on 4/13/2017 by Tara from NY, NY

                1 answer

                • Brand Expert

                  A:

                  Hi there, thank you for your question! The Travel Size Superhero Mascara works exactly the same as the full size! IT actually features a full sized brush to give you the same exact results as the regular size. We hope you try IT out for ease on the go! XOXO

                  Answered on 4/14/2017 by Brand Expert from IT Cosmetics
              • Q:

                Is this company a cruelty free organization? Do they test on animals?
                Asked on 1/31/2017 by Beth from Tallmadge, Ohio

                1 answer

                • Brand Expert

                  A:

                  Hi there, thank you for your question! We are happy to let you know that IT Cosmetics is 100% cruelty free, certified by PETA, and never tests on animals. You can use IT with confidence! XOXO

                  Answered on 1/31/2017 by Brand Expert from IT Cosmetics
              • Q:

                How many oz. are inthis size?
                Asked on 12/23/2016 by Alyssa from Laredo, Texas

                1 answer

                • Brand Expert

                  A:

                  Hi Alyssa, we're happy to help! There are 0.17 Fl Oz in the travel size Superhero Mascara. Hope that helps! XOXO

                  Answered on 12/26/2016 by Brand Expert from IT Cosmetics
              • Q:

                is it waterproof
                Asked on 12/9/2016 by birta from US

                1 answer

              • Q:

                I have very watery eyes. How does this hold up to watery eyes or eye drops?
                Thank you
                Asked on 11/30/2016 by MrsK from Arizona

                1 answer

              • Q:

                Can I use a primer with this it superhero mascara
                Asked on 11/10/2016 by Glow from Middletown

                1 answer

                • Brand Expert

                  A:

                  Hi there, thank you for your question! You can absolutely use a primer with Superhero Mascara, however IT is not necessary. We recommend to try IT both ways to see which you prefer! XOXO

                  Answered on 11/14/2016 by Brand Expert from IT Cosmetics
              Displaying questions 1-8

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